CMMA Blog
Health and Wellness Marketing Takes a Feminine Turn (Finally)
Creating content brand-side allows leaders and producers-at-heart an opportunity to have an impact on health outcomes and perceptions of health topics in our culture. Since the pandemic, brands have been unapologetic to rally for their target...
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From Set to Signal: Real Tech Trends Changing Media Workflows
Now that the dust has settled from NAB 2025, I've had some time to reflect further, chat with colleagues, and cut through the marketing hype. My thoughts are a mix of anticipation, excitement, and caution for our industry's path forward. Here are...
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What It Means to Be a Creator in the Age of AI & Immersive Media: Reflections from CES
As we power into another year, I wanted to take a moment to reflect on the recent CES gathering in Vegas and some thoughts on the state of our industry – media production. TeamPeople returned to fabulous Las Vegas to attend our first CES show since...
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Content Creation with Purpose: The Shift to Sustainable Production
Creatives. Producers. Production Managers. Heads of Post. It's time to change the conversation. I recently did the BAFTA albert Sustainability Champion Programme where I was shocked to find out that 1 day of screen production equates to over a full...
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How Pre-Production Shapes Everything: From Your Selfie to Olympic Games
Is there ever such a thing as too much pre-production? In an industry where the only constant is change, we have all had to learn how to have a plan A, B & C ready to go. In my experience the secret to success is thorough pre-production and...
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Inside Broadcast AV: AI, Ecosystems, and Enterprise Broadcast
There have been a few common themes emerging in the AV/Broadcast/Media world over the past year; AI, Partners/Ecosystems, and Enterprise Broadcast are three of these. While these items have been on my mind, a few recent trips this year have renewed...
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Pre-Production Essentials: Planning for Olympic Greatness
I was lucky enough to be onsite during the Olympic Games supporting a TOP Sponsor with content capture and creation. What an amazing opportunity to be presented with, but it also wasn’t without its challenges. So, let’s dive in! Paris 2024 set the...
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Campaign Live: The Business of Creativity
During the opening keynote of Campaign Live 2024, hosted in London earlier this month, Publicis CEO, Arthur Sadoun set the tone for the next day and a half… “Creativity has to be in everything we do”. On one hand this is a really obvious statement,...
read moreSenior Producer, Events: Jacksonville Florida
The Senior Producer will strategically plan, design, and execute meetings in collaboration with Mayo Clinic stakeholders, ensuring events meet objectives through effective resource management and technical proficiency. Ideal candidates are seasoned...
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InfoComm 2024: A Glimpse into the Future of Communication Technology
Last month, Las Vegas played host to InfoComm 2024, an exhilarating convergence of innovation in audiovisual communication technology. Spanning several expansive convention halls, this year's InfoComm welcomed 30,271 attendees and exhibitors from...
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Cloud Driven with an AI Shine: NAB 2024 looks Forward & Inward
Another year at a showcase of the best in broadcast. At least that's what I like to call it. NAB 2024 was held at the Las Vegas Convention Center in Las Vegas, Nevada, this year with a show attendance of approximately 61,000 professionals...
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4 Benefits to Centralizing Work Flow
US-based companies identify “an inadequate supply of qualified and skilled talent” as the second-biggest threat to their performance—second only to competitive pressure. The In-House Agency Forum recently reported that 67% of in-house agencies feel...
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Staffing the Gaming Industry
Gaming is a complex ecosystem of creators and technology. Together, it's shifting the passive way we formerly consumed entertainment towards interactivity and immersive realities. The gaming industry's current value is $43 billion, which is more...
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Relax, Refill, Refresh that browser: Recalibrate your Virtual Presence
Spring is here and that means your calendar is about to be booked solid with networking events, meetings, and to-do items. You've got a lot on your plate, so I've compiled a short list of the state of the hybrid and virtual event space. Everything...
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Boost hybrid meeting experiences with interoperable Cisco solutions
Discover how Cisco is using RoomOS and AI-powered video bars to enhance hybrid meeting equity, interoperability, and user experiences. The post Boost hybrid meeting experiences with interoperable Cisco solutions appeared first on AVI-SPL Digital...
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Here’s What to Think About if You’re Expanding Your Business (And Therefore, Your Payroll)
If you’re planning to expand your business, one of your top priorities should be making sure you’re in position to classify and pay employees and independent contractors properly. This is especially important if you’re looking to hire people in any...
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Workforce Trends To Watch
Share 0 Tweet 0 Share 0Shares Still reeling from the effects of the Great Resignation, the workforce landscape has yet to settle. Compounded by an uncertain economic outlook and louder calls for a more positive employee experience, smart...
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Overcoming the Obstacles of AVOD
It’s no secret that Ad Supported Video on Demand (AVOD) is on the rise. Even with the current momentum, many providers are quickly realizing the challenges that exist in this monetization model. Whether pivoting from a subscription model or getting...
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Hall of Shame: 10 Terrible Workplaces (Plus How Not to Suck)
We talk a lot about what to do when you’re running a business–things like accurate worker classification, paying employees properly, and generally just doing right by your workers. What we don’t always address is what not to do. 10 terrible...
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Unleashing the power of LED Displays: transform your business with the perfect solution
Explore how Absen LED displays deliver versatility and dynamic capabilities to deliver your messages in vivid, memorable detail. The post Unleashing the power of LED Displays: transform your business with the perfect solution appeared first on...
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Interactive Video Throughout the Customer Lifecycle
Over the past several years, we’ve witnessed the transformative effect that interactive video has had throughout the e-commerce customer lifecycle. While online shopping has been around for decades, the shopper’s desire to have a holistic,...
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Can AI Edit Videos?: AI’s Role in Post Production
Curious about the capabilities of AI in video editing? Explore the potential of artificial intelligence in transforming the editing process.
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Stretch your esports video wall investment beyond gaming
Leverage an esports video wall investment beyond gaming to get your budget approved. Get more use from your studio and control room. Support athletics and career readiness. The post Stretch your esports video wall investment beyond gaming appeared...
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🚩Looking to Engage a Payroll Partner? 3 Red Flags to Watch Out For 🚩
Employers are busy working out their policies around labor laws and fair pay as the economy changes. In turn, worker classification challenges and employer missteps seem to be finding their way to the headlines more often. As we know, wherever...
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SageNet Celebrates 25 Years of Innovation
TULSA, Okla. – July 13, 2023 – SageNet, a leading managed network, digital experience, and security services provider, is celebrating its 25th anniversary this summer. A quarter-century after its founding in Tulsa in 1998, the company is...
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How to Repurpose Video Content
Modern marketers have their work cut out for them when it comes to hitting their goals. Whether they’re focused on demand generation, brand awareness, or other core marketing responsibilities, marketers are contending with a crowded, noisy digital...
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What to know about choosing an LED video wall
Join us in the Collaboration Space with Christie Digital Systems' Marc Lemieux to explore the technological evolution of LED video walls. The post What to know about choosing an LED video wall appeared first on AVI-SPL Digital Enablement Services...
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Three “Cheap” Things That Are Too Expensive (With Gifs)
I love a good deal as much as any other Goodr-clad, middle-aged mom out there, but there are some cheap things I just won’t fork over any amount of money for. They just end up being too expensive. Three “Cheap” Things That End up Being Too...
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How to meet hybrid workplace expectations
Explore how to avoid the bowling alley effect and other ways technology delivers a better user experience for on-site and remote teams. The post How to meet hybrid workplace expectations appeared first on AVI-SPL Digital Enablement Services...
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Here’s What Employers Are Responsible For During Record-Breaking Heat
Early this week, a lightning storm caused a power outage in our area just as we were getting ready to eat dinner. We lit the candles, made a game of it with the kids, and tried to keep our refrigerator closed as much as possible. We endured a...
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Do remote or on-site employees enjoy a better hybrid work experience?
Explore how to avoid the bowling alley effect and other ways technology delivers a better user experience for on-site and remote teams. The post Do remote or on-site employees enjoy a better hybrid work experience? appeared first on AVI-SPL Digital...
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