Wainhouse: Converting New Video Awareness into a Lasting Video Advantage


For years, streaming video and video conferencing vendors have stated—with authority—video is one of the most important business tools you can have in your enterprise toolbox. But adoption was slow (yet steady).

Although many understood the value of video communications, it was more of a luxury. A “nice to have.” And for quite some time, it was complex and hard to use. Some even thought you needed expensive studios, lighting and cameras to use video to its fullest potential.

But that’s changed. Over time, both video conferencing and streaming platforms have become easier to use, packed with features and are more reliable.

Fast forward to 2020. Faced with a global pandemic, how and where we work changed almost overnight. Working from home has created a completely new way of working, which includes video for everyone. Video is no longer reserved for perfectly staged all-hands meetings or fancy online trainings.

The Year of Video

It is finally the year of video. Video went from “the next best thing to being there in person” to the only way to connect face to face. In fact, a survey conducted by Forbes Insights found 71% of respondents said video communication delivers many of the benefits of meeting face to face when meeting in-person isn’t possible.1  

Adoption is at an all-time high—out of necessity. For today, many of us are working from home and pretty much isolated. Video gives us way to see and connect with our colleagues, allowing us to collaborate and innovate even when we can’t physically be together.

One basic truth of video in the corporate sector is that the more people use it, the more likely they are to crave access to even more video capabilities.

Steve Vonder Haar, Wainhouse Research Senior Analyst

Video communications—whether one-to-one or one-to-many—has become the default tool for business communications. It’s used for all-employee meetings, executive communications, learning and development (L&D) and more.

The Reality

You might be thinking, we will naturally use less video when employees return to the office. But the reality is other elements of doing business have changed too. Non-essential travel is out. Shaking hands is a no-no. And social distancing—even in the office—will remain in place for the foreseeable future.

As a result, people will no longer gather for meetings. They will continue to use video from the comfort of their individual desks. So, how do you prepare for employees’ return to the office?

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According to Wainhouse Research Senior Analyst Steve Vonder Haar, “Video is a powerful tool for business communications. It helps foster richer, more engaging experiences that help remote workers share information more effectively. But even powerful technical solutions can fall short if organizations do not first formulate a sensible game plan for implementing secure, dependable video solutions.”

In a report commissioned by Ramp, Wainhouse Research’s Steve Vonder Haar explores 10 Strategies for Honing Your Enterprise Video Game Plan as Remote Workers Return to the Office.

Consider this your definitive guide to leveraging today’s heightened video awareness into a lasting advantage. These strategies will help you formulate a sensible game plan for implementing secure, dependable video solutions.  

Are You Ready?

Maybe you are preparing to bring all—or a portion—of your employees back to the office. Or maybe you haven’t even thought about it yet. One thing is for sure, video has taken center stage as the best way to connect while working from home. Are you ready?

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Read our most recent blog titled Video at Work to gain additional insight into a few different return to the office approaches.

Or join us tomorrow, June 25, at 12 p.m. ET for a special webinar focused on video’s return to the office. Learn field lessons and best practices from our customers on how to create an optimal video experience for both in-office and at home workers.

Click here to register for Planning for Reopening with Online Video >>

1 The Visual Advantage: Harnessing Video-led Unified Communications to Drive a More Agile, Connected and Effective Culture

The post Wainhouse: Converting New Video Awareness into a Lasting Video Advantage appeared first on Ramp .

To view our Partner blog, click here

Video at Work


Most of us have been living in the abnormal “new normal” for about three months. From where I sit, it seems like sheltering in place and social distancing is working. But we still don’t know how serious—or how long—the impact coronavirus will have on our personal and professional lives.

But the pandemic isn’t the only thing heavy on my heart and mind. Images of civil unrest and injustice in the United States have put a harsh spotlight on racism. It’s caused me to look inward like so many of you. And most companies are taking a step back to really examine how they look at unconscious bias and discrimination.  

Both of these issues are incredibly important to employees, and they must be addressed head on. How a company handles their response can be the difference between having an engaged workforce and massive attrition.


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Register for “Planning for Reopening with Online Video.”

As we’ve discussed before, employee communications during a crisis is one of the most important, if not the most important, elements to managing events that impact your business. I am fortunate to be part of a group of like-minded communications professionals who are dedicated to both the companies they work for and the employees who work alongside them every day.

We recently gathered to talk shop. We shared ideas and information on corporate comms during the pandemic and how/when organizations plan to return to the office. In addition, we spent a considerable amount of time talking about anti-racism, what we’re doing to address it, and how we can move forward in a more inclusive way.

Here are a few key takeaways from that discussion:

  • We are living in unprecedented times, and every organization is approaching coronavirus and anti-racism differently.
  • Because both are steeped in controversy and emotion, they are more personal than any other crisis or company action. As a result, all eyes are on how and when (and even who in) the company communicates.
  • Although the core messages are similar at the highest of levels, the details and calls to action are unique to the organization. For example, most are tailoring messages by location and business unit.
  • Video has become the preferred communications channel. They’re hosting webcasts more often and more people are attending.

Regardless of the tactics in your crisis communications plan, these are the times great companies emerge or fail. Clear, consistent and frequent communication is critical. You don’t want employees guessing or filling in the gaps about what you are—or worse, you are not—doing.

I could go on forever about the importance of transparent of communications, but let’s talk mechanics.

Video Becomes Essential

In the past, leaders heavily relied on emails or gathering in auditoriums for all-hands meetings to pass information to their teams. But in this work from home era, video has proven itself as the best way to be together when we have to be apart.

Video is probably something you didn’t realize you needed until you could no longer work side-by-side with colleagues. As humans, we have a need for connection. We want to see each other, and make eye contact.

That’s why video has become the most essential business tool in this work from home era. We need more than just words in an email. We want to see expressions, reactions and body language, because they give us clues into the trustworthiness and authenticity of the person and/or message.   

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A Wainhouse Research survey conducted in the fourth quarter of 2019 found 39% of respondents say they “strongly agree” with the statement that “my organization should do more to capitalize on currently available video technologies.” What’s interesting is the more they use the video, the more they believe this to be true. Sixty-five percent of people who participate in meetings daily “strongly agree” their organization should use video more.1

You could even say we’re at the tipping point of becoming a video-first culture. Most of us are using video now. We use it at work and we’re using it to connect with friends and family. And with social distancing protocols still in place, chances are video will remain an important business communications tool when we return to the office. 

Going Back to the Office

Based on discussions with my peers and our customers, plans to return to the office are highly dependent on a number of factors. For example, do employees have to be in the office to get their jobs done? Do they have the adequate space to socially distance? What are the productivity and financial gains/losses? 

A Rapid Return to the Office

A large, global manufacturing firm told us they’re planning to have 100% of their workforce return to the office by July 15. Their business is largely housed in research labs and manufacturing facilities that pump out products you and I use every day. As a result, many of their employees are already working in the “office.” Last week, their leadership team evaluated local guidelines and data, and ultimately decided all employees should return to the office.

The timeline might seem a little aggressive, but they have an advantage. Because so many employees were already working in corporate facilities, they already have the proper safety measures in place, ordered the right supplies, and have a good idea of what works and what doesn’t. You might say they have a proven formula.

Taking it Slow

Ramp’s informal research has revealed most organizations are taking it slow.

One of our clients, a financial services company, fits into this category. They’ve established a new set of guiding principles, reconfigured their offices, and identified ways to keep coronavirus at bay while in the office. As of now, workers who are most critical to business operations have returned to the office. Then, they are rotating teams between home and the office on a weekly basis.  

Likewise, a large technology company based in California is taking a measured approach. About 20% of employees have already returned to the office. The remainder are assigned work from home status through the end of the year, but can apply to return to the office on a more permanent basis. HR, facilities and the individual’s manager will make the final call based on a number of factors such as local statistics, office capacity, and more. 

Here’s the beauty of this approach. The leadership was bold. They created some certainty where there wasn’t any.  

A Whole New Approach

A well-known retail giant outgrew their headquarters. Before local sheltering in place orders, they were looking for a new building to accommodate their need for a larger headquarters space. The pandemic hit. People worked from home—successfully—and the retailer made a left turn.

They’re still planning for a new headquarters, but they just signed a lease on an office space smaller than their current space.

Why, you might ask? Working from home proved to this company you don’t have to be at the office to get work done. Flexibility works. In addition to having more frequent all-hands webcasts, they’ve also conducted surveys to collect employee feedback. The numbers—and insights—have propelled them into the so-called “workplace of the future.” 

The Technology Factor

Maybe you are preparing to bring all—or a portion—of your employees back to the office. Regardless of how and when, there is a lot to consider. As you think about your workspaces and meeting rooms, new etiquette guidelines, and basic needs like water fountains and restrooms, you also need to think about technology.

We have become a video-first culture. But video uses a great deal of bandwidth. Most likely, your enterprise network wasn’t designed to handle that much data. As a result, you could be in for a rude awakening.

Ramp Co-CEO Anthony D’Amore already talked about some of the practical things you need to consider in his recent blog. So, let’s talk about how you can prepare for video’s return to the office.

If you’re planning to bring everyone back to the office, here are a few things you should consider.

Production Quality

This will be largely dependent on whether or not your production staff has returned to the office. Despite our desire for perfectly staged videos, it’s way more important to deliver a meaningful message with clear calls to action. (Side note: You also need to consider how your audience will perceive the video production. And whatever you do, model social distancing if you’re asking employees to do the same.)

Employ Split Tunneling

If some employees are still working from home and using VPN, traffic to and from the internet can drag down your network. Split tunneling allows only on-premises corporate resources to go through the VPN. The rest—like streaming video from cloud platforms—goes direct from the internet/cloud to the user, alleviating the VPN tunnel and freeing up your network for corporate resources. 

Re-evaluate Your Streaming Platform

Will the streaming video platform you’re using now, meet your organization’s future needs? For some, streaming video and video conferencing was a novelty. As a result, they took the path of least resistance to quickly get video tools in place. But as you return to the office, those tools may not meet the needs of your organization (i.e. security).

A good starting place is to bring together IT, marketing/comms and human resources to talk about use of video. Think about how you might use live and on-demand video beyond company-wide meetings and learning and development. Outline requirements. Then, search for solutions that meet your requirements and use cases.

Deploy an eCDN

The easiest and fastest way to optimize network congestion created by streaming video is to deploy an eCDN. There are three basic types of eCDNs: multicasting , video caching and peer-to-peer networking. There are many options when it comes to eCDNs, but like your streaming platform, consider one that fits your needs today and well into the future.

Test Your Network

A former colleague told me they typically have about 20% of their workforce attend all-employee webcasts. Now, nearly 90% are attending the meetings—and they’re hosting them once a week.

What would happen to your network if 90% of your employees joined an internal webcast all at once? Before your first live event, do whatever you can to stress test your network. Some eCDN solutions (like Ramp eCDN), have silent testing built in. Ramp is also offering a free enterprise video network assessment to help you understand the impact live and on-demand video has on your network and explore ways to mitigate that risk.

Monitor Your Network

Make sure you have the right tools to monitor your network in real time. Video has the potential to impact your business-critical operations such as point-of-sale systems and financial processes, so you must be aware. Beyond traditional monitoring tools, your eCDN can provide clues into the health of your network. 

Webinar: Planning for Reopening with Online Video

How are you preparing for employees’ return to the office? Business video is at an all-time high. If you haven’t thought about how it will impact your enterprise network, now is the time.

Join us for a webinar Thursday, June 25, at 12 p.m. ET, as we break down strategies for long-term streaming success. You’ll learn:

  • How COVID-19 has changed the use of enterprise video
  • Why social distancing will continue to drastically impact the number of people watching business video 
  • Ways to create an optimal experience for both in-office and at home workers
  • The hidden gotchas of delivering video safely over your VPN
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1 Survey Insight: Quantifying User Attitudes Underlying the Momentum in Enterprise Video Adoption

The post Video at Work appeared first on Ramp .

To view our Partner blog, click here

Planning for Reopening with Online Video


Field Lessons and Best Practices from the Largest Enterprise Video Users

Work from home was the name of the game, but now, the game has changed. When and how people will return to the office is a riddle many organizations are trying to solve—and no two organizations are the same.

Maybe you are preparing to bring all—or a portion—of your employees back to the office. Or maybe you haven’t even thought about it yet. One thing is for sure, video has taken center stage as the best way to connect while working from home. But how will you manage video’s return to the office?

Most likely, your enterprise network wasn’t designed to handle the transmission of large data like video. As a result, you could be in for rude awakening.

On June 25 at 9 a.m. PT/12 p.m. ET, we’re joining forces with streaming video innovators MediaPlatform and Peer5 to break down the strategies and best practices for fostering a video-centric culture.

Armed with information from hundreds of our customers, you’ll learn:

  • How COVID-19 has changed the use of enterprise video
  • Why social distancing will continue to drastically impact the number of people watching business video  
  • Ways to create an optimal experience for both in-office and at home workers
  • The hidden gotchas of delivering video safely over your VPN


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The post Planning for Reopening with Online Video appeared first on Ramp .

To view our Partner blog, click here

Employee Communication During a Crisis


is king

we are facing an unprecedented global crisis. COVID-19 has changed every single
aspect of our lives. And since this is a business blog, I’ll do my very best to
focus on how it’s changing the way we work.

a doubt—is one of the most important elements to managing a crisis. Whether
you’re disseminating information, or a recipient of the information provided, how
the message is delivered sets the tone for a lot more than you realize.  

The reality

How you
handle COVID-19, can make or break employee engagement. The actions you take as
a business today, have the potential to shift your culture forever. The words
your leaders speak can either reflect your company’s values or diminish them altogether.

why. Employees are scared (even if they say they aren’t!) because there is so
much we don’t know. Also, they’re not just your employees. They are wives,
husbands, parents, children, caregivers and maybe even patients.


As an
employer, you need to do everything you can diminish uncertainty in this
uncertain world. You must communicate what you know, and how it impacts your
business with sensitivity.

what it means to every employee and outline your expectations of them. Address
any changes you’re making to deadlines, compensation or policies (i.e. work
from home). Give them specific calls to action. Whatever you do, do not leave
them guessing.

With that
said, focus on the facts related only to your business. Do not comment or
speculate on what will happen in the future—leave that to the experts. Refer
employees to reputable outside resources for the things not in your immediate
control. For example, link to tips and information on COVID-19 from the World Health Organization or Centers for Disease Control and Prevention (if
you’re in the United States).

When and
how often you communicate with employees is entirely up to you. You know your
business—and employees—better than anyone else. But when things are changing by
the minute, overcommunicating is better than not communicating at all.

a great experience

In times
of crisis, great leaders—and companies—emerge. Clear, consistent and frequent
communication is vital. To recap thus far, don’t leave employees guessing.
Don’t leave room for uncertainty. Use this moment in time to solidify who you
are as a company.


After you
determine what you’ll communicate and how often, think about how you will
communicate. Yes, the mechanics matter. My advice is to use whatever communications
channel—email, messaging platform or enterprise social networking—you use every
day. That’s where employees will be looking for your messages. But it’s also
important to consider the overall employee experience you want to create.

So much
of communication is nonverbal. Body language and facial expressions matter.
They increase understanding and establish a better perspective of what the message
means for the viewer. That’s exactly why video is emerging as the most
effective way to communicate when you can’t meet in person.

In fact, a recent Wainhouse Research survey found 82% of those surveyed described video as an effective tool for communicating work-related information.1

Here’s a
little more food for thought. With more and more people working from home right
now, they might feel isolated or disconnected. Video is one way you can keep
employees engaged and connected. So, if you’re not already using video, it is
something you should consider.

like Microsoft
have made it easier than ever to record, share and watch videos. It’s as easy
as using your computer’s camera to record a message you can send to employees.
And for today, that’s exactly what you might need to do—from your home office.

the video

Let’s go
one step beyond why, when and how you should communicate. If you use video to
deliver business communications or employee training, you need to consider how
it might impact your network.

But this
is where it gets tricky. Today, many of us are working from home. As a result,
we’re probably not using the corporate network. We’re using the public

everyone is in the office—or your employees are at your place of business out
of necessity—it’s a different situation altogether. High-quality video eats up
a lot of bandwidth, and most corporate networks aren’t sized to handle it. The
more you scale, the more your network becomes stressed.

To help
paint a picture, it takes approximately 20,000 mbps of bandwidth to webcast to
10,000 people.2 Just imagine what that would do to your network (and
the rest of your business applications). All of a sudden, your network has to
handle 20,000 mbps extra data. Everything slows like a busy highway during rush

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example, let’s talk about what’s happening at medical facilities today. The
COVID-19 situation is changing by the hour, and leaders need to keep medical
staff up to date. Just imagine what could happen during a shift change at a
large hospital group. Everyone logs in and watches a video message from the
head of infectious diseases at the same time. All of a sudden, massive amounts
of data are travelling the network, slowing down access to critical systems
such as electronic health records.  

enterprise content delivery network (eCDN) can minimize network congestion
created by both live and on-demand video. By managing video distribution behind
the firewall, you protect your business operations while delivering an
uninterrupted, glitch-free experience to the people watching.

Read more
about Ramp’s eCDN software here or contact us for a free consultation
to assess your video network

final word

Thank you to everyone who is on the front lines caring for others and working tirelessly to stop the spread of COVAD-19. We know you’re making a sacrifice to keep us safe, and we hold you in the highest regard.

1 Survey Insight: Gauging the Effectiveness of Video as an
Enterprise Communications Tool, Wainhouse Research

2 For
this calculation, we’re assuming one video stream is equal to 2mbps.

The post Employee Communication
During a Crisis
appeared first on Ramp .

To view our Partner blog, click here

Workplace 2020: Be More Like Mr. T


By: Anthony D’Amore, Co-CEO

So here we are. Day 1,620 of quarantine.

At the beginning of the COVID-19 pandemic, you assembled the crisis management team (CMT) and cracked open your trusted business continuity plan (which probably needs an update!). It was the first of many, many meetings to talk employee health and safety, the state of the business, and how to operate in the “new normal.”

But as governments slowly start to reopen their economies and ease social distancing restrictions, it’s time to shift the conversation. Employee health and safety remains a priority. But now, we must shine a spotlight on a “return to the office.”

Bring in the A-Team

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Photo credit: Doug Kline, https://tinyurl.com/y9wgonyn

The A-Team was made up of ex-special forces soldiers who came together to solve problems—which usually included some form of blowing things up.

Business is not as usual—and it won’t be for a long time. So, it’s time to call in your very own “A-Team.”

You might be thinking your established CMT will do, but you need a new way of looking at the future of your workplace. (And your CMT needs a breather.)

For context, I am an operations junky. I revel in setting the company’s business plan and defining our strategic priorities, executing against that strategy, and solving problems along the way. I also love numbers and their ability to provide insight into where we’ve been and also predict where we’re going.

At Ramp, I am responsible for the day-to-day operations and administrative functions of our business. But I’m a little like B. A. Baracus (a.k.a. Mr. T) from the television series The A-Team. Despite being tough and direct when it comes to our business, I care deeply about the people who are making our business work.

Blow things up (metaphorically)

Employee experience matters. You must—especially in a time of crisis—put employees at the center of every decision you make.

For many employees, the new status of “work from home” means working at home with all the distractions—homeschooling, barking dogs, a never-ending sink of dirty dishes and piles of unfolded laundry. You must consider how COVID-19 is impacting employees not only as it relates to work, but also as human beings. Their 9 to 5 also includes the responsibilities of teacher, chef, housekeeper and chief executive of their household.

This is exactly why you need to reach beyond the people currently serving on your CMT. You see, the CMT is (typically) comprised of the executive leadership team or their direct reports. The CMT has a big job.

They are making decisions on how to move forward in this “new normal.” Their goal is always to do what’s best for the company and its employees. But here’s the difference, their experience as an employee is far different than someone who is selling your products, providing customer service, or manning your IT service desk.

Leaders must understand the employee point of view as we forge into the next episode, “Return to the Office.” Because every employee brings a different experience, you need to assemble your A-Team using the people who are doing the work that makes your org tick—and give them permission to blow things up (figuratively of course!).

What do I mean by blow things up? With so much uncertainty as it relates to the pandemic and the economy, you have to think differently. You must examine every aspect of your business—the ways of working, research and development, customer success and brand reputation—and pivot.

The cast

Enlisting employees outside of the leadership and crisis management teams will give you a fresh perspective and fuel creativity. Innovation is no longer just about products, because right now, we need solutions at the most fundamental levels of our businesses.

By definition, innovate means to make changes, do something in a new way or to effect a change. This is what the A-Team can do for you.

Who should you recruit for your A-Team? It’s ultimately up to you, but it should reflect the makeup of your organization. Take into account different business units and geographies. But a word to the wise: Keep the group small—no more than 10 members—so they can be effective.

Also include individuals from your human resources, workplace, IT and communications teams. Together, these teams are responsible for bringing to life the type of employee experience you want to create. (Side note, working across functions also will forge new relationships, create greater understanding and respect for one another, and break down silos for years to come.)

In addition, appoint an executive sponsor. Pick someone who is also a part of the CMT and interacts with the company’s leadership on a regular basis. The sponsor’s role is to provide guidance, remove barriers, and serve as a conduit between the CMT and the A-Team.

The mission

Before you bring the A-Team together for the first time, set a clear mission. Your work from home/return to the office strategy—what Ramp calls Workplace 2020—should be as unique as your organization. So, determine up front the problem(s) you’re asking them to solve.

Set the stage, then ask them to come up with a plan. Give them permission to pivot, innovate—and blow things up. But be transparent up front. Their plan will need to be stress tested against the company’s business objectives, budgets and take into account some of the business decisions you’ve already made at higher levels in the organization.

For example, you may have decided to assign certain groups of people to permanent work from home status. If that’s the case you’re not alone. A recent Gartner CFO survey found 74% of CFOs plan to shift at least 5% of on-site employees to permanent remote work positions.1

To help get you started, here are a few questions to help you and the A-Team create your Workplace 2020 plan.

  • There is no doubt you’ve upped your cadence of communications. Moving forward, how frequently should leaders communicate to employees?
  • What is missing from current communications? What’s resonating? What’s not?
  • How do employees want to receive communication from the company?
  • Is working from home working?
  • What can the company provide to make it easier?
  • Should employees continue working from home? Should it be optional?
  • From the employee perspective, what key indicators should the company use to determine when it’s safe to return to the office?
  • What can the company do to make them feel safe when employees return to the office?
  • What are ways the company can help employees remain at a safe distance when they return to the office?  
  • What types of cleaning supplies and/or safety equipment should be available for employees when they return to the office?
Employee Experience
  • What is the company doing now to keep everyone connected and cared for?
  • What could the company do more of? What should they do less of?
  • What else should the company be doing?
  • How can the company create a deeper connection with employees—regardless of location (working from home or working from the office)?
  • What business tools are they currently using to get work done?
  • What is working? What’s not working?
  • Where ae the gaps? What business tools do you need to get your job done?
  • What other ways can technology and/or IT support overall productivity?

In addition, ask the A-Team to determine the best way to measure success. As an operations guy, I like numbers. So, I’d start by surveying employees to help educate your Workplace 2020 strategy. Then, conduct pulse surveys or use an app like Smiley Digital to measure specific elements of employee experience and overall workplace happiness.

Keep in mind your front-line managers can also provide valuable insight into employee sentiment, so make it a regular practice to ask them. If you’re not having regular leadership meetings with your managers, now is the time to start. Your managers are paramount to cascading and reinforcing important information to your employees.

Be like Mr. T

Be tough, yet caring. Put your employees at the center of every decision you make for the business—even when it’s hard. Show no fear when you talk about the plan with employees, but be as honest and as transparent as possible in explaining why certain decisions were made.  

And if you haven’t thought about how to operate your business in the foreseeable future, it’s time to get a plan in place. Gather ideas and best practices from your peers. Ask for help if you need it—you’ll be surprised who will step up and share their knowledge and experience with you.

In fact, many industry giants have publicly announced how they will proceed in the coming months. We’ve also captured a few ideas from our customers in Workplace 2020: Preparing for a return to the office . In summary, we’ve heard a few common themes:

  • The health and safety of employees is priority no. 1.
  • As a result, social distancing will remain the norm. Gone are the days of gathering for meetings, town halls or trainings.
  • Video is an essential business tool. It brings employees together without physically bringing them together.

I want to leave you with one last thought. It’s called a plan for a reason. Once you start executing against your plan, you might need to adjust if circumstances change. So, be like Mr. T. Be brave, lead the way, and (figuratively) blow things up when the moment calls for it.

1 Gartner CFO Survey Reveals 74% Intend to Shift Some Employees to Remote Work Permanently

The post Workplace 2020:
Be More Like Mr. T
appeared first on Ramp .

To view our Partner blog, click here

Ramp Offer: Video Distribution for Essential Business


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When I wrote the blog Employee
Communication During a Crisis
almost a month ago, I didn’t
fully understand the impact COVID-19 would have on all of us. And to be honest,
I still don’t know—and probably never will.

Here’s what I do know. Many of us are working from home.
We’re getting used to what many have coined the “new normal” while waiting on
news for when the “old normal” will return (although, I honestly don’t think it
ever be the way it once was).

But, a lot of us are still going to work every single day.

“The Office”

We know going to “the office” means something different for
everyone. For some, you might work in a corporate headquarters or smaller
branch office. For others you might call “the office” a law firm, technology
start-up or packaged goods manufacturer. For many, your home has now also
become “the office.”

If you cannot work from home and “the office” is a medical facility, lab, firehouse, police station, government office, utility or another business providing essential services, we know you’re making a sacrifice to keep us safe and healthy.

On behalf of everyone at Ramp, I want to say thank you, and
let you know we are thinking about you every single day.

Ramp wants to help

Although secondary to providing care, communicating with
employees during a crisis is critical. It’s no secret much of communication is
non-verbal. That’s why video is the most powerful and effective communication
tool. It allows you to quickly deliver your message and create a deeper
understanding with the people you’re trying to reach. 

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With protocols changing by the hour, video is also a great
tool for training. Use it for step-by-step instructions or to demonstrate a new
way of doing something. For example, using videos to show healthcare workers the
proper way to wear personal protective equipment (PPE).

But sending a live or on-demand video can have a negative
impact on your network. An enterprise content delivery network (eCDN) intelligently
routes and optimizes video streams to save precious network bandwidth for mission-critical

Ramp has a complete suite of eCDN solutions specifically
designed to reduce network congestion created by live and on-demand video streaming
your network—by 90% or more. We help organizations stream uninterrupted,
high-quality video without impacting your network’s performance.  

If you are an essential business working to keep people healthy and safe, we want to offer the following on Ramp eCDNs:

  • Free network evaluation and deployment
  • Free installation of our multicast and video
    caching solutions
  • Free network configuration
  • Discounted licenses

This offer is valid through May 31, 2020. Click here to contact us.

Ramp’s approach

At Ramp, our sole focus is enterprise video distribution. Using
multicasting, video caching, or a combination of both, Ramp significantly
minimizes the bandwidth required to distribute live and on-demand video.

For maximum
, our software deploys entirely behind your firewall and
encrypts video streams as they travel your network. Unlike our competitors,
Ramp’s eCDNs work with virtually every modern video platform, including Brightcove , Kaltura , Intrado and Microsoft .

Our solutions include Ramp’s next-generation multicast eCDN our intelligent video caching eCDN.


Multicast+ is a bandwidth-saving, one-to-many network protocol that uses your multicast network to distribute a single video stream all viewers can access. Simply put, you send only one stream across your network during a live webcast versus sending multiple streams to every person on your network, which means you save a ton of bandwidth.

Diagram of basic multicast deployment


OmniCache software is installed on servers in strategic locations around your network, close to concentrations of viewers. When the first viewer requests the video, the video cache retrieves it from your video source and stores a local copy. When another viewer in the same location requests the video, they receive it from the local cache—saving the distance and number of times the video needs to travel across your network.

Diagram of basic video cache deployment


* This offer is valid thru May 31, 2020.

The post Ramp Offer:
Video Distribution for Essential Business
appeared first on Ramp .

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