CMMA Blog
A/B Testing Video Landing Pages
Video landing pages are the best of both worlds. Landing pages offer streamlined layouts designed to highlight the call to action (CTA), while video offers better engagement and content consumption data. Together, they create a highly efficient...
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Waiting For Your Big Break? 3 Ways to be in Position For it.
Jennifer Garner thought she was going to be a stage actor and only took her first TV role because she was flat broke. She also slept on a futon in some woman’s kitchen for 9 months while she was waiting (and working her tail off!) to hit her...
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Is Your Talent Pool Pre-Vetted?
Share 0 Tweet 0 Share 0Shares Listen as Missy Peare, Recruiting Manager at Maslow Media Group, discusses why pre-vetting candidates is so important and how it enables recruiters to provide quality candidates to their clients — saving them time and...
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Monetizing Your Media through a Video Ad Marketplace
The opportunity to monetize with an AVOD model has never been greater. In 2022 alone, the growth of AVOD viewers was higher than subscription OTT and free premium video streaming combined (Insider Intelligence). Furthermore, traditional pay TV is...
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If You Have Anyone on Payroll, You Cannot Afford to Ignore This
Anytime you’re dealing with payroll, there is risk involved. Workers understandably care a lot about it because their livelihoods are involved and the government cares because they have rules and regulations in place both to get the taxes they are...
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Engaging Audiences with Metadata-Driven Interactive Video
For years, the primary goal of publishers and platforms has been viewer acquisition. But with today’s viewers becoming overwhelmed with options, engagement has taken center stage in the battle for more viewers, more loyal viewers, and increased...
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Choose tools that deliver human-centric experiences in hybrid meeting spaces
Equip hybrid meeting spaces with interoperable collaboration technology that makes interactions feel like everyone is in the same room. The post Choose tools that deliver human-centric experiences in hybrid meeting spaces appeared first on AVI-SPL...
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From digital signage to hybrid meetings – why power conditioning is essential for all AV applications
From digital signage to hybrid meetings - find out why power conditioning is essential for all AV applications. The post From digital signage to hybrid meetings – why power conditioning is essential for all AV applications appeared first on AVI-SPL...
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Is Your Workplace Evolving? Get Back to Basics.
In the movie Miracle, Coach Herb Brooks transforms a ragtag group of individuals from rival schools into the unlikely winners of an Olympic gold medal. During tryouts, many of the United States’ top hockey players made a show of their fancy...
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Is Your Workplace Evolving? Get Back to Basics.
In the movie Miracle, Coach Herb Brooks transforms a ragtag group of individuals from rival schools into the unlikely winners of an Olympic gold medal. During tryouts, many of the United States’ top hockey players made a show of their fancy...
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Why Every B2B Video Strategy Needs First-Party Data
The last few years have tested the agility and adaptation of every marketing team. Physical events went digital. Digital events had to get interesting. Video marketing became more important than ever, and teams had to think about how the sales...
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The Benefits of Outsourcing Human Resources Operations
Share 0 Tweet 0 Share 0Shares Outsourcing HR operations to an external vendor means contracting out time-consuming tasks that weigh down your internal staff — from recruitment and onboarding to employee relations and vendor management. Yet many...
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How to Build Interactive Live Streams Correctly
While interactive content and shoppable videos are nothing new, the demand for live commerce and live interactivity videos continues to grow. Not only are viewers showing higher engagement rates, brands and retailers are recognizing their potential...
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Is Hiring a Contingent Workforce Right for Your Business?
Share 0 Tweet 0 Share 0Shares Hiring contingent workers provides employers a level of flexibility often not achievable when hiring direct full-time employees — and that flexibility benefits both parties. About one quarter of the US workforce...
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Live Action vs. Animation: What’s the Right Corporate Video Approach for You?
Discover the differences between animation and live action video for various kinds of corporate content and figure out the best ways to integrate these video types into your strategy.
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How to Build Interactive Live Streams Correctly
While interactive content and shoppable videos are nothing new, the demand for live commerce and live interactivity videos continues to grow. Not only are viewers showing higher engagement rates, brands and retailers are recognizing their potential...
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Artificial Intelligence: The Month’s Top Headlines
There’s more to the AI conversation than the alarmist “It’s coming for your jobs” headlines. Fair warning: I did include one of those here, but there’s so much more to the story. Read on for a little intro for everything from the basics (i.e. what...
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Staffing Up: Hiring a Part Time or Temporary Employee — What’s an Employer To Do?
Share 0 Tweet 0 Share 0Shares Vinnie Pasquale, Vice President of Sales for Maslow Media Group, discusses the many benefits of hiring part-time or temporary employees — from cost savings and scalability to hiring efficiency and flexibility. Bring...
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AVI-SPL celebrates SAMA 2023 C-Suite Support and Engagement Award
AVI-SPL celebrates 2023 SAMA C-Suite Support and Engagement Award. The post AVI-SPL celebrates SAMA 2023 C-Suite Support and Engagement Award appeared first on AVI-SPL Digital Enablement Services Provider.
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Growing OTT Ad Revenue Without Losing User Engagement
Today, we are witnessing the equivalent of cable “cord cutting” when it comes to users forgoing purely subscription-based streaming in exchange for AVOD (Advertising-based Video on Demand). More and more users are increasingly choosing to watch ads...
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5 resources to strengthen the human experience of hybrid work
Addressing hybrid workforce needs and challenges? Here are five resources to help you strengthen the human experience of hybrid work. The post 5 resources to strengthen the human experience of hybrid work appeared first on AVI-SPL Digital...
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Do You Think it Might be Time to Hire an Employer of Record (EOR)?
Staying on top of compliance concerns can be tedious and time-consuming. Plus, with possible fines, legal fees, and damage to a company’s reputation on the line, the stakes are high. Many companies find that having an in-house team dedicated to...
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DigitalGlue Selected as Key Partner for Major US Sports League’s Advanced 3G-SDI 576×576 Router Installation
May 19, 2023 — DigitalGlue, a leading systems integration firm, has been selected as the System Integrator, on-site Project Manager, and Installer for a comprehensive 3G-SDI 576×576 Router installation for a Major US Sports League, partnering with...
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Connect with Kollective at Cisco Live 2023
Connect with Kollective at Cisco Live 2023 As pioneers of network and collaboration solutions, Kollective takes great pride in our role as a Cisco Select Developer Partner. This partnership enables Cisco enterprise customers to enhance their...
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Managing Employee-Generated Video Content
No one knows a company better than its employees. They know the best benefits candidates should know about, which SOPs are the most up-to-date, and which coffee maker won’t ruin your morning. They also know how to use a smartphone and record...
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AVI-SPL celebrates TrustRadius Top Rated Awards in 8 categories!
AVI-SPL celebrates TrustRadius Top Rated Awards in 8 categories! We appreciate all of of our customers and those who took the time to write reviews. The post AVI-SPL celebrates TrustRadius Top Rated Awards in 8 categories! appeared first on AVI-SPL...
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Fight For Your Work/Life Balance: Your Work Will be Better For it
Hustle culture is losing its appeal with younger generations. But while they value the idea of having a work/life balance, they’re bad at it. Still, having a robust non-office life might counterintuitively benefit your work one. According to Mental...
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Interactive Video Ads: An Innovative Approach to Digital Marketing
Find out how the latest interactive video techniques can deliver greater engagement with your audience and help you make sales.
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Common Video Content Management Mistakes
Enterprises are adopting video at a rapid pace. Video advertising and shoppable video are more accessible than ever, and internal applications like training and townhalls are also increasing. At the root of all the flashy features and trendy use...
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The DOL Has Its 👀on YOU: Let’s Talk About Audit Prevention
If you employ any number of independent contractors, the Department of Labor (DOL) has an interest in your business. Yes, yours. You should take it as seriously as they do. Hiring such workers is attractive to companies looking for outside creative...
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SageNet Appoints IV Dickson Chief Innovation Officer (CIVO)
TULSA, Okla. – May 4, 2023 – SageNet, a Tulsa-based managed network, digital experience, and security services provider, has appointed industry veteran IV Dickson as its new Chief Innovation Officer (CIVO). Dickson previously served as SageNet’s VP...
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The Benefits and Challenges of Hiring Contingent Workers
Share 0 Tweet 0 Share 0Shares The Contingent Workforce: Insights and Information Organizations often refer to contingent workers by different titles: independent contractors (ICs), contract workers, consultants, temps, remote employees,...
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