Did you know … … that 95% of Best-in-Class marketers are using video as part of their content marketing programs? … that companies using video require 37% fewer visitors to achieve the same results as companies not using video? … that video users spend 19% less per marketing-generated lead? Those are just a few of
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How can video impact sales before a potential customer even talks to a sales rep? That was the question we answered in our most recent live webinar, featuring guest presenter Maribeth Ross, Chief Content Officer, Marketing Effectiveness and Strategy of The Aberdeen Group. In “The Impact of Video on the Hidden Sales Cycle,” Maribeth explored
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Town halls and employee training? According to a recent survey by Wainhouse Research, these tried-and-true applications for live online video are quite popular. And these days, hyper-connected businesses are taking one-to-many video further. Much further. Read the full report here. In a survey of more than 1,000 executives, Wainhouse discovered that “employee training” and “executive
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When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words. Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more
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Whether you use video for employee training, town hall meetings or HR updates, technology is transforming how executives get the word out to their remote workforce. In a recent Ustream & Wainhouse Research survey of corporate executives, more than four out of five respondents (81%) describe online video as an effective tool for communicating work-related
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Fans of Olympic swimming may remember Cody Miller, who took home a bronze medal in the 2016 Rio Games. What made Miller’s accomplishments all the more remarkable was that he wasn’t just swimming against the clock, but also against his own physiology: He suffers from pectus excavatum, a condition that causes a sunken chest and
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