Delivering video securely and to scale across the enterprise is a challenging task. There are countless new security and privacy risks to be conscious of, as well as ever-evolving technologies and systems to keep up to date with. In an industry where we are faced with ageing equipment and infrastructures on a regular basis, we must find new and exciting ways to reach varied audiences with the most up-to-date and engaging content. So why do we ‘do’ video?  

Adapting To New Communication Styles

Across the globe, working environments are going through seismic changes. To put this into perspective, by 2020, 54% of the global workforce will be millennials. In India, half of the population is now under 25 – this has huge implications for the future of work.

As these new, young workers enter the working world, they’ll be bringing new attitudes and preferences with them, which will change the working world for the rest of us. 

One of the key changes that these millennials bring is an alternative view of communication and a different way of prioritizing their attention. In a work environment, this may mean that they won’t sit down and read a 40-page document, but they might just watch a 4-minute video. In order to keep up with this shifting landscape, businesses have to embrace these differences and provide the tools needed to maximize productivity – regardless of how staff choose to work and consume information.

Video Consumption Is On The Rise

According to a report from Interact and Harris , which polled 1,000 US workers, lack of communication is one of the most complained about office issues. This included everything from not giving clear directions to not knowing the names of fellow workers. 

With communication and collaboration being so integral to the modern workplace, it’s clear that businesses need to improve internal comms to ensure employees remain happy and engaged. In order to do this, more and more companies are picking up video as a modern, engaging way of communicating and connecting with their staff.

And it’s not just the younger members of the team who appreciate this form of communication. According to a report by HighQ , 55% of people watch videos online every day. A related report by tubular insights  also found that mobile video usage is on the rise across the board, predicting that 80% of the world’s internet traffic will be video by 2021.