Learn What You Love


InfoComm 2018 , North America’s leading audiovisual (AV) convention and exhibition, was held earlier this summer in Las Vegas, Nevada, and TeamPeople was there to take it all in.

The Place To Be For Pro-AV.

Despite daytime temperatures reaching a high of 101 degrees, AVIXA , the Audiovisual and Integrated Experience Association (formerly InfoComm International), reports a staggering 43,000 registrants. When factoring in 964 exhibitors spanning 550,000 square feet of exhibits, demo rooms, and special events space, AVIXA is proclaiming this the biggest InfoComm ever.

The event kicked off with a record-setting TIDE conference, drawing its largest crowd to date. Jason McGraw, Senior Vice President of Expositions for AVIXA, explained that the TIDE conference challenges AV professionals to “…. consider ways of applying human-centered design to AV solutions.” New programs such as Design Thinking for AV and Integrated Life Day were well received by the attendees and had participants collaborating in ways they’d never imagined.

Never Stop Learning.

In a sea of new technology and innovation, the true value of InfoComm is not just in its products, but in its passion for learning and education.  Inspired by AVIXA’s new motto, “Together, we can change the way people experience the world”, InfoComm attendees were digging in to learn what they love and empower the industry.

Among our TeamPeople representatives were technology managers, audiovisual technicians, integration technicians, design engineers and others, representing many of our clients as well as our corporate headquarters. Three TeamPeople employees became CTS -certified on their first attempt at the very challenging exam. Others attended classes and seminars ranging from audio, video and unified communications to emerging trends, live events and technology management. As expected, classes dealing with the AV/IT merger were at the top of everyone’s list.

The Future of AV Starts With A Packed Booth.

The exhibition itself is a collection of sights and sounds that would give the Vegas strip a run for its money. Arena-sized video walls could be seen everywhere you looked. Only a few short years ago there were a notable few, super-impressive, video wall manufacturers and almost everyone else struggling to compete for attention. Fast forward to the present and the challenge was to find a large format video display that didn’t impress its audience. Sony Corporation seemed to have won the attention battle this year with a stunning large format videowall that featured breathtaking content, detail, and color reproduction that had attendees shoulder-to-shoulder within the booth. Live audio continues to demand interest at the show with most manufacturers innovating in the direction of more compact, cost efficient designs. “Dante Spoken Here” signs were omnipresent throughout the exhibit hall as every manufacturer wanted it to be known that they, too, could deliver uncompressed, multi-channel, low-latency digital audio over a standard ethernet network.

Manufacturers are continuing to innovate in the direction of simpler and faster integration products that installers will love. Parts that are accessible and easy to swap, accessories that are interchangeable and snap in place, as well as product interoperability were all welcome advances for our industry. It’s difficult to pick a standout technology among so many innovators, but a few companies were displaying “holographic” images – seemingly floating in air – that demanded everyone’s attention. These large, 3D, multicolored, moving images seemed straight out of sci-fi and had dozens of attendees jockeying for the best position to video the strange, new, technology. Most attendees expect to see this technology make appearances in select settings in the coming year.

At TeamPeople, we believe in investing in our employees. Through training, certification, accreditation and exposure to emerging technologies and industry events, we ensure that our technicians, engineers, installers, and designers are consistently developing and evolving as technology professionals.

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4 Benefits to Centralizing Work Flow


US-based companies identify “an inadequate supply of qualified and skilled talent” as the second-biggest threat to their performance—second only to competitive pressure. The In-House Agency Forum recently reported that 67% of in-house agencies feel they are not adequately staffed to meet business demands.  Under these conditions, the search is on when it comes to finding great talent at the right time.

Every hiring manager is concerned with time-to-fill and research conducted by The Delivering High Insights Group (DHI) for 2017 shows that the amount of time a position remained opened reached an all-time high in April of 2017.  The hiring process, for many companies, is expensive, time-consuming, and interrupts the strategic focus of the brand. For these reasons, TeamPeople is working with some of the most well-known Fortune 500 corporations to implement managed services.

Partnering with a third-party agency, like TeamPeople, allows the company to centralize and streamline the ability to produce and deliver more content, more effectively, and at a lower cost.  TeamPeople’s managed services approach elevates the burden of recruiting, vetting and hiring by leveraging our proven process and fully-vetted database of 40,000+ professionals. Bottom line –  we enable creative and technical teams to optimize costs and focus on the strategic components of their mission, while we focus on ours—delivering great talent, in a low-risk environment. TeamPeople’s managed services adds additional benefits to workflow optimization.  With over a decade of industry experience, TeamPeople can offer assistance in workflow planning and resource utilization to optimize everyday functionality, saving both time and money.

The net result of TeamPeople’s managed services has impacted our clients to be able to garner a reduction of 25-35% in headcount while maximizing the amount of work produced through proper utilization of resources, centralizing workflow functions, data application and leveraging technology.  Overall, some of our clients have experienced over 30% savings in their programs as well as becoming fully charged-back units.

TeamPeople has successfully implemented Managed Services for departments specializing in:

  • In-house agency and creative services
  • Audio/visual production
  • Post-production services
  • Digital media operations
  • Broadcast operations
  • Partnering with digital asset management and media management

Key drivers and benchmarks of a managed services approach:

  1. Agility In the creative industry, needs change daily. Multi-city events occur regularly; technical project requirements evolve and there are certain times of the year where teams must be able to scale up and down to address moment-by-moment needs. If we had to identify the #1 advantage of our approach, this would be it. Our world-wide database of creative and technical talent allows us to quickly scale your team based on current project needs.
  2. Cost savings A managed services approach allows you to quantify your costs. By creating benchmarks and rate cards, there is transparency in the cost of each hire. This approach also drives better utilization of talent while our clients’ costs typically decrease by a third.
  3. Innovation We work with our clients to initiate seamless processes by driving efficiencies through new technology platforms and workflow solutions. With managed services, you’re free to pivot and remodel rather than being locked in to your existing workflow and procedures. A recent survey reports that while 90% of CFOs feel optimistic about growth through innovation, two thirds say that searching for skilled candidates stands in their way. We’re known for becoming a think tank for our clients and driving adaptation to emerging trends and systems.
  4. Compliance A managed services approach decreases risk on all fronts. Brand risk drops, because every team member is committed to brand compliance. Legal risk dissipates since TeamPeople handles worker compliance and supplier ethics and audits. Our HR department handles classifications and legal issues, lines of accountability, and compliance with local, state, and federal wage and labor laws. This has become a growing area of concern by many as a report by the Department of Professional Employees (DPE) sates that “On both the federal and state levels, fines [for misclassification of workers] can be as much as 100 percent of the employment tax due.”

Adopting a managed services model is known to be an efficient way to stay up to date on technology, have access to necessary skill-sets and address a range of issues related to cost, quality of work and risk. Our approach considers your brand, the people, technology and processes. Are you looking to scale your team? Does your technology infrastructure need a facelift? Reach out to me here.

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Simplifying the Video Production Process


Did you know that by 2019, video traffic will account for 80% of all global consumer Internet traffic? We are watching videos, every day, on every platform, and it’s not slowing down anytime soon.

Facebook, a brand known for its ever-changing, trend-based algorithms, is facilitating the growth of video on social and requiring companies and brands to get on board.  With Facebook Video posts increasing in the U.S. by 94% annually, they’ve amended their ad structure to compel business owners to leverage video in order to receive the impressions they desire. If you are a marketer looking to increase brand awareness on Facebook, you need to embrace video otherwise your content simply won’t receive the engagement it deserves.

Without a doubt, YouTube has helped to fuel this fire (a fire that they arguably started). YouTube reports a rise in mobile video consumption by 100% every year. According to Hubspot , with 400 hours of video content being uploaded every minute, the sheer amount of video content on YouTube is overwhelming, yet completely justified. People are searching and watching YouTube videos at a shocking rate of 1 billion collective hours per day.  Your customers don’t just want video- they expect it, and they are growing to rely on it. We are at the point where video is no longer a trend but a social normality and for companies and brands looking to connect with their audience, video marketing is no longer optional.

Unfortunately, video production is one of the most complex and intricate processes in all of inbound marketing. To get a good blog, just combine a talented writer who understands SEO with a graphic designer and you’ve got Ebooks and Whitepapers galore. But video? Video is a different game.

What goes into making a great video?

It starts in pre-production. Before you even begin storyboarding, you need to have a good understanding of the capabilities and tools available to you. Being aware of the budget, capabilities and limitations of your video production software, and any editing or graphics talent you have at your disposal is important. Not only to the successful creation of the video but to your efficiency, and ultimately, to your ROI. Finding the facilities, actors and designers also falls into the pre-production process. On top of all those details and moving parts, the most critical aspect of pre-production is crafting the message. No matter how advanced the technology is, the quality of the content and message is paramount to the success of the video. A great video elicits a response in its viewers and drives engagement.

Next up is production. Chances are this is where you may need some outside help. Hands down, skilled camera operators, professional lighting and sound equipment can vastly improve the quality of your video.  In many cases, videos with a higher production quality have a higher perceived value of the message. Consider your audience, buyer personas, or ideal viewers and use that to gauge the level of sophistication that your video needs. Be creative and use what you have available to you to express the message you so carefully crafted.

The final stage of the process is post-production. You’ve put a lot of great work into your video so far, but post-production is where the magic happens. Exciting transitions, graphics or animation can enhance any video and really make it come to life. It can also help to extend the reach of your video and promotes viewer engagement. What’s not magic, is how long it can take. Post-production is a time consuming and detailed-oriented process. It is important not to underestimate the length of time needed when building out your initial timeline. Having an experienced editor or post-production designer in your arsenal can prove to be extremely beneficial, especially when trying to make a deadline. Don’t know of anyone fit for the job? One phone call to TeamPeople , and we’ll help locate the right professional for the job, within your budget. An experienced editor can also correct or improve quality issues from the production stage such as lighting and sound. Subtitles are also a highly recommended enhancement that can be made since WordStream announced that 85% of the videos watched on Facebook are watched with the sound off.


Outsourcing the help you need.

Needless to say, video production can be a complicated process. For many marketing teams without a dedicated in-house video team, creating a video initiative requires a great deal of commitment. From having the necessary tools to the required training and skills- skills usually outside of the standard marketer’s wheelhouse of expertise, it’s easy to see why outsourcing is a common solution. Outsourcing the video production and/or the post-production work allows the marketing team to focus on the content creation and marketing of the final video, playing to their strengths. Not only can it save you time, it brings quality and professionalism to your message and brand.

In whichever way you choose to incorporate video into your marketing strategy, it’s well worth it. According to Insivia , 52% of marketing professionals worldwide name video as the type of content with the best ROI. Still not convinced? Marketers who use video grow revenue 49% faster than non-video users.

Looking to take advantage of the flexibility of outsourcing? We’re here for you! TeamPeople has an international database of 40,000+ freelancers specializing in digital media, technology and creative. We can bridge the gap between great marketing and great video so that you don’t have to get lost in the cumbersome process of producing video.

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Leveraging Blockchain Technologies for Gender Equality & Women’s Empowerment


TeamPeople was selected by The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) to build an experiential event to showcase “blockchain live test and simulation: solutions for women and girls in humanitarian settings” at their headquarters in New York City, based on a design created by UN Women. The objective of the design was to create a simulation lab that “stylistically simulates the reality experienced by women and girls in humanitarian contexts” and how blockchain can be used to aide them. The lab enabled guests to explore, in collaboration with private sector vendors, cutting edge technical solutions that hold potential for closing gender gaps in humanitarian actions.

UN Women framed the challenge this way:

We live in a world where crisis has become the new normal. New approaches to humanitarian actions are needed to meet growing needs and to assist those left furthest behind. To help further these humanitarian actions, technology is being leveraged to provide opportunities to address these crises. UN Women, with the support of “Innovation Norway,” has begun investigating blockchain technology to empower women and girls in humanitarian settings. UN Women has identified two potential use cases to enable transformative change for women and girls:

  • Send and receive digital assets directly
  • (Re-) Build Civil and economic Identity

TeamPeople & Atomic Design

UN Women developed the concept and the design for the event. Working with UN Women’s  design team, TeamPeople partnered with Atomic Design, a leading events and environment creator and builder for entertainment and brand communication, and found great solutions for executing UN Women’s design and to construct the environment for the event. UN Women’s design was to transform a floor typically reserved for conferences into a blockchain simulation lab. Atomic used its in house patented block technology to deliver over 35 blocks, printed with custom graphics, to simulate “blocks” in the welcome areas and throughout the exhibit, as per the design from UN Women. The blockchain lab itself was an area transformed into a maze designed to mimic the look of a refugee camp where the technologies would be put to work.












Project Management & Execution 

TeamPeople provided the following personnel for the project:

  • Ernie Crow – UN Relationship Manager
  • Jon Bednar, CTS – Project Manager and AV Supervisor (TeamPeople)
    • Project management
    • AV Design and Installation
    • Exhibit lighting Design and installation
    • On-Site set construction
  • 5 highly skilled engineers for set construction and strike
    • On-site set construction and strike
    • Set design assistance

Atomic provided two of their team members for set design and construction:

  • Alix Renoylds – Project Manager and On-site Supervisor (Atomic)
  • Taylor Jurell – Project Designer and On-site construction supervisor (Atomic)

The design of the Blockchain Simulation Lab was done by UN Women’s design team.

The team worked together flawlessly and in good collaboration with UN Women to achieve the goal of demonstrating cutting edge Blockchain technology solutions within a simulated refugee camp setting. The multi-day event was deemed a huge success by UN Women.

To learn more about the event, please see the UN Women press release .

To learn more about the work of UN Women, please visit them at https://www.unwomen.org .


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Closing the Imagination Gap


It’s hard to imagine what you don’t see, and what we aren’t seeing is women in tech production roles.  At least not as many, not to mention, the lack of diversity for both women and men. The annual Boxed In Study reveals that the employment of women as directors, writers, producers, executive producers, editors and DPs has essentially frozen, “with no meaningful progress over the last decade.” Women filled only 27% of those key roles at the broadcast networks in 2017. In an industry that by its very nature is progressive and innovative, keeping up with the latest in trend and technology, it falls short when it comes to empowering women in these roles.

What can we do to drive a paradigm shift towards supporting women in tech? We need to become a catalyst for change. That’s why conversations like the ones happening all over the world today on International Women’s Day are so important, not only to highlight individual success stories but to empower others to imagine the possibilities. While the proof isn’t in the numbers quite yet, the glimmer of hope is growing brighter. Luciana Cavalho Se, Head of Partnerships at the Virtual Reality agency, Rewind, says “Never before has equal opportunity been so high on the agenda. Never before have women been more ready to lead.”

There’s no better way to challenge the traditional stereotypes of what a (director, editor, photographer…) looks like than by showing the world- with real faces, stories, and insights. TeamPeople will be hosting a webinar, details coming soon, highlighting some of the most instrumental women in Cable and Broadcast and their unique journeys into the technical roles they hold and the challenges they’ve overcome. Email us here to be the first on our exclusive invite list.

It’s no secret, our company is powered by many creative and technical female leaders. In fact, one of the company’s principals, Susan Wittan, has a special place in her heart for empowering women in their technical careers. With her experience as an editor for the Sarajevo Olympics, the Reagan political campaign, ABC News – World News Tonight and Good Morning America, she’s experienced the world of news and broadcast from the inside out and has been trailblazing the industry from the very beginning. Here’s a peek of her in action back in the day:














Do you know a woman engineer, technician, director, editor or photographer looking to advance their career? Refer them to TeamPeople! We’re connecting top creative and technical talent to major broadcast networks, government agencies and Fortune 500’s across the globe.

We’re actively looking for ways to improve diversity in our teams across the country and support more women obtaining technical careers. We believe that by painting a picture of what is possible for women in tech, we start to inspire and motivate others to join us on this journey. We start to close the imagination gap for young women who are imagining their career path and looking for inspiration and examples of what is possible for their future. See our own women behind the camera in our recent Instagram.

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The Future of Media Leaders’ Summit Recap


2018 marked the second iteration of the Future of Media Leaders’ Summit hosted by Al Jazeera in Doha, Qatar. While there were product demonstrations by a few of the supporting vendors, the focus was clearly on the information shared through key note presentations and panel discussions. The ever-evolving theme of the summit revolved around cloud technology and artificial intelligence (AI). During panel discussions, three simultaneous panels were held, one focusing on technology, another on workflow, and the third one on content and distribution. Panels consisted of media and technology executives that candidly shared their views on the topic at hand.


On the first day of the summit, cloud technology and cyber security were at the center of the presentations. Avid’s recent partnership with Microsoft Azure, both of which have partnerships with Al Jazeera, is evidence of maximizing the cloud by utilizing cloud-based applications that will give content producers much more flexibility to create and edit material on the fly and in the field. In regard to infrastructure, the impression I got from the panelists was that a hybrid solution, consisting of on premises and cloud-based storage, was the mixture that the majority of major film and media industry titans were either already utilizing or had plans to implement in the near future.


Over the last few years, there have been multiple attacks on cloud-based storage, which was the primary focus of the cybersecurity talks. Most of the cloud-based attacks were a result of security tools not being properly used and the discussion moved to providing training and convincing non-technical users to take advantage of two-factor authentication and various other cybersecurity tools to ensure only authorized people had access to sensitive material stored on the cloud, but it seemed to be accepted universally, that the cloud was more secure than traditional storage systems, due to the fact that cloud providers had an army of cybersecurity specialists working on defending and developing tools, whereas, the media industry did not. Additionally, in the realm of cybersecurity, “Fake News” also played into the narrative. Keynote Speaker Haroon Meer, founder of Thinkist, demonstrated how his team used “Weapons of Mass Distraction” and was able to easily manipulate trending news feeds on major news websites such as The New York Times and The Wall Street Journal. In the end, the panelists didn’t have many recommendations on how to combat “Fake News” beyond making sure their organizations continued to deliver fast and accurate news to their viewers.


Day 2 of the summit shifted focus to Artificial Intelligence or AI. Over the last 2 days, no topic created more buzz in the summit, than AI did. From concerns of machines taking over the world, to journalists potentially being out of jobs, everyone agreed that AI can be useful to augment the capabilities of the media and should be sought after to implement in the media industry. One panel focused on the creation of the position “Chief Algorithm Officer” to determine how AI should be used in an organization to meet its goals, which the panel all seemed to agree on. My favorite quote from the AI discussion came from Dr. Yaser Bishr, the Executive Director of Digital for Al Jazeera, saying “AI is not the industrial revolution… The speed of evolution we are experiencing with AI far exceeds anything that we have [seen] before”. He went on to say that any machine that can produce knowledge that has not previously existed in a matter of hours, is dangerous to humankind.


Lastly, the afternoon panels combined cloud technology and AI to demonstrate what the newsroom of the future would look like. There was much disagreement on what it would look like exactly, but everyone agreed that cloud technology and AI would help media organizations greatly. I am personally excited to see what’s next in the coming years and to be working in an industry where both cloud technology and AI are going to have a huge impact.


Did you attend The Future of Media Leaders Summit? What were your biggest take-aways? We’re heading to Avid Connect and NAB in April and InfoComm in June! If you’ll be there, let’s connect!


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