CMMA Blog
The New OTT Imperative: How To Stay One Step Ahead
THE CORD IS ALREADY CUT Paddy Buckley, Head of Video Products and Strategy at Stuff NZ, wanted to move quickly to create a new type of video destination. His organization’s goal was to go beyond the traditional news publisher model and audience...
read moreLive Linear Cloud Playout: How It's Changing The Game
While almost everyone you know subscribes to some kind of streaming service these days (the average person subscribes to 4-6 apps), there’s something to be said for just sinking into the couch, turning on the TV, and enjoying what’s on. This...
read moreTowards Efficient Multi-Codec Streaming
During the last decade, the majority of video streams sent over the Internet were encoded using the ITU-T H.264 / MPEG-4 AVC video codec. Developed in the early 2000s, this codec has become broadly supported on a variety of devices and computing...
read moreHow the Chamber Music Society’s Video Streaming Strategy has Paid Off
As Director of Digital Content for the Chamber Music Society at Lincoln Center, Trent Casey produces just about everything, from livestream broadcasts to a radio series with listeners from around the world. Long before any of that, Casey was an...
read moreConnected to the Community: Using Video for External Government Communications
Recent disruptions in our community have reminded us how important external government communications are for building unity and keeping constituencies informed. At home and across the globe, communities have experienced challenges that require...
read moreInstall meeting room solutions quickly and make them easy to support
Watch the podcast to discover a solution to install meeting room solutions quickly and make them easy to support with Shure, Crestron, and Microsoft. The post Install meeting room solutions quickly and make them easy to support appeared first on...
read moreHow the Chamber Music Society’s Video Streaming Strategy has Paid Off
As Director of Digital Content for the Chamber Music Society at Lincoln Center, Trent Casey produces just about everything, from livestream broadcasts to a radio series with listeners from around the world. Long before any of that, Casey was an...
read moreSports Streaming is On the Rise. Here's Why.
Traditional televised sports are facing some pretty tough times. Of course, we’ve all seen the empty ballparks and stadiums that have symbolized the challenges of the past year. It gets worse when you look at the changing habits of viewers, with...
read moreHybrid Events, Content Bursts & New "Smart Stage" Technology: A Conversation with Hartmann Studios' Candice Boaz
Earlier this week, I had the chance to catch up with Candice Boaz at Hartmann Studios, one of Brightcove’s event production partners. I wanted to get Candice’s take on how virtual events will continue to evolve, and learn how the Hartmann Studios...
read moreFrom Chaos to Continuity: A New Way to Buy Virtual Event Technology in 2021
A few years back a good friend of mine made a comment that stuck with me, something along the lines of “Where there is chaos, there is money to be made.” Granted, we were having fun with the idea of creating the perfect distraction for stealing a...
read morePlanning a Virtual or Hybrid Event? Here are 5 Things You Should Know
I recently had the pleasure of participating in an event that was very much a sign of the interesting times we’re living in. Sponsored by CXOSync, moderated by Somi Arian, and featuring Wired Executive Editor Jeremy White in addition to yours...
read moreThe Voice Must Be Heard: How the Met Opera is Embracing the Power of Video
There's a special connection between performers and their audience, an almost electric energy that flows between them. An audience’s enthusiasm pushes performers to new heights, which only intensifies the audience’s reaction. So what happens when...
read moreHow the San Francisco Opera is Keeping Donors and Patrons Engaged with Video
Doug Mitchell has been working at the San Francisco Opera for nearly two decades. As the Opera’s Master Audio & Video Engineer, he’s encountered some interesting challenges during his tenure, but nothing like what he overcame in 2020. “It was a...
read moreIt’s More Than Just Security – It’s About Brand Integrity and Your Customer Commitments
Security is a bit like your basic utilities like electricity, heat, and water: you don’t think about them much and maybe even take them for granted… until they’re gone. Then you suddenly realize how critically important they are, in fact, piracy...
read moreHow TVNZ Launched Open Measurement Support and Boosted Ad Viewability Reporting
Verification is vital for brands to establish the true return on investment from advertising campaigns. Traditionally, ad viewability is tracked using technology limited to desktop environments, offering limited access to measurement data on other...
read moreThe New Era Playbook: How Video Is Keeping Sports Fans and Teams Connected
As the pandemic brought a sudden and dramatic change to the sports world last spring, one thing that remained was the loyalty of fans who still craved the action and connection to their favorite teams and players. Video broadened its role in...
read moreCreating Your First Delivery Rule
Introduction In 2017 Brightcove launched Dynamic Delivery and began generating our manifests and video "just in time" at the point a player requests them, allowing us to repackage content to multiple different formats and support the widest range...
read moreStanding Up for Fans: Simplifying Large Scale Concert Ticketing and Livestreaming
Just last month, Ricardo Arjona’s “Hecho a la Antigua” show became the most watched livestream concert in the history of Latin America. More than 150,000 fans across 80 countries purchased tickets for this virtual concert, setting a new record for...
read moreHow to Monetize a Global Audience
Launching a global over-the-top (OTT) streaming service can be daunting. There’s so much to consider: content rights, languages, currencies, payment gateways, and more. Brightcove recently sat down with a panel of experts to uncover the things you...
read moreClosing the Gap: Introducing Video Delivery into China
It is common knowledge that broad access to the e-commerce market is a key component of a comprehensive e-commerce strategy. To support our customers in reaching their key audience, Brightcove is excited to introduce the ability to deliver video...
read moreVideo in the Enterprise: Debunking 3 Myths of a ‘New Normal’
As someone who was in the video technology space a few years before the world went on lockdown, I feel like I understand it pretty well. For example, I know basic stuff like the difference between a meeting solution and a streaming platform. I also...
read moreHow to Create Engaging Virtual Experiences
Consider these two indisputable facts: #1, video is here to stay, and #2, we are more distracted than ever. So, as the world turns to video for more and more virtual experiences, it’s a constant challenge to keep audiences engaged and focused on...
read moreThe Future of Ecommerce and Retail Livestreaming
It’s been a challenging year for retailers, and one in which the acceleration of digital initiatives has never been quicker. One of the strongest things that has come out of 2020 is the adaptability of the retail sector and their ability to pivot...
read moreFrom the Stage to Your Screen: How Video is Transforming Performing Arts
Forced by necessity and driven by creativity, performing arts organizations today are embracing a hybrid model and finding innovative ways to use video to engage existing audiences and make new ones in every corner of the globe. This transformation...
read moreHOW TO KEEP SPORTS FANS CONNECTED WITH VIDEO
Waving giant foam fingers and eating overpriced hotdogs will always be the ultimate way to enjoy a live sports event. But as the past year or so has shown us, video has become an essential part of the fan experience, and teams and organizations are...
read moreThe Evolution of Low-Latency Video Streaming
In the past few years, the video streaming industry has seen immense interest in low-latency streaming protocols. The majority of interest is on delivering videos with a sub-five-second delay, making them comparable with delays in live broadcast TV...
read moreTaking a Look at Videos That Convert, Episode 1
What makes a video work? Why does one work and the other doesn't? How do you get people to click, and how do you get your videos to make money? I recently launched a three-part video series to explore those questions – it’s called Videos That...
read moreThere Are So Many Reasons to Attend PLAY 2021 – Here Are the Top 5
Whatever your industry or role, PLAY 2021 will teach you how to do all this and much more. Free and fully virtual, it will happen October 5-6 from 10:00 AM - 2:00 PM in three time zones (KST, GMT, and EDT). With over 24 hours of content, 25+...
read moreTaking a Look at Videos That Convert, Episode 2
In the first episode of my three-part series, Videos That Convert, we talked about the things video is especially good at – when to use it and when not to. You can watch it here. Episode two, Put Them Where They Work, is all about distributing your...
read moreMeet the Brightcove Marketplace™
Video is the most engaging medium to deliver your message to any audience because it is so effective at telling a story, delivering information, making an emotional impact – and it has never been more accessible than it is today. But how you...
read moreGet Interactive: HapYak Joins the Brightcove Family
On its own, video is already an engaging and compelling medium to tell stories, communicate information, and connect with an audience. In recent years, advances in interactive technology, personalization, and embedded calls to action have only...
read moreVanessa Van Edwards on Non-Verbal Communication, Deeper Conversations, and What Will Shock the People of the Future
Vanessa Van Edwards is the national bestselling author of Captivate: The Science of Succeeding with People, which has been translated into 16 languages. As founder of Science of People, Vanessa’s YouTube videos have been seen by over 36 million...
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