Randi Altman’s postPerspective just published this article that talks about the value of LTO as a great archive storage solution for post houses. I’d like to add my own perspective on a few things, based on the article as well as recent conversations at IBC2018 and some different customers we have.
With macro-trends like looming Zettabyte scale unstructured data and the increasing threat from ransomware, LTO’s properties and attributes have made it a key technology in the future.
No, that’s not a typo. The best practices around data protection have changed, and that second “1” is critical for anyone working in IT. So what’s the extra “1” all about?
Your organization is collecting more and more data. Whether you are producing ultra-high-definition videos, analyzing human genomes, or using satellite imagery to study climate change, your growing data volumes are central to your work. Protecting and preserving that data must be a top priority.
Yeah, that’s right. We believe in LTO, and we believe the market for LTO technology is going to continue to grow. LTO has emerged as a key storage technology in the 21st century.
As we head into the celebration of Valentine’s Day, we look to the heartfelt version of tape – with some surprising statistics on sales of cassette tapes in 2017. Did you know (according to Nielsen Music), US cassette sales had a 35% increase over 2016 with 174,000 sold. We accredit this trend to “hipster” artists bringing back an old trend to differentiate their record launches including Lil Uzi Vert’s Luv is Rage, DJ Khaled’s Grateful, and Lana Del Rey’s Lust for Life.