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Re-Runs Are More than Entertaining, They’re Advanced Technologies in Motion

CMMA Blog

Wow, it’s been a long time, but over the weekend, I was able to watch the Denver Broncos win Super Bowl XXXIII – again! You guessed it, I’m located in Colorado, USA, and fan of our local NFL team! I was able to hear John Madden’s funny commentary, see Shannon Sharpe, Terrell Davis, Ed McCaffrey, and of course, John Elway out on the field reclaiming the Vince Lombardi trophy – again! So many names I hadn’t heard for many years. It really was enjoyable to watch that re-run. And there are many others that Broadcasters are sharing with us from their video archives, since most new production filming and events are currently on “pause.”  The choices available to us are not limited to only those legendary sporting match-ups and show-downs that never get old to watch, like Schumacher’s last F1 race win, or 1985’s thrilling NCAA Tournament with Villanova upsetting Georgetown, or Nadal’s win over Federer at Wimbledon in 2008. There is also the slew of culture-impacting 90’s sitcoms, classic films from over the decades, and binge-worthy streaming programs making the options available to us almost endless.

Giving due deference and solemn acknowledgment to the world today, and global efforts to continue onward while caring for each other, we also need to feed our souls and seek forms of entertainment to do that. Enter television and movies. Enjoying forms of digital “art” have been a mainstay of modern-day culture thanks to all the technologies behind the scenes. It takes more than pushing “the clicker”!

After the filming and creation of video content, this imagery, or digital media files, must be moved to secure storage, which can later be accessed for playout as future uses of these assets. This is not accomplished “automagically,” and requires a file system that is tuned for video and video-like files. 

In more complex environments that support HD broadcasts and multi-platform distribution, StorNext end-to-end content workflow management software and storage appliances are the key to bringing these assets to life, to our screens. 

Broadcasters require this level of an integrated storage infrastructure to support their specific tools, while also facilitating sharing between dispersed groups and providing dependable high-speed transfer rates to prevent any interruption to the media workflow system.

Today, StorNext High-Performance File Storage is the de facto standard for storing, serving, and sharing video and video-like content. For the highest performance gains, StorNext‘s client software allows the shared file system to appear local, not as a remote NAS, which is especially beneficial for large files and streams – like video. Today, shared storage is a requirement for collaboration and workflow enablement. Designed with patented and Emmy-winning technologies, StorNext reduces latencies, promotes broader collaboration, and improves efficiencies to ultimately deliver high-quality content that we’ve all come to expect in our daily lives. 

So as you take a break from your day and escape with a funny video on Social Media, laugh at an old movie from the ‘70s, or in early May, watch Secretariat pull off a heart-pounding win at the Kentucky Derby (1977 that is), remember that these re-runs are a technological effort by many, and rely on world-class technologies like StorNext by Quantum. Enjoy!

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StorNext: A Product with History

CMMA Blog

I’ve got a 1999 Subaru Forester.  I love that car, probably a little too much.  Last year one of my friends bought a 2019 Forester.  My first experience with that thing was eye-opening, let me tell you.  It was like getting a ride in an alien spaceship.  The 2019 is bigger, heavier, packed to the gills with technology (and airbags), and yet gets better gas mileage than mine ever did.  The words “Subaru Forester” now conjure a different picture in my head.

Like these two cars, people think of different things when they think of StorNext , depending on how recent their experience is.  StorNext’s beginnings go back to the late 1990s, an eternity in the software world.  There are good things and bad things about a software product with such a long history.

The good things include stability and safety (much like an AWD car), name recognition and respect in the marketplace, and a raft of patents.  Most importantly, it means we’ve had the privilege and honor of helping thousands of organizations do what they do, better.  You can read about some of them here .

The bad thing about a product with a long history is that many people have a picture in their heads of what it is – or more accurately ‘was’ at some time in the past.  But StorNext never stands still.  Every new release brings new features, new architectural elements, and an embrace of new technology.  I’ve been working with the product since the dawn of this century, and it’s astounding how much it has changed over the years.

Because the change is constant, a key part of our job is to continually educate about what StorNext is today.  We don’t want anyone to think it’s still equipped with a cassette deck and stick shift, after all.  We’ve made a lot of improvements since then!

One element in our educational efforts is a brand-new StorNext whitepaper, which you can download here .  It’s designed for anyone who wants a reasonably technical overview of StorNext’s architecture, features, and capabilities.  The paper is organized into three main sections – the StorNext File System, Clients and Connectivity, and Data Services.  Everything about StorNext falls into one of those categories.  Simple, right?

A key goal with the paper was to keep it simple, without over-simplifying, and I think we’ve achieved that.  For those who wish to dive deeper, they are plenty of pointers to additional information.  If reading patents is your thing, there are even links to a pile of the important patents the StorNext engineering team has earned.  I can assure you there’s no alien technology involved, though if your last experience with StorNext was a few decades ago it will probably seem that there is.

So even if you think you know StorNext – or maybe especially if you think you know StorNext, check out the whitepaper .  It’s bound to change your perspective.

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And the Emmy Award for Early Development of Data Management Software goes to…

CMMA Blog

Wow.  Thank you so much.  I didn’t even prepare a speech.

OK.

First, I’d like to thank the NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES for this recognition.  And of course our thousands of customers in this industry.  So many of our customers have created Emmy-award winning content that has enriched our lives, and for Quantum to be recognized with a Technology and Engineering Emmy award is a tremendous honor.

I’d like to thank our engineers.  Their innovations in data management (or “HSM”) software, going back to the early 2000s, have enabled our customers in media to produce content more efficiently, and preserve their content digitally for decades.  By making media workflows more efficient and more automated, our customers in broadcast and post-production have been able to focus on better collaboration, creating better content, and distributing that content to a larger audience.

I’d like to thank our partners – both our channel partners and our technology partners.  Without them, this wouldn’t have been possible.

And notably, Quantum is unique amongst the other recipients of this Technology and Engineering Emmy in that we are the ONLY VENDOR that has integrated our data management functions with all of the leading Media Asset Management providers.  Not only have we developed a sophisticated policy engine, but we expose those policies via API so third-party applications like MAMS, PAMS, DAMS can leverage the HSM capabilities we have.

I just spoke with a large broadcaster this week, and one of the reasons they chose Quantum is because:  “We can use our MAM to drive the StorNext policy engine, to move content between production, nearline, and archive tiers.”

This award is also particularly timely because later this year we will announcing another fundamental advance in data management technology, new capabilities that will help our media customers manage the content challenges of the next decade.

Our development of HSM began nearly 20 years ago, in early 2000. It was a cold winter day, and our engineering team…there’s the music.  OK, I’m getting the hook I’ve got to wrap this up.

Quantum’s StorNext ®, which combines a high-speed file system with data management software, incorporates HSM technology and has been widely adopted by the media and entertainment industry to address the growing problem of sharing, preserving, and analyzing massive volumes of unstructured data.

See you at NAB!

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Efficiency or Else…

bottleneck

Architect Ludwig Mies van der Rohe used the phrase “less is
more” to describe the minimalist aesthetic of his work.  While I find minimalism thought-provoking,
I’m a moderate in most things and an unrepentant maximalist when it comes to
dessert.

Technology vendors and consumers relate to tech products
like I relate to dessert.  It’s all about
more.  Bigger screens, faster CPUs, higher
resolutions, more features.  Once the
basics are commoditized, adding features is about the only way for vendors to
differentiate, so that’s what they do.

Data storage is not immune to this condition.  Formerly bare-bones storage arrays have been
larded up with features.  Snapshots,
tiering, deduplication, compression, clones, replication, scrubbing, analytics
and all the other stuff can be useful.  But
there is a cost that has long been hidden.

price tag

Modern CPUs are so fast that they can submit a read and have
time to walk to Starbucks for a latte before the storage responds.  With traditional hard drives most of this
delay is due to rotational latency.  With
SAS SSDs it’s the single-queue inefficiency of SCSI.  The storage is the bottleneck.  As a result there’s lots of time to run
feature software on the array, and not a lot of pressure for that software to
be efficient.

Now with NVMe, suddenly the storage is orders of magnitude
faster, and the CPU is in much higher demand. 
The weight of all those features becomes apparent in the form of lower
performance.  Marc Staimer of Dragon
Slayer Consulting refers to this as the “CPU
chokepoint
.”  He notes that
you can improve performance by throwing more CPU at the problem, but that there
are seriously diminishing marginal returns. 
Storage class memory (SCM) is going to make the situation even worse,
and not even Gordon Moore can
save us this time.  The piper is here
with his hand out.

clock

To maximize the potential of NVMe storage and the bang for
the customer’s buck, everything about the system design, especially the storage
software, must be efficient.  Generating
big numbers is important, but if it takes obscene core counts to get there your
product will cost too much.

When Quantum designed our F-Series NVMe storage array ,
efficiency was top of mind.  We didn’t
just take some array architecture designed for general-purpose IT and stuff in
NVMe drives.  We carefully crafted a
hardware and software system that provides over 24GB/s of throughput in 2U, with
low latency to support multiple streams of 4K and 8K editing and playout
without dropping frames.  A single 2U
appliance can do the same job as a full rack or two of legacy storage,
providing space efficiency as well.  And F-Series
is cost-efficient, providing a surprising amount of performance per dollar.

Quantum’s most demanding customers have always been in film, where ever-escalating image quality demands huge streaming performance.  F-Series was designed for customers like these, who don’t want or need storage arrays with deduplication, cup holders, or power seats.  Customers who understand that sometimes less is more.  Those who have tried it have been supremely impressed, so I know we got it right.  Give us a shout if you want to see how efficient high-performance NVMe storage can be.  And while you’re at it cut me a piece of that cake – a big one with lots of frosting.

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The Latest Buzz from the Front Lines of the Media Industry

Archive Storage

Those who have attended IBC in Amsterdam at some point in their career know that participating in the show is like briefly transplanting oneself into an alternate universe for 5 days.  What the rest of the world knows as Friday, Saturday, Sunday becomes IBC Day 1, IBC Day 2, IBC Day 3, etc.  Maneuvering between the massive halls of the RAI and trying to find obscure meeting rooms can be like navigating a small city (and without the help of GPS)!  And the amount of sleep one gets due to the post-exhibition activity is probably most akin to a weekend in Las Vegas.

All of that, however, is a small price to
pay for the wealth of benefits and opportunity that can be had while attending
the media industry’s biggest conference outside America. From an efficiency
standpoint, it’s fairly impossible to outmatch the density of meetings one can have
with customers and partners in such a short timeframe. This year this that was
especially true as our Quantum team had our meeting rooms constantly full, not
to mention a packed partner event on the opening day. 

Latest Trends Taking Shape

The other primary benefit is that being at
the show is an outstanding opportunity to learn about where the industry is
going, as well as how these trends are taking shape in the challenges the
vendor community will need to solve next. Given their importance, I think these
are certainly worth sharing – so in no particular order, here are the trends
that seemed to be most topical at the show:

Jason Coari CSI Magazine Awards IBC 2019
Goran Nastic (editor at CSI Magazine), Jason Coari and Paolo Pescatore accepting CSI Magazine’s ‘Best Data Storage Solution’ award at IBC 2019.

Democratization
of Video
 

As video has become the dominant communications platform across the world, and is on track to make up more than 80% of the world’s data, both traditional media and non-traditional media organizations are finding themselves in the middle of the evolution to constantly be producing video content. One effect of this transformation means production timelines are shortening and distribution channels are broadening. All meaning that organizations need more sophisticated and flexible storage solutions to support the creation of an immense amount of compelling content. 

Cloud-based
Workflows

Just the day before the show began, Disney
had announced an agreement with Microsoft to do post-production in Microsoft
Azure. This move could certainly be a sign of things to come and is exciting with
the flexibility it could offer those organizations creating content, as well as
efficiencies it could offer by doing more work closer to where the data resides.
At Quantum we are keenly aware of this trend, which is why we are investing in StorNext to
facilitate all stages of the media workflow whether it’s on-premise,
off-premise, or any combination of the two.

Transition
to IP

What was a hot topic at NAB continued to be a hot topic at IBC – and it’s easy to see why.  From lower capital costs to more rapid deployment and streamlined operations, placing massive importance on transitioning to an all-IP based infrastructure.” This is why all the products that Quantum has launched over the past year are optimized to provide maximum performance across Ethernet networking. 

Remote
Production

The fact that this was discussed so broadly
was somewhat surprising. However, as customers shared the benefits of doing
more production onsite, the fact that it’s becoming a bigger trend became more
apparent. Quantum actually has solid experience here working with companies
like The Rebel
Fleet
– an innovative post-production team doing onsite production in the
mountains of New Zealand. We also recently launched our R-Series
ruggedized storage system to further facilitate these types of use cases. Could
this become more mainstream in the months to come? I wouldn’t be surprised….

IMG 8039

So that’s a wrap on the top trends from IBC
2019. In closing, I’d like to give one final kudos to the entire Quantum
product and engineering team that had anything to do with designing and
building our F-Series .
The product picked up two more awards at the show and is on track to become the
media industry’s de facto standard for ultra-performance NVMe-based storage. And
stay tuned for some exciting developments in this space over the coming months,
as their work is just getting started!  

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Four Reasons Why you Need a Modern File System for Media Workflows

CMMA Blog

In media and entertainment, it’s often
difficult to meet even the basic requirements for data storage. You need to
ingest content quickly, provide fast access to that content, facilitate
collaboration, and cost-effectively preserve and protect content over the long
term.

But as viewing habits are changing, and the creative process
continues to evolve, meeting the escalating requirements for storage is
becoming more difficult than ever before. You need greater performance and
flexibility to handle 4K and higher-resolution content from a growing number of
sources. You also need to balance this with capacity and cost.  And last but not least, somehow streamline
management of an increasingly complex storage environment.

Within the technology ecosystem of a modern storage
implementation, there are a number of crucial aspects at play influencing the
dynamic interplay of performance, capacity, management and cost. Chief among
these is the file system.  So, let’s take
a quick look at four key areas where a modern file system can really make a
difference to your overall workflow efficiency.

Performance

It wasn’t long ago that organizations could make do with storage
performance that was “just good enough.” However, as the industry has moved to
higher-resolution formats, much more performance is required for real-time editing,
color grading, transcoding, and other tasks.

This is where the right file system substantially improve the performance
of the underlying storage hardware – no matter if its composed of solid-state
drives (SSDs), hard-disk drives, or any combination of the two.  For example, a file system that separates user
data and metadata operations—and runs those operations in parallel—enables both
tasks to complete faster while helping ensure data transfer is unimpeded. In
addition, a file system that slices logical unit numbers (LUNs) and enables the
creation of stripe groups can help better match high-performance workloads to
high-performance storage.

Flexibility
To
enhance the efficiency of workflows and facilitate collaboration among team
members, storage solutions must enable simple, flexible access to content. By
creating a single, global namespace, a modern file system can give team members
direct access to files, images, and other content at high speed—no matter where
users are located.

The right file system will also support several types of storage
systems and connectivity options. This means that the file system should
natively support shared storage area network (SAN) environments with Fibre
Channel connections as well as scale-out network-attached storage (NAS)
environments over Ethernet. Such flexibility for different storage types and
connectivity provides organizations the capability to architect the most ideal
infrastructure for their specific use case. 
And as most organizations will need to expand and grow as their business
becomes more successful, they have the option to migrate to a different
topology as future needs dictate. 

Optimization of Storage Resources

How can you effectively balance performance, capacity, and cost for
your storage environment? One tried and true method is to architect a
multi-tier environment that seamlessly integrates multiple types of storage; from Tier 0 flash-based storage through object-based systems, data tape
archives, and cloud archives.  This kind
of structure allows for the hottest data to be placed on the fastest storage
pools, while cold or less frequently accessed data can be placed on capacity
optimized storage pools. 

Another crucial functionality is that the data
movement must be automated so it flows seamlessly across those storage tiers.  Ultimately this translates into the ability to
keep current, time-sensitive projects on high-performance arrays while moving older,
less-frequently accessed content to cost-effective media and large-capacity
archives.

Streamlined Management

Very few media organizations have large, dedicated administrative
teams to handle storage. As storage environments grow in size and complexity, organizations
need ways to simplify management so their IT teams can more easily meet the
requirements of their users. The right file system will streamline
administration by offering an array of capabilities—from remote management
options to analytics tools. This means an entire multi-tier environment can be
managed with a small staff or even a single person.

Move forward with StorNext So as you can see, there are a handful of exceptionally good reasons why investing in a storage infrastructure powered by an industry leading file system could really make a large impact on your business. To learn more how StorNext can deliver the performance, flexibility, balance, and streamlined management I just described, download the new eBook, “Modern File System Functionality That Can Supercharge Your Media Workflows. “

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