Marcus Sheridan on establishing trust through sales video assets

by Oct 16, 2018Brightcove, CMMA Blog0 comments

Couldn’t be at #PLAYBoston ? Our #REPLAY series will cover themes and highlights from this year’s event. Catch up on all the takeaways we learned from our amazing group of presenters and attendees, and find out how you can apply these tips to your next video initiative.

Is your team ready to embrace a video culture? Then it’s time to start thinking about how you can create valuable sales video assets for prospects and customers. According to Marcus Sheridan , the owner of marketing consulting group, Impact , video can be a powerful tool to help you establish audience trust. Watch as he explains how video content empowers your brand to sell a feeling as well as a product. Plus, Sheridan shares his top tips for teaching your team to be more effective on camera.

Want more #PLAYBoston content? Click here to see Katie Martell discuss the importance of authenticity in digital marketing. And click here to hear Zach Basner explain what it takes to create great video.

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