AutoCanada is a dealership group of 68 locations that operates across eight Canadian provinces. They recently acquired the Grossinger Auto Group in Chicago, which includes 14 dealerships in Illinois.
The company sought an innovative and personal way to announce the ownership change to those who would be directly affected. AutoCanada’s newly appointed Vice President of Information Technology, Shaun Guthrie, approached AVI-SPL in search of a quick solution. AVI-SPL’s broadcast video division, VideoLink, produced the AutoCanada acquisition announcement via live webcast.
In this case study, you’ll learn how VideoLink produced this live video webcast and the positive results it had for AutoCanada.
Read the case study on the AutoCanada webcast >