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CMMA Blog

The New OTT Imperative: How To Stay One Step Ahead

The New OTT Imperative: How To Stay One Step Ahead

THE CORD IS ALREADY CUT Paddy Buckley, Head of Video Products and Strategy at Stuff NZ, wanted to move quickly to create a new type of video destination. His organization’s goal was to go beyond the traditional news publisher model and audience...

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Towards Efficient Multi-Codec Streaming

Towards Efficient Multi-Codec Streaming

During the last decade, the majority of video streams sent over the Internet were encoded using the ITU-T H.264 / MPEG-4 AVC video codec. Developed in the early 2000s, this codec has become broadly supported on a variety of devices and computing...

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Sports Streaming is On the Rise. Here's Why.

Sports Streaming is On the Rise. Here's Why.

Traditional televised sports are facing some pretty tough times. Of course, we’ve all seen the empty ballparks and stadiums that have symbolized the challenges of the past year. It gets worse when you look at the changing habits of viewers, with...

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Creating Your First Delivery Rule

Creating Your First Delivery Rule

Introduction In 2017 Brightcove launched Dynamic Delivery and began generating our manifests and video "just in time" at the point a player requests them, allowing us to repackage content to multiple different formats and support the widest range...

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How to Monetize a Global Audience

How to Monetize a Global Audience

Launching a global over-the-top (OTT) streaming service can be daunting. There’s so much to consider: content rights, languages, currencies, payment gateways, and more. Brightcove recently sat down with a panel of experts to uncover the things you...

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How to Create Engaging Virtual Experiences

How to Create Engaging Virtual Experiences

Consider these two indisputable facts: #1, video is here to stay, and #2, we are more distracted than ever. So, as the world turns to video for more and more virtual experiences, it’s a constant challenge to keep audiences engaged and focused on...

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The Future of Ecommerce and Retail Livestreaming

The Future of Ecommerce and Retail Livestreaming

It’s been a challenging year for retailers, and one in which the acceleration of digital initiatives has never been quicker. One of the strongest things that has come out of 2020 is the adaptability of the retail sector and their ability to pivot...

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HOW TO KEEP SPORTS FANS CONNECTED WITH VIDEO

HOW TO KEEP SPORTS FANS CONNECTED WITH VIDEO

Waving giant foam fingers and eating overpriced hotdogs will always be the ultimate way to enjoy a live sports event. But as the past year or so has shown us, video has become an essential part of the fan experience, and teams and organizations are...

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The Evolution of Low-Latency Video Streaming

The Evolution of Low-Latency Video Streaming

In the past few years, the video streaming industry has seen immense interest in low-latency streaming protocols. The majority of interest is on delivering videos with a sub-five-second delay, making them comparable with delays in live broadcast TV...

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Taking a Look at Videos That Convert, Episode 1

Taking a Look at Videos That Convert, Episode 1

What makes a video work? Why does one work and the other doesn't? How do you get people to click, and how do you get your videos to make money? I recently launched a three-part video series to explore those questions – it’s called Videos That...

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Taking a Look at Videos That Convert, Episode 2

Taking a Look at Videos That Convert, Episode 2

In the first episode of my three-part series, Videos That Convert, we talked about the things video is especially good at – when to use it and when not to. You can watch it here. Episode two, Put Them Where They Work, is all about distributing your...

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Meet the Brightcove Marketplace™

Meet the Brightcove Marketplace™

Video is the most engaging medium to deliver your message to any audience because it is so effective at telling a story, delivering information, making an emotional impact – and it has never been more accessible than it is today. But how you...

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Get Interactive: HapYak Joins the Brightcove Family

Get Interactive: HapYak Joins the Brightcove Family

On its own, video is already an engaging and compelling medium to tell stories, communicate information, and connect with an audience. In recent years, advances in interactive technology, personalization, and embedded calls to action have only...

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