When the first Nielsen ratings for television were released in 1950, the television world accepted Nielsen as their rating standard and it became the basis for everything. Then, things changed. The same can’t be said for the digital world, as there is no global reporting standard for the various forms of digital video measurement that companies are now using.
There are 2.5 quintillion bytes of data being produced from different sources daily — and software is being purchased on top of that data to help make sense of it. In order to demonstrate ROI, modern digital marketers are becoming incredibly creative in the way they position and leverage these insights to inform their campaigns, strategy and measurement.
