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CMMA Blog

Streaming Outta Fenway: Music for a Cause

Streaming Outta Fenway: Music for a Cause

The bases are loaded at Boston’s historic Fenway Park, but this time the field isn’t filled with major league players. For the first time, in what seems like a millenia, the park will re-open its gates to a whole new kind of ball game, one that...

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A Discussion on Video and Empathy with Jimmy Chin

A Discussion on Video and Empathy with Jimmy Chin

Video is a powerful motivator, often channeling the kind of stories that inspire and captivate the audiences that watch them. We asked renowned adventurer and award-winning filmmaker Jimmy Chin his thoughts on the power of video to tell stories and...

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3 Tips to Ensure a Successful Live Event

3 Tips to Ensure a Successful Live Event

Going live can sometimes seem nerve-wracking, but if you cross all your T’s and dot your I’s, live streaming can have a big impact on companies. In fact, according to Zoom Info Live video is more appealing to brand audiences, 80% would rather watch...

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With iOS 14, ad personalization requires permission

With iOS 14, ad personalization requires permission

You might’ve heard that Apple is making changes to its user tracking policies that will impact the use of device identifiers in iOS 14. Now, if you’re not using tracking for advertising, these new policies won’t affect you. And since the data that...

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3 Tips to Keep Your Virtual Audience's Attention

3 Tips to Keep Your Virtual Audience's Attention

What works for in-person events doesn't always work for virtual ones. Here are three things you need to know to create content that will grab your virtual audience's attention – and keep it. **KEEP IT BRIEF  ** When you're sitting down with a live...

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Brightcove: Video That Means Business

Brightcove: Video That Means Business

When Brightcove was founded fifteen years ago, phones weren’t as smart, broadband wasn’t as wide, and “video” still meant DVDs. We’ve grown up right alongside the industry we helped create. During that time, we’ve seen, and even developed,...

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Create Demand Through Video Marketing

Create Demand Through Video Marketing

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them...

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Your Questions on Women in Tech: Answered

Your Questions on Women in Tech: Answered

You had questions, and these inspiring women had answers. Salient Venture's CEO, Diane Hessan, sat down with four of the most innovative and forward-thinking female leaders in tech to share their best insights on how women in tech can reach their...

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Award-Winning Support. Seven Years And Counting.

Award-Winning Support. Seven Years And Counting.

At Brightcove, we're immensely proud and excited to share that once again, the Technology & Services Industry Association recognized our customer support team for Support Staff Excellence, a recognition we have received for seven years in a...

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Why Video Is The Next Big Thing For Public Engagement

Why Video Is The Next Big Thing For Public Engagement

Government communications have undergone a significant transformation, one where the information expectations of the public are central to the strategy. As part of this transformation, Government departments have transitioned their communications...

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3 Fresh Views On The Future Of Video

3 Fresh Views On The Future Of Video

Have you ever heard the expression "ebb and flow"? It describes something that changes on a regular basis – a pattern of change that over-the-top (OTT) streaming businesses are all too familiar with. As the world of streaming video grows at a...

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