Enterprise Content Delivery Network Adoption is on the Rise


Enterprise Content Delivery Network Adoption is on the Rise

A recent white paper from research firm Metrigy, Enterprise Content Delivery Networks: For Video, and Beyond , found that enterprise content delivery network (ECDN) adoption has more than doubled since 2020 amongst the 900 organizations they surveyed. ECDNs are being used more than ever to deliver live video and are an essential tool for driving modern work. In this post we will highlight the key findings from the white paper, the reasons leading to the rise in ECDN adoption and factors enterprises need to consider when selecting an ECDN.

The Modern Workplace

Spurred by the pandemic, live video use has grown dramatically across organizations in all verticals. Nearly half of companies (45%) surveyed by Metrigy continued to increase video use through the end of Q3 of 2021, with no signs of slowing down. While at times challenging, the adoption of modern tools like live video has fueled a revolution in how and where we work. The office walls have been torn down and the modern workplace is now more digital than physical.

With the rise of hybrid and remote work, dispersed teams require a digital-first approach to effectively communicate and collaborate with one another. The simplest way to efficiently accomplish this is through live video. Metrigy’s study reinforces this reality, with 85% of respondents saying that video is either critical or important to their business’ operations.
video importance to business operations
From company-wide town halls to less formal announcements and daily meetings, video is the way information is shared. Ensuring messages are received is imperative for every business. With over 80% of Metrigy’s study participants using cloud-based meetings, webinars, and virtual event platforms, a network that is not optimized for delivering video is a liability.

New Network Architecture

The increase in demand for live video has caused the architecture of enterprise networks to be reimagined. In the past, poor network performance was often solved by “throwing bandwidth at the problem”– an inefficient, costly, and temporary solution. Video and other cloud-based applications require a more forward-thinking approach to solve performance issues economically and efficiently. By solving these issues on both fronts, it’s no surprise that ECDN adoption has consistently grown.

Metrigy found that successful businesses invest in expanded network services to support video with success being defined as those experiencing a higher return from their video investments.
network investment to support video
As with “throwing bandwidth at the problem”, blindly tossing money at network problems is not the answer. By investing in network technologies that work smarter, like ECDNs, companies not only improve network performance but also find significant cost savings. Metrigy’s research showed that participants using an ECDN to optimize video delivery saved an average of 22% annually on WAN costs.

While the cost savings and high ROI make ECDNs an attractive choice, their ability to meet the needs of enterprise networks plays a strong role in their growing popularity. Metrigy outlined eight requirements network services must meet to support the modern workplace:

  1. Improve network performance no matter the location, network access ability, or available bandwidth
  2. Optimize networks in a simple and intelligent manner that does not put added strain on network operators
  3. Reduced upfront and ongoing costs
  4. Provide analytics with insights into viewer experience, network performance, and engagement
  5. Securely distribute content with end-to-end encryption and access management
  6. Deploy quickly and easily to support ongoing digital initiatives
  7. Integration with existing network management platforms
  8. Ability to scale to keep pace with emerging and future collaboration technologies

Unlike traditional solutions, ECDNs can meet all these requirements–another reason adoption is growing Therefore, it’s no surprise that the majority of companies (60%) surveyed by Metrigy are using or plan to use an ECDN. Out of the companies with ECDNs in place, nearly half (44%) are planning to increase their use.
ECDN adoption plans

Critical Considerations

While there are many ECDNs on the market, not all are created equal. Metrigy recommends looking for these features when selecting an ECDN:

  • Flexible deployment models
  • Deep performance and engagement analytics
  • Native integration with video streaming platforms

Kollective’s ECDN, Edge Accelerator meets all these features and more. It is the only ECDN platform that offers complete coverage, ensuring high quality live video in simple and complex environments. From Zero Trust to traversing the Great Firewall of China, as your business’ needs grow, Kollective’s ECDN delivers. Kollective’s easy-to-use integration portal allows businesses to use their favorite streaming platform and our powerful analytics and intelligence platform supplies real-time, actionable event insights.

Kollective seamlessly integrates with front-end video applications like Microsoft Teams and Stream, Notified, NTT Studio, Qumu, Vimeo and more, to reliably deliver flawless live and on-demand video without affecting other business critical applications.

Kollective IQ/Edge IQ is the most advanced ECDN intelligence platform. Intuitive and customizable dashboards give insights into employee engagement, congestion levels across locations, and real-time event and network performance allowing quicker decision-making to address issues.

Optimize with an ECDN

The unique ability of ECDNs to optimize video delivery in a cost-effective, scalable, and easy to implement manner paired with the increasing use of video across the enterprise will continue to drive their adoption and make them an essential part of the modern business’s technology stack.

Choosing the right ECDN to meet the unique needs of your network is vital to ensuring a quality employee experience across locations, devices, and connections. Kollective’s Edge Accelerator offers the flexibility to cover even the most complex enterprise networks. Begin a free 30-day trial of Kollective ECDN Browser-Based peering to start scaling live video today.

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Webinar Recap: Employee Connectivity in Healthcare and Beyond


Webinar Recap: Employee Connectivity in Healthcare and Beyond

During our recent webinar Employee Connectivity in Healthcare and Beyond: Scaling Live Events to a Hybrid Workforce , a panel of experts from Microsoft, Kollective, and Children’s Mercy Hospital, had a roundtable discussion about how the pandemic and now hybrid work has transformed communications and collaboration. They reviewed the challenges faced by communications teams and network administrators when connecting a hybrid workplace with live events and covered strategies to build more inclusive communications. Learn how Kollective and Microsoft are working together to provide Healthcare companies with innovative solutions that address the needs of the modern workplace.


  • Host – Carson Heady – Microsoft, Director, Health Solutions – U.S. Health & Life Sciences
  • Matt Sims – Microsoft, Senior Customer Success Manager, Modern Communications – U.S. Health and Life Sciences
  • PJ Hartzell – Multi-media Content Producer at Children’s Mercy Hospital
  • Garrett Gladden – Kollective, V.P. of Product
  • Neal Lauther – Kollective, V.P. Global Technical Solutions

The Evolving Modern Workplace

The modern workplace has been reimagined. Hybrid and flexible work models have brought video to the forefront, making it the primary medium that businesses use to communicate and collaborate. Video’s growth in the enterprise has been significant. In July 2022 alone, Kollective delivered Teams Live Events to over 1.7 million viewers – a 15x increase in one year!
Microsoft Teams Growth

New Challenges

Since the pandemic, businesses have been confronted with new challenges when using live events to connect their distributed workforce. Neal Lauther, V.P. Global Technical Solutions at Kollective, identified three areas where they occur:

Running Events – Equipping yourself with the right tools is key to running successful live events.  Event producers and network administrators need to be laser focused on their objectives and properly prepared for events, regardless of their size. A few of the questions that need to be addressed before running an event include: Where are presenters connecting from? What kind of equipment do they have? What kind of content are they presenting? Are they familiar with the technology so they can run the event? These are just a few of the questions that need to be addressed prior to an event.

Delivering Events – Live events are now a preferred medium businesses use to deliver critical messaging. If an event fails and the messages don’t land, that is a problem for leadership and employees. Understanding where viewers are connecting from, if they are connecting remotely through a VPN, and if your network has the capacity to deliver content to those accessing it from the office, are a few of the considerations that need to be considered before running a live event.

Analyzing Events – Robust live event analytics are key to understanding how well an event performed. Having the data to prove whether employees were engaged, whether the event reached all necessary parties, and whether the quality was high, helps teams understand if there are issues that need to be addressed to ensure a better run during the next event.

Modern Collaboration Tools

To tackle these new communications challenges, modern tools are needed. Matt Sims, Senior Customer Success Manager, Modern Communications – U.S. Health and Life Sciences at Microsoft, described how Teams Live Events address these issues:

  • An advanced yet familiar producer experience to manage content and speakers
  • Scalability to support up to 10,000 attendees with options to support up to 100,000 view-only participants with the help of an ECDN
  • Support for asynchronous collaboration and consumption with VoD via Yammer and Stream
  • Built-in event analytics and the ability to integrate with an ECDN like Kollective for expanded insights to understand how people are connecting, where they are connecting from, and the quality of their experience

“The very clear design intent with Teams Live Events is to commoditize the toolkit for content creation, delivery and then consumption.”
– Matt Sims – Microsoft, Senior Customer Success Manager, Modern Communications – U.S. Health and Life Sciences

Emerging Content Delivery Challenges

The increased use of live events and hybrid work has led to delivery challenges and creative network solutions that have risen in response.

Network Complexity

In the modern hospital, there is a vast array of devices connecting to networks delivering critical and sensitive information. Oftentimes, sophisticated networks like these present hurdles when trying to deliver live events. There are numerous concerns to consider to understand how network complexity may impact deliverability:

  • Wireless networks – their design can be complex like tunneled or bridge connections
  • Devices can connect but where does that traffic go? Does it connect to a data center?
  • Users connecting from their workstation – is it wired or wireless, what kind of device are they using, and how is traffic being routed?
  • Remote users – are they using a company device or their own, are they secure, can they directly access cloud services, or do they need a VPN?

These challenges need to be understood and addressed before running live events. Many organizations are modernizing their network topology to embrace cloud services and allow users to connect from any location.

Security Standards

Matt Sims has found that security comes into every conversation he has with customers. To address these concerns, Microsoft Teams has security built-in from the ground layer. Taking a Zero Trust approach to security, Microsoft uses an identity-based security model with Azure Active Directory. This lends itself well to hybrid work, ensuring that one’s data and device are secure no matter where or how they connect. Explore Security and Microsoft Teams to understand how Teams follows security best practices and procedures.

SASE Environments

Secure Access Service Edge (SASE) is an emerging way of modernizing networks to support the hybrid workplace. Neal Lauther explained that the old way of setting up corporate networks does not consider the needs of modern workplace (e.g. addressing network complexity and security postures). Security is front and center with SASE and it meets high-security needs in a manner that is easy to turn on. It also provides networking policy and governance to cover the multiple ways hybrid and remote workers access content.
Kollective SASE

Kollective ECDN, as part of a SASE environment, delivers in the face of these network challenges by adapting to where the user is whether that is a VPN or a cluster location.

“Flawless live events, clear messages delivered, no impact to other critical services. That’s the goal.”
– Neal Lauther – Kollective, V.P. Global Technical Solutions

Inclusive Communications

Ensuring that every employee has equal access to high-quality live video is one of the primary concerns in the hybrid office. Whether employees are viewing a live event from the office, home, or a coffee shop, the event’s success depends on whether each attendee experienced a flawless, uninterrupted stream.

Reaching Every Employee

PJ Hartzell knows that reaching every employee in a hospital setting with live events has never been more important. At Children’s Mercy Hospital, the production team works with internal communications to execute a plan for upcoming events to ensure high in-person attendance for the event. For those unable to attend the event in-person, the production team immediately uploads the video to Microsoft Stream and notifies the organization that the event is available to view on-demand. Offering synchronous and asynchronous communications ensures that messaging gets to those who need it when and where they can access it.

Return to Office & Hybrid Work Planning

The modern workplace is continuously flexing to meet the needs of employees and businesses alike. To support companies shifting to hybrid work, Microsoft’s Work Lab has developed a series of guides called How to Hybrid that focus on the non-technological considerations of the return to office and hybrid work planning.

“We’re still working through all of these new challenges which are pretty exciting because it feels like we’re reengineering what we want work to be like for this new era.” – Matt Sims – Microsoft, Senior Customer Success Manager, Modern Communications – U.S. Health and Life Sciences

Collaborating With Stakeholders

Leadership is utilizing live events due to the simplicity and effectiveness of getting a message to land across a large group. Neal Lauther has noticed, “The ease has created the need.” Events are so easy to set up when the right systems are in place that they are shortening in duration and increasing in frequency.”

Children’s Mercy Hospital has seen a strong adoption of live events for one-to-many communications from the highest levels. Their CEO began a series during the pandemic called Live Connects to present information from high-level meetings to a broader audience to keep leadership in touch with the workforce.


Scaling Live Events Checklist – Download this checklist to develop an effective and measurable plan to scale live events to a hybrid workforce.

Microsoft Live Events Assistance Program – A free service offered to Enterprise customers that provides basic training as well as technical and non-technical consideration of how to run successful Teams Live Events

Microsoft Workshops – Microsoft Teams training to help employees connect in a hybrid workplace.

Kollective Free Trial – Start a 30-day free trial of Kollective ECDN in just six clicks to begin scaling Teams Live Events.

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Video Consumption Continues to Rise. Is Your Network Prepared?


Video Consumption Continues to Rise. Is Your Network Prepared?

With 270 million monthly active users , usage of Microsoft Teams and its live video capabilities has risen dramatically in the past two years. While return to office movements have made in-person meetings more frequent, the prevalence of hybrid working has continued to propel the growth of live video as companies seek better ways to connect their dispersed teams. As 74% of U.S. businesses currently have or are planning permanent hybrid options, video will remain a central part of the modern workplace and pivotal to the digital experience of all employees. The ongoing boom in virtual communications makes it more important than ever to ensure enterprise networks can meet the increase in demand for digital collaboration tools.

Teams and Live Video Usage Continues to Climb

How many Teams meetings do you have on your calendar right now? Chances are it is significantly greater than the number of meetings you had two years ago. Microsoft’s Work Trend Index 2022 found that Teams users have experienced a 252% increase in weekly meeting time and a 153% increase in the number of weekly meetings since February of 2020.

Kollective’s usage statistics for live video mirror Microsoft’s findings. Between Q2 and Q4 of 2020, live events delivered by Kollective increased by 187%. During that same timeframe in 2021, growth continued at a similar rate with a 170% increase in live video and a 92% increase in Teams Live Events.

Over the past two years, Kollective observed that the rise in live video usage is global – a trend that can be seen across all regions:

  • Americas – 130% increase (2.1x growth)
  • EMEA – 156% increase (2.6x growth)
  • APAC – 264% increase (3.6x growth)

Live Video Enables the Hybrid Office

The return to office has been reimagined and hybrid work models are being widely adopted to meet the needs of both businesses and employees. A July 2022 study by McKinsey found that 58% of U.S. workers currently have the option to work remotely or on-site. The prevalence of flexible working has placed more pressure on businesses to facilitate effective communications between employees at different physical locations. Whether it is day-to-day team meetings or large-scale corporate communications, live video has become integral to connecting employees and fostering collaboration and communication in the modern workplace.

Hybrid Networks at Risk

While Teams and live video offer businesses the opportunity to enable hybrid work, its success depends on the quality of each user’s experience. As a bandwidth-intensive medium, video can overtax unprepared networks and cause excessive buffering, jittery streams, or event failures. During larger events like All-Hands, viewers in locations with insufficient bandwidth may not experience the same event quality as those working remotely. These poor experiences lower engagement, reduce productivity and derail communication efforts.

Exacerbating this problem is a phenomenon known as network volatility. Network volatility is caused by the ever-shifting number of concurrent streams running across corporate networks. In a hybrid scenario, the number of people working in the office on a given day is in constant flux. While networks may perform well on days with low employee attendance, high-demand days push the limits of a network’s capacity and cause live event failures and business-critical cloud applications to perform poorly or, in the worst-case scenario, total network failure. However, even a relatively small number of employees streaming live video in an office can cause problems for networks that are not equipped with an ECDN.

ECDNs Prevent Network Failures

Adding an enterprise content delivery network (ECDN) to your technology infrastructure is a simple and cost-effective way to optimize networks for live video. An ECDN reduces the bandwidth needed to deliver high-quality video, allowing you to securely scale communications across the enterprise.

As flexible workplaces often bring added network complexities, not all ECDNs can meet the needs of the hybrid office. Kollective’s ECDN, Edge Accelerator, offers the complete coverage necessary to meet the needs of modern networks. With three content delivery methods built under the same architecture, Kollective offers the flexibility to handle even the most complex network environments and ensures that every employee receives flawless video.

Preparing for a return to the office, Michelin, the world’s largest tire manufacturer, added Kollective to optimize their network for Teams video distribution. Since implementing Kollective in 2021, they have run over 1,300 Teams Live Events reaching over 50,000 people globally with a total bandwidth savings of 60% in every region. Their employees rely on high-quality video communications with no impact on their network.

As the numbers show, Microsoft Teams and Teams Live Events are being utilized on a massive scale to connect people and organizations across the globe. The hybrid office’s dependence on video will continue to fuel that growth, putting unprepared networks at risk. Investing in an ECDN like Kollective’s Edge Accelerator will ensure your network can support your hybrid workforce and deliver a flawless digital experience to all employees.

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The Drawbacks of Remote Work


The Drawbacks of Remote Work

The pandemic forced businesses and employees to adopt the virtual workplace overnight. Remote work quickly became the standard, leaving little time to prepare employees for this new way of working. Many employees realized the benefits of remote work like a better work-life balance and the flexibility to work their own hours. Others, especially those newer to the workforce, struggled with the lack of social interaction and burnout. As the world continues to reopen and remote options become a permanent fixture of the modern office, it is important that businesses are aware of the downsides of remote work when deciding how to enable workplace flexibility.

Socially Remote

With the move to remote work, the social aspects of office culture have become harder to replicate. Those working from home often experience feelings of isolation and loneliness which can take a toll on their productivity as well as their mental and physical well-being. In a poll conducted by the American Psychiatric Association, nearly two-thirds of remote workers experienced these feelings some of the time and 17% felt them all the time. Creating an inclusive hybrid culture can help address these problems.

Professional Growth

Workplace social opportunities are pivotal in relationship building and career growth. However, the networking and mentorship opportunities vital to professional development aren’t easy to access when working remotely. Remote employees miss out on the countless daily interactions that occur in office settings. These seemingly small social interactions play a significant role in building rapport with coworkers. This can also make it difficult for new hires and younger employees to form bonds with a company and its culture.

No generation has been more impacted by this than Gen Z. A growing number of young employees have never worked in an office. They graduated during the pandemic or started jobs as business closed and transitioned to remote work. While many argue that remote work can harm their professional and personal lives in the future by missing office work, research suggests it may also lead to retention issues for employers. In a recent Bankrate survey, 77% of Gen Z workers plan to look for a new job in the next year.


Blurred lines between home and office, longer working hours, less time off, and feeling cut off from peers and management can lead to burnout for remote workers. A survey by Indeed found that 52% of respondents experienced burnout in 2021, up from 43% in 2020. Younger employees who struggle to adhere to work-life boundaries are particularly susceptible to this with 58% of Gen Z respondents reporting burnout.

Hybrid Solutions Address Remote Concerns

Despite these negatives, 87% of employees want to retain workplace flexibility post-pandemic. A popular solution to this problem is the hybrid work model, which allows for in-person meetings or in-office days while still offering the flexibility of remote work. Learn how Kollective solves for hybrid work .

Kollective Empowers Hybrid Strategies

While a hybrid workplace can be a buffer against many of the downsides of fully remote work, it can also put a strain on systems not prepared for this scenario. Live video plays an integral role in synchronous communications for the hybrid workplace, and corporate networks are often overtaxed when delivering bandwidth-intensive video. Even a small number of employees streaming a live event or on-demand video can overload a network. The recent comments by Google’s CEO highlight this concern , predicting that employees will come in less than before but en masse when they do, thus creating peak demand problems for networks. Networks need to be optimized with an enterprise content delivery network (ECDN), to ensure every employee receives the same high-quality video.

Employees expect a seamless video communications experience – their engagement and retention depend on it. Poor content delivery interrupts communications, inhibits collaboration, and stalls innovation. Kollective’s Edge Accelerator offers complete coverage to reliably deliver video to your entire workforce without investing in additional infrastructure. Our multiple delivery methods can be configured or combined to meet the needs of even the most complex networks. With Kollective’s ECDN in place, flawless communications reach every employee.

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How to Make Hybrid Meetings Inclusive


How to Make Hybrid Meetings Inclusive

Building Inclusive Hybrid Meetings

The adoption of hybrid workplaces has forced leaders to “rethink” everyday business activities. Before the pandemic, meetings were planned and structured well in advance. Microsoft found that weekly meeting time for Teams users has more than doubled since February 2020, leaving organizers less time to prepare. Hybrid meetings – meetings that contain a mix of in-person and remote attendees – have become critical to businesses needing to connect dispersed teams. Many face a challenge to make hybrid meetings inclusive for every attendee regardless of whether they are in the office, working from home or joining from a remote office. This article offers several ideas to help design inclusive hybrid meetings.

Create and Communicate Structure

Whether you are running a company-wide all-hands or a small team check-in, remote attendees can be at a disadvantage compared to those in the room with you. An excellent way to lessen the disparities and build inclusive meetings is to use the remote experience to inform how you prepare for and facilitate meetings.

“Creating equitable, inclusive experiences starts with designing for people not in the room.” – Satya Nadella, Microsoft CEO | The Hybrid Work Paradox

Create space for engagement. Before the event, reviewing each activity from the perspective of the remote participants will help encourage engagement. If presenting content like a video or slide deck, ensure the camera has an unobstructed view of the presenter and the presentation. Supply remote attendees with copies of any presentation materials or handouts ahead of the meeting. During discussion or Q&A sessions, ask for remote participants’ input first to ensure their voices are heard and consider appointing an in-person ally for remote attendees who can physically participate during interactive meeting activities. Not all activities will be remote-friendly but understanding the meeting from a remote perspective goes a long way towards building equity.

Provide an agenda with objectives in advance. Empower your team to participate by preparing them ahead of time with topics to be covered, the motivation behind the content, and presentation method. Creating a clear agenda will help limit in-person chatter, which can be distracting for remote viewers. For each topic on the agenda, define its objective. Is it to share information, solicit feedback, brainstorm, or work together to reach a consensus?? Including an objective and how each group will achieve that goal will increase engagement.

Put the Right Technology in Place

The technology you use plays a significant role in keeping all parties engaged and connected. Unlike in-person or virtual meetings, hybrid meetings require physical spaces, hardware and software to create virtual spaces, and infrastructure to connect the two.

Develop a technology plan for the whole team. Communicate technology requirements for both remote and in-person attendees and coordinate with IT to ensure everyone has the tools they need to participate. Hybrid meetings also require rooms outfitted with video and audio capabilities so that remote attendees can see and hear what is happening. Ensure the meeting room is properly equipped to handle your meeting structure and that the system is turned on and tested beforehand. With multiple locations and devices connecting simultaneously, there is a higher chance something could go wrong. Creating backup plans in case the room’s wifi goes down or remote viewers or presenters lose their connection will mitigate the damage of technical difficulties.

Prepare your network for the demands of hybrid meetings. As employees return to the office and hybrid meetings become commonplace, the influx of live video can tax existing networks and negatively impact their performance. In larger meetings with a mix of in-person and remote attendees accessing the live stream, ill-prepared networks can result in buffering or event failures. After experiencing multiple delivery failures to employees in critical locations, HSBC turned to Kollective for a solution that would remedy the problem. “Efficient video delivery to staff located on the fringes of the network was key to the requirement of the solution. Kollective was able to meet this requirement bringing communications to areas where it had not been possible before.” Adding an enterprise content delivery network (ECDN) to your technology stack will optimize your network, allowing you to deliver flawless live video to every employee regardless of their location, device, or bandwidth limitations.

Complete Coverage

With the rising demands of the hybrid workplace, other solutions have struggled to adapt and deliver in complex network environments. Kollective developed Complete Coverage to provide businesses with greater flexibility and the confidence that their network will always work. Kollective’s Edge Accelerator is the only ECDN Platform with delivery methods that handle the most diverse network needs to ensure that no employee is left behind.

Begin scaling live video today. Kollective’s Browser-Based Peering delivery solution solves most hybrid meeting challenges by reducing the bandwidth needed to deliver high-quality live video at scale. Browser-Based Peering is a cloud-based, WebRTC technology that can be deployed in minutes without installing software, purchasing hardware, or investing in additional infrastructure.

Reliable delivery in any situation. Combining Brower-Based Peering with Kollective’s Agent-Based Peering or EdgeCache delivery solutions meets the needs of networks with more specific demands like zero-trust or delivery to China or remote locations. Our multiple solutions can communicate using intelligent logic to utilize the most efficient delivery method with every request.

Building inclusive hybrid meetings requires new considerations due to their increased complexity. By preparing your team, leveraging technology, and enhancing your network you can make every employee feel included regardless of location.

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Use Live Video to Encourage Collaboration Among Hybrid Employees


Organizations all over the world were faced with an unprecedented challenge after COVID-19 forced nearlytwo-thirds of employees to work remotely . Without much warning, employers had to find a way to shift their entire staff to remote work. However, many were unprepared to face this unprecedented challenge.  

Since the onset of the pandemic in March 2020, the usage and demand for video collaboration tools has skyrocketed. Even so, with vaccinations ramping up and a return to office on the horizon, it’s clear that hybrid work will continue well into the future. Some employees will continue working from home in order to accommodate safety recommendations, where others will return to the workplace to take advantage of in-person collaboration and advanced technology. 90% of human resources leaders surveyed by Gartner said they plan to let employees work remotely at least part of the time, even after a vaccine is widely adopted. But regardless of where you’re working, one thing is certain – the modern workplace will never be the same.


When employees start trickling back into the office, most organizations will adopt a hybrid work model. For example, your Sales team may continue working from home, but your IT department will be in office. For this setup to function properly without leaving anyone behind, it’s up to you to keep communication lines open and make sure that everyone feels included and connected. 

A simple and cost-effective way to make sure your employees stay connected is with video communications. Most remote workers appreciate face time with their colleagues, and in-office employees will benefit from a streamlined communication platform. Given the new state of the hybrid workforce, you want every member of your team to feel included, regardless of location.  

Plus, if someone misses a meeting, video on demand (VOD) services allow employees to catch up on important meetings or company-wide communications even after the meeting has ended. The more connected teams feel, the better they’ll be able to work together. Research firm Gigaom says 87% of remote team members feel more connected to their team when they can use video conferencing.


Maintaining strong employee collaboration has been one of the largest workplace hurdles IT and Communications teams have had to climb during the pandemic. While convenient, communicating via email or an instant messenger can lead to miscommunications and unnecessary, time-consuming work. Instead of relying on text-heavy communications methods, utilizing a video conferencing software will allow both in-office and remote employees to quickly and clearly communicate with one another in a more collaborative way. 

In addition to being a way for employees to feel connected with one another, video meetings can be much more time-efficient, since the need for back-and-forth email chains are reduced. Many video conferencing programs, like Microsoft Teams , also allow for cross-collaboration and make file sharing, discussing, reviewing and sending documents a lot more streamlined, especially for employees who are working in different locations. 


Enabling cohesion in the COVID age has been challenging. But one of the keys to building a high-functioning team is to establish trust and build rapport among your employees, even when not everyone is working together physically. Instead of deferring to email or chat, use video communication to better humanize the way we work together. Having the ability to actually look someone in the eyes and catch up before or after a meeting can make a significant difference in a hybrid team’s ability to bond with one another. 

If you’d like more insight on how video can help connect your distributed workforce, read our white paper “The Visible Boss.” We cover everything from tips for getting started to best practices from executives thrive in front of the camera. 

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