Shifting Focus to a Smaller Screen: Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads

by Jun 18, 2018digital content marketing, Press Release, video content marketing0 comments


StudioNow’s 2018 Pulse of Video Industry survey reveals marketing and advertising professionals’ perspectives on key industry trends

NASHVILLE, Tenn., – June 14, 2018 – A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow , the leading content production solution for marketers. It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.

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