By Julie Basa

Happy (Multicast) Monday! It’s the start of a new week, and I’m
ready to take on the world. Translation: I’m going to do all the things this
week. But here’s the thing, if you try to do all the things, you’re bound to
fail. As a result, I’m getting back to the basics this week… and that’s what
we’re going to do today.

It might seem like a stretch to compare my personal goals
with business objectives, but they’re fundamentally the same. In both life and
business, success comes from building a strong foundation, having a plan and
putting the right tools in place. It’s not
about luck
.

Improving employee engagement in one form or another is
almost always a key business objective. There are so many facets to employee
engagement, but internal communications is table stakes for capturing the
hearts and minds of employees. Speaking from experience, all-employee meetings are
an important part of the plan.

So, what do you need to be successful? A good message and a
way to deliver it. Webcasting all-employee meetings is the most efficient and
cost-effective way to reach everyone at one time—but you need to have the right
tools. An easy-to-use video player—like Microsoft Stream, Brightcove or
TalkPoint—is a no brainer. Let’s take one step back and look at the foundation:
your network.

Video uses a massive amount of bandwidth to travel your
network. If you haven’t prepared, your network will slow to a snail’s pace,
resulting in a poor viewer experience. A little buffering or latency, and
employees will drop from your live stream.

All that work for
nothing.

If this sounds familiar, you need enterprise content delivery
network (eCDN) in your toolbox. An eCDN intelligently routes video traffic to
optimize your network without sacrificing user experience. The most common
eCDNs are multicast, video caching and peer-to-peer.

  • Multicast:
    Distributes a single video stream across the enterprise network to be watched
    by hundreds or thousands of viewers simultaneously.
  • Video Caching:
    Stores and distributes video from strategic locations around the network,
    typically close to concentrations of viewers near the edge of the enterprise
    WAN.
  • Peer-to-Peer:
    Uses available connected personal devices already on the network (peers) to host
    and distribute segments of the video.

Which eCDN will work for you depends on a variety of
factors—and it’s definitely not one-size-fits-all.

At Ramp, our sole focus is video distribution behind the
firewall, making us uniquely positioned to talk all things eCDN.  We can help you explore the options and figure
out what approach will work for you.

Drop
us a line
or read our
whitepaper
about the different approaches to video distribution
behind the firewall.

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