Seventy-two percent of executives prefer live video over on-demand video — But why? Let’s consider some of the appeal of live video vs. video-on-demand (VOD). Today’s socially-driven world craves instant gratification — and there’s nothing more instant than live. Live events bring together a community of engaged viewers that are all sharing the same experience,

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We’re excited to roll out our third research paper in collaboration with Wainhouse Research, entitled “The Evolving Role of Live Online Video in Corporate Marketing.” Live online video is quickly emerging as an engagement tool for marketers looking to cut through the clutter of communicating with external audiences. Whether the video is used to extend

The post Wainhouse Research Finds Live Video Increases Productivity and Improves Corporate Brand Image appeared first on Streaming Video Blog .

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If “content is king,” then video is the king of content. As if television and movies weren’t enough, almost 200M Americans (roughly 60% of the population) also watch online videos, and the average number of videos watched per person hovers somewhere north of a staggering 300 per month. As demand for video content has been

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In a recent interview on Bloomberg Television’s “Market Makers”, Ustream CEO Brad Hunstable discussed the business of live video streaming and enterprise opportunities. Watch the recorded interview here. Also, download our white paper and learn how to integrate live video into your communication strategy.

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“Ustream made a name for itself by giving tens of millions of people the ability to broadcast live video around the Internet for free,” writes Patrick Hoge in the San Francisco Business Times. Not so long ago, that typical live-video broadcaster was some guy in his basement commenting about the latest gaming console. To say

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