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CMMA Blog

Is Your Workplace Evolving? Get Back to Basics.

Is Your Workplace Evolving? Get Back to Basics.

In the movie Miracle, Coach Herb Brooks transforms a ragtag group of individuals from rival schools into the unlikely winners of an Olympic gold medal. During tryouts, many of the United States’ top hockey players made a show of their fancy...

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Why Every B2B Video Strategy Needs First-Party Data

Why Every B2B Video Strategy Needs First-Party Data

The last few years have tested the agility and adaptation of every marketing team. Physical events went digital. Digital events had to get interesting. Video marketing became more important than ever, and teams had to think about how the sales...

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How to Build Interactive Live Streams Correctly

How to Build Interactive Live Streams Correctly

While interactive content and shoppable videos are nothing new, the demand for live commerce and live interactivity videos continues to grow. Not only are viewers showing higher engagement rates, brands and retailers are recognizing their potential...

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How to Build Interactive Live Streams Correctly

How to Build Interactive Live Streams Correctly

While interactive content and shoppable videos are nothing new, the demand for live commerce and live interactivity videos continues to grow. Not only are viewers showing higher engagement rates, brands and retailers are recognizing their potential...

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Artificial Intelligence: The Month’s Top Headlines

Artificial Intelligence: The Month’s Top Headlines

There’s more to the AI conversation than the alarmist “It’s coming for your jobs” headlines. Fair warning: I did include one of those here, but there’s so much more to the story. Read on for a little intro for everything from the basics (i.e. what...

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Growing OTT Ad Revenue Without Losing User Engagement

Growing OTT Ad Revenue Without Losing User Engagement

Today, we are witnessing the equivalent of cable “cord cutting” when it comes to users forgoing purely subscription-based streaming in exchange for AVOD (Advertising-based Video on Demand). More and more users are increasingly choosing to watch ads...

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Connect with Kollective at Cisco Live 2023

Connect with Kollective at Cisco Live 2023

Connect with Kollective at Cisco Live 2023 As pioneers of network and collaboration solutions, Kollective takes great pride in our role as a Cisco Select Developer Partner. This partnership enables Cisco enterprise customers to enhance their...

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Managing Employee-Generated Video Content

Managing Employee-Generated Video Content

No one knows a company better than its employees. They know the best benefits candidates should know about, which SOPs are the most up-to-date, and which coffee maker won’t ruin your morning. They also know how to use a smartphone and record...

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Common Video Content Management Mistakes

Common Video Content Management Mistakes

Enterprises are adopting video at a rapid pace. Video advertising and shoppable video are more accessible than ever, and internal applications like training and townhalls are also increasing. At the root of all the flashy features and trendy use...

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Debunking 6 dvLED video wall myths

Debunking 6 dvLED video wall myths

What's stopping you from upgrading to dvLED video walls? Read our debunking 6 dvLED video wall myths blog. The post Debunking 6 dvLED video wall myths appeared first on AVI-SPL Digital Enablement Services Provider.

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👻 s Among Us (How to Prevent Payroll Fraud)

👻 s Among Us (How to Prevent Payroll Fraud)

Payroll fraud is incredibly common. White collar crimes can be slippery because they aren’t always as obvious as someone swiping a stack of bills from the cash register. Some perpetrators likely don’t even think of themselves as thieves. They’re...

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Making QoE Actionable for Video Streaming

Making QoE Actionable for Video Streaming

Earning trust is at the core of Brightcove’s efforts to grow our leadership position in the streaming technology industry. That’s why we launched QoE Analytics, a suite of features focused specifically on Quality of Experience (QoE). There’s no...

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Meet The Team: Kaitlyn Kimmel

Meet The Team: Kaitlyn Kimmel

Kaitlyn’s background handling property tax issues and motor vehicle dealers has sharpened her customer service skills. She loves being able to help people find solutions and just generally make their day better. Kaitlyn stays extremely organized so...

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