Mark McKinnon, Architecture of a Successful Message


Let’s connect the dots!  What do the political and corporate worlds share that we as media managers should discuss? What tactics and strategies do we both use?  We both have a need for concise and compelling messaging.  We both look for ways to amplify our stories and to reach our audience.
The Communications Media Management Association is proud to announce Mark McKinnon as our keynote speaker for our 2017 National Conference. Mark is an American political advisor and producer of the television show, The Circus: Inside the Greatest Political Show on Earth.
He was the chief media advisor to five successful presidential primary and general election campaigns, and is a co-founder of No Labels, an organization dedicated to bipartisanship and political problem solving.

And what we will learn from McKinnon?  Using fascinating historical ads and clips from U.S. politics, Mark dissects the foundational elements of successful campaigns, lessons that apply to any company or organization seeking to communicate a clear and compelling message.

This is one you won’t want to miss.  Catch the live webcast Monday, September 25, 2017.



An Evening At The Bijou


CMMA is reinventing The Bijou Theatre to provide new insights, spark new ideas and help bring greater value back to your organization. In keeping with this year’s conference theme, The Leadership Paradox, The Bijou is looking to call attention to those projects that encountered obstacles. What doesn’t change is the opportunity to sit back, relax and enjoy the work of our colleagues.  The Bijou Experience is the premiere event highlighting the incredible work of our member companies.  It is an evening where we view the creative and technology based projects that continually push the envelope in how we communicate as businesses, employees, clients and individuals.

Ever had a difficult client, a disconnect between the client’s vision and your interpretation, experienced deadline angst or struggled to push technology boundaries? This year’s Bijou Theatre looks to showcase work that successfully overcame challenges.  We’re providing case study examples illustrating the wide range of work done by our CMMA members:
video, webcasts, graphics, digital signage, emerging media or event support that highlights the work of our membership.

The Bijou Experience 2017 will celebrate some of the most talented people in the industry, and encourage dialogue on meeting unusual challenges, facing the challenges of a day-to-day grind, solving production obstacles – all while meeting client needs and delivering true business value.

Join us for the The Bijou Experience.
Monday, September 25, 2017
5pm – 7pm
San Antonio, Texas