Town hall meetings. Round-ups. All-hands meetings. Whatever your company calls it, most businesses have some iteration of the all-hands meeting, which exists to keep employees at all levels in the loop on current initiatives, progress, growth and company news. These meetings might take place weekly, monthly or quarterly, but whatever their frequency, it’s important that all employees are present in one way or another to hear what your organization’s leaders have to say.
If your organization has remote offices, for example, this is especially important as your business likely has many employees who are off-site but still need to be engaged at every level.
For this reason, many organizations are choosing to offer their all-hands meetings via video. Here are six ways your enterprise-level company could benefit from video all-hands meetings.
Visual relevancy makes an impact
It’s fairly common knowledge that people retain information better when they receive it in a visual medium, such as a photo, infographic or video. Due to decreasing attention spans, people remember just 10 percent of what they hear after three days have passed, but that jumps to 65 percent retention if the information is paired with a relevant visual.
In this age of video everywhere, it’s no longer acceptable to just send office updates through an email and hope that it’s opened. For your organization, that may look like a slideshow presentation to accompany your video, or something else visually illustrative that reflects the culture of your organization and captures your team’s attention.
Trust grows using video
A study by the University of Michigan about the most effective forms of communication for trust-building placed video calling second (first place was in-person contact) over audio calls, email and text communication. Considering in-person contact isn’t always an option, trust-building communication tactics like video all-hands meetings can work to grow internal positive sentiment and employee satisfaction.
After all, a Kimble Application study found that 31 percent of employees said that they sought more transparency from upper management regarding the health of the business.
Additionally, the same study found that 75 percent of American workers care deeply about their company’s well-being, but only 23 percent say that they have full insight into how their organizations are actually doing. That’s a big knowledge gap to bridge, but the clear solution is fostering a deeper sense of trust at all levels.
Hear diverse voices
Moving your all-hands meetings to a video platform allows team members who work on different projects and in different offices to contribute alongside in-office employees. Additionally, if your in-person all-hands meetings are generally run only by C-level executives, consider bringing in other team leaders and employees to speak – this can encourage a sense of teamwork and recognition that points to high levels of employee satisfaction.
To this point, a Reward Gateway study found that 70 percent of employees say that motivation and morale would improve “massively” with more regular recognition from senior leadership.
Convey flexibility in energy with a location change
If you’ve facilitated or attended an all-hands meeting in the past, it has probably taken place in your largest conference room or even a theater. However, consider changing this up – a switch in location can communicate flexibility and energy.
For example, if your executives are traveling in another country or another city, consider broadcasting from there to showcase a different environment and/or team members. You might even want to go live from an event , trade show or another exciting off-site location.
Recording features offer repurposing potential
Speaking of archiving, it’s a judgment call to decide if you want to give people the option to watch an all-hands meeting video after it has run live. For some employers, requiring mandatory viewing at a certain time has proven more effective, while others want to give employees who might be absent, in a different time zone, in a meeting or on vacation the opportunity to view it after it airs live.
Employers who prefer the former say that making it available after the live event reduces the amount of engagement and discourages people from attending, while proponents of the latter argue that flexibility is the point of taking the meetings to video in the first place.
Ultimately, it’s up to your organization to determine what feels right. However, there are other benefits to recording the all-hands meeting – you can isolate certain portions and repurpose them on social media, as part of your marketing materials or even upload a video to YouTube . Maybe your upper leadership said something inspirational – this is ideal YouTube content that can be paired with an SEO-heavy caption to boost views. Or, perhaps your team is announcing new products or developments – recording the meeting and editing it down into more digestible segments will allow you to share the news in an authentic voice that conveys excitement and can build trust with employees, shareholders, and even prospects.
There are many benefits to enterprise-level companies transitioning their all-hands meetings to video. Aside from helping employees retain more information, there’s substantial proof that a transparent and accessible all-hands meeting can foster productive feelings of employee satisfaction that will reduce turnover. Finally, there’s the opportunity for taking the content of the meeting beyond the computer and repurposing it in a variety of ways. However you decide to do it, get ready for happier, in-tune employees.
Content Marketing Manager, G2 Crowd
Amy Lecza is a content marketing manager for G2 Crowd, a B2B software review platform that brings transparency to B2B buying. She’s passionate about learning, editing, and copywriting, and she’s been known to carry around a red pen for copy editing emergencies.
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