Over the past several years, major announcements from industry giants like Microsoft and Adobe have been encouraging a shift to HTML5 as the modern video standard. The long-anticipated demise of Flash, amid a rash of security concerns, means content publishers no longer have a universal mechanism for getting video playable across the many different devices an audience might use. With all the major browsers now supporting some level of HTML5 video markup without the need for plugins, HTML5 has become the logical successor to Flash for ubiquitous video distribution.

But what does HTML5 mean for enterprise video?

Consumer adoption of new technologies outpaces the enterprise’s ability to keep up and widens the gap of unmet expectations in the workplace. But with discontinued browser support and ongoing security concerns, IT departments are forced to evaluate the alternatives. In the latest enterprise streaming survey conducted by Wainhouse Research, 74% of IT executives agreed with the statement their next streaming platform would be based on HTML5.

One of the key advantages of HTML5 is that video content is packaged in a standardized manner, so it plays the same across viewing devices—mobile, desktop, etc. It moves organizations to a model of publish once and view anywhere, on any device. This benefit alone streamlines the process of creating video for business communications.

HTML5 eases video distribution in the enterprise

Another benefit of HTML5 video is the ability to leverage existing network infrastructure for distribution. One of the key advantages of Flash was that organizations could multicast video across the corporate network. Multicasting is a highly efficient, one-to-many protocol for reducing network traffic by simultaneously delivering a single stream of video to hundreds or thousands of users. With Flash falling out of favor, the future of multicast was briefly uncertain. But the emerging standard for HTML5 video paved the way for the next generation of multicast as well.

The premier multicast solution for HTML5, AltitudeCDN Multicast+ supports all the classic multicast use cases, which enterprises have long used, but also enables new use cases that were previously impossible. As a next generation solution, Multicast+ is also common enterprise streaming infrastructure. So as streaming video platforms standardize on HTML5, the infrastructure to support the efficient delivery of video across the enterprise can also be standardized. No longer do organizations need to deploy a distinct delivery solution for each streaming platform.

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