Forget “try before you buy.” Today’s consumers are all about watching before they buy. Research from Brightcove shows that 85% of consumers worldwide use video content in some way to inform their online shopping decisions. The next generation of...

Online video has long been a stronghold of content marketing strategies. Video accounts for 65% of internet traffic, and 91% of businesses use video as a marketing tool in 2023. As the most dynamic content medium, video allows marketers to show off...

Video dominates our online lives in ways that seemed impossible just a few years ago. The ill-fated “pivot to video,” based on overinflated viewership numbers from social platforms looking for their next monetization strategy, turned countless...

E-commerce continues to be a major contributor to overall global retail sales, and all indicators point to significant growth over the coming years. From 2014 to 2022 alone, e-commerce sales grew by 327% to $5.7T. Forecasts show no signs of slowing...

If there’s one thing that most business owners and managers realize, it’s that happy, engaged employees provide higher quality work. They’re also less likely to quit and, perhaps most importantly, they actively contribute to an overall positive...

Several things hold organizations back from creating content, according to Lisa Gately, Principal Analyst at Forrester. Siloed content Lack of alignment on audience needs Outdated manual processes or tools that don’t scale Inability to see audience...