Mark McKinnon, Architecture of a Successful MessageCMMA Blog
Let’s connect the dots! What do the political and corporate worlds share that we as media managers should discuss? What tactics and strategies do we both use? We both have a need for concise and compelling messaging. We both look for ways to amplify our stories and to reach our audience.
The Communications Media Management Association is proud to announce Mark McKinnon as our keynote speaker for our 2017 National Conference. Mark is an American political advisor and producer of the television show, The Circus: Inside the Greatest Political Show on Earth.
He was the chief media advisor to five successful presidential primary and general election campaigns, and is a co-founder of No Labels, an organization dedicated to bipartisanship and political problem solving.
And what we will learn from McKinnon? Using fascinating historical ads and clips from U.S. politics, Mark dissects the foundational elements of successful campaigns, lessons that apply to any company or organization seeking to communicate a clear and compelling message.
This is one you won’t want to miss. Catch the live webcast Monday, September 25, 2017.