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CMMA Blog

Campaign Live: The Business of Creativity

Campaign Live: The Business of Creativity

During the opening keynote of Campaign Live 2024, hosted in London earlier this month, Publicis CEO, Arthur Sadoun set the tone for the next day and a half… “Creativity has to be in everything we do”. On one hand this is a really obvious statement,...

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Senior Producer, Events: Jacksonville Florida

The Senior Producer will strategically plan, design, and execute meetings in collaboration with Mayo Clinic stakeholders, ensuring events meet objectives through effective resource management and technical proficiency. Ideal candidates are seasoned...

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4 Benefits to Centralizing Work Flow

4 Benefits to Centralizing Work Flow

US-based companies identify “an inadequate supply of qualified and skilled talent” as the second-biggest threat to their performance—second only to competitive pressure. The In-House Agency Forum recently reported that 67% of in-house agencies feel...

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Staffing the Gaming Industry

Staffing the Gaming Industry

Gaming is a complex ecosystem of creators and technology. Together, it's shifting the passive way we formerly consumed entertainment towards interactivity and immersive realities. The gaming industry's current value is $43 billion, which is more...

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https://cdnapisec.kaltu1_ra.com/p/3047232/embedPlaykitJs/uiconf_id/46608013 The post test appeared first on Kaltura.

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Workforce Trends To Watch

Workforce Trends To Watch

Share 0 Tweet 0 Share 0Shares Still reeling from the effects of the Great Resignation, the workforce landscape has yet to settle. Compounded by an uncertain economic outlook and louder calls for a more positive employee experience, smart...

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Overcoming the Obstacles of AVOD

Overcoming the Obstacles of AVOD

It’s no secret that Ad Supported Video on Demand (AVOD) is on the rise. Even with the current momentum, many providers are quickly realizing the challenges that exist in this monetization model. Whether pivoting from a subscription model or getting...

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Interactive Video Throughout the Customer Lifecycle

Interactive Video Throughout the Customer Lifecycle

Over the past several years, we’ve witnessed the transformative effect that interactive video has had throughout the e-commerce customer lifecycle. While online shopping has been around for decades, the shopper’s desire to have a holistic,...

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SageNet Celebrates 25 Years of Innovation

SageNet Celebrates 25 Years of Innovation

TULSA, Okla. – July 13, 2023 – SageNet, a leading managed network, digital experience, and security services provider, is celebrating its 25th anniversary this summer. A quarter-century after its founding in Tulsa in 1998, the company is...

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How to Repurpose Video Content

How to Repurpose Video Content

Modern marketers have their work cut out for them when it comes to hitting their goals. Whether they’re focused on demand generation, brand awareness, or other core marketing responsibilities, marketers are contending with a crowded, noisy digital...

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What to know about choosing an LED video wall

What to know about choosing an LED video wall

Join us in the Collaboration Space with Christie Digital Systems' Marc Lemieux to explore the technological evolution of LED video walls. The post What to know about choosing an LED video wall appeared first on AVI-SPL Digital Enablement Services...

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How to meet hybrid workplace expectations

How to meet hybrid workplace expectations

Explore how to avoid the bowling alley effect and other ways technology delivers a better user experience for on-site and remote teams. The post How to meet hybrid workplace expectations appeared first on AVI-SPL Digital Enablement Services...

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The three I’s of InfoComm 2023

The three I’s of InfoComm 2023

Meeting equity, user experience, and DEI were top InfoComm 2023 themes. Discover what tech was presented to fulfill each theme in our recap. The post The three I’s of InfoComm 2023 appeared first on AVI-SPL Digital Enablement Services Provider.

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A/B Testing Video Landing Pages

A/B Testing Video Landing Pages

Video landing pages are the best of both worlds. Landing pages offer streamlined layouts designed to highlight the call to action (CTA), while video offers better engagement and content consumption data. Together, they create a highly efficient...

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Is Your Talent Pool Pre-Vetted?

Is Your Talent Pool Pre-Vetted?

Share 0 Tweet 0 Share 0Shares Listen as Missy Peare, Recruiting Manager at Maslow Media Group, discusses why pre-vetting candidates is so important and how it enables recruiters to provide quality candidates to their clients — saving them time and...

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Monetizing Your Media through a Video Ad Marketplace

Monetizing Your Media through a Video Ad Marketplace

The opportunity to monetize with an AVOD model has never been greater. In 2022 alone, the growth of AVOD viewers was higher than subscription OTT and free premium video streaming combined (Insider Intelligence). Furthermore, traditional pay TV is...

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