A lot has changed since the first days of live streaming—but has it become easier or more complex to “go live?” We’ve worked out a practical, step-by-step timeline for planning and executing live events—from establishing a strategy and promoting a live stream, to creating VOD assets after the stream ends.

Watch our chat about live streaming best practices with members of our product marketing and sales engineering teams to find out how it all works. Along the way, hear stories of live streams gone wrong and what we did to fix them. When it’s over, you’ll know exactly what it takes to go live confidently and successfully.

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