With a record number of employees working from home now and for the foreseeable future, virtual events will continue to be the best way to communicate with a distributed workforce. Whether you’re a seasoned pro or brand new to virtual events, a coach can help identify areas of improvement and work with you to achieve your goals. Here’s what to expect in your first virtual event coaching meeting.

Virtual Event Preparation

If you’ve never hosted a virtual event before, preparing for your first can be daunting, but your coach will help make it easier. They’ll work with you to identify and define:

  • Video message strategy
  • Roles and responsibilities
  • Production requirements
  • Location, audience and budget
  • Set look and feel
  • Equipment configuration
  • Content readiness testing
  • Network readiness testing
  • Contingency planning

A virtual event coach will also provide a simple-to-follow playbook to ensure the process is repeatable for future events.

Executing Virtual Events

Once you have the basics out of the way, it’s time to test your equipment and get ready to go-live. Your event coach will help with:

  • Setup and testing
  • Video and audio review
  • On-camera coaching
  • Remote technical support

Remember, just like an in-person event, practice is the most critical element of virtual event preparation. Your speakers and event team need to be familiar with your broadcast equipment, platform and have a backup plan for if something goes wrong on the big day.

Post-Event Analytics

The work isn’t over when the camera turns off. In fact, post-event analysis is critical to the ongoing success of your corporate communications strategy. After your virtual event, your coach will help you:

  • Review post-event analytics
  • Analyze process and execution
  • Operationalize
  • Drive greater adoption
  • Increase viewership
  • Review metrics and KPIs

Understanding how your event performed gives insight into how to optimize future events.

Advanced Virtual Event Coaching from Kollective

At Kollective, we offer a number of advanced workshops to help you take your virtual events to the next level.

Corporate Communications Message Strategy

Learn, develop and apply the “Message House” structure to your communications. Construct key performance indicators based on this structure.

Adoption Strategy

Build executive and employee adoption of video into your communication strategy.

Operationalize Live Event Process

Review your live event process and discover your strengths and opportunities. Further define roles and responsibilities to ensure repeatable successful events in the future.

Business Storytelling

Learn business storytelling principles and practice storytelling techniques from well-known experts. Half day workshop includes content development work and presentation techniques.

Learn What “Good” Looks Like

Create a data-driven approach to managing executive expectations and define what “good” looks like for your enterprise video content.

Kollective FREE Virtual Event Coaching Workshop

If you’re new to video, getting started with virtual event coaching is easy – and FREE. Kollective offers enterprise organizations with 500+ employees a free one-hour workshop to learn the basics of virtual events. Our team of Enterprise Video Strategists will provide you the knowledge you need to communicate effectively at scale.

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