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CMMA Blog

Why Your Business Continuity Plan Needs Video

Why Your Business Continuity Plan Needs Video

The need for a strong, scalable and nimble business continuity plan is clearly evident today. Situations arise where last-minute cancellations have a drastic impact on businesses. But there is an alternative to cancellation: Innovative companies...

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Brightcove’s response to COVID-19

Brightcove’s response to COVID-19

COVID-19 has quickly swept through our socio-economic footprint and impacted individuals, families, communities, and businesses around the world. Our thoughts are with those who have been affected by the virus. Our team has spent a great deal of...

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OTT advertising is hitting its stride

OTT advertising is hitting its stride

**OTT is booming ** Traffic is high and growing rapidly on connected devices (CTV). This high traffic, in addition to the uncluttered, high quality experience, is driving up CPMs. Due to the premium nature of their content, Brightcove customers...

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Architecture Reviews at Brightcove

Architecture Reviews at Brightcove

We believe in continuous improvement at Brightcove. That applies to more than just ourselves and our software: it also applies to our processes. Recently, a group of us got together to talk about how our architecture review process was working for...

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‘Unapologetically’ Making History with Revry TV

‘Unapologetically’ Making History with Revry TV

What happens when you take a highly creative, unique, and resilient group of people and give them a stage to truly celebrate and share their authentic selves? For niche streaming services like Revry TV®, you get a chance to cultivate a diverse...

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Announcing PLAY TV, for those serious about video

Announcing PLAY TV, for those serious about video

In mid-March we had a major decision to make - should we host our PLAY 2020 physical event at the Encore Boston Harbor resort, scheduled for May 18? It would be our 12th annual event celebrating video innovation, and it was unclear if we should...

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Why I’m Loving Brightcove’s Pivot to PLAY TV

Why I’m Loving Brightcove’s Pivot to PLAY TV

What is it about live industry events? They’re addictive, and sometimes unforgettable. They can drive huge results for our brands, and are always somehow completely exhausting. But we love them. Some elements of events are irreplaceable in a...

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Streaming Outta Fenway: Music for a Cause

Streaming Outta Fenway: Music for a Cause

The bases are loaded at Boston’s historic Fenway Park, but this time the field isn’t filled with major league players. For the first time, in what seems like a millenia, the park will re-open its gates to a whole new kind of ball game, one that...

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A Discussion on Video and Empathy with Jimmy Chin

A Discussion on Video and Empathy with Jimmy Chin

Video is a powerful motivator, often channeling the kind of stories that inspire and captivate the audiences that watch them. We asked renowned adventurer and award-winning filmmaker Jimmy Chin his thoughts on the power of video to tell stories and...

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3 Tips to Ensure a Successful Live Event

3 Tips to Ensure a Successful Live Event

Going live can sometimes seem nerve-wracking, but if you cross all your T’s and dot your I’s, live streaming can have a big impact on companies. In fact, according to Zoom Info Live video is more appealing to brand audiences, 80% would rather watch...

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