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The Rise of Zero Trust Networks

CMMA Blog

The Rise of Zero Trust Networks

In the past two years, we have witnessed a rapid evolution in cybersecurity and a rise in Zero Trust security as a top priority for organizations across the globe. With the shift to remote and hybrid work models, businesses must adapt to support employees working in locations beyond the perimeter of the corporate network. Increased prevalence of cloud-based services, the internet of things (IoT), and the growing sophistication of cyberattacks has caused business leaders to adopt more robust security protocols.

In response to these changes, the adoption of Zero Trust security models has skyrocketed across diverse markets and industries. In their report titled, “The State of Zero Trust Security 2021 ,” identity management firm Okta found that Zero Trust has increased in priority for 78% of businesses. Microsoft’s 2021 “Zero Trust Adoption Report ” echoed these sentiments, stating, “Security decision-makers (SDMs) say developing a Zero Trust strategy is their #1 security priority, with 96% saying it’s critical to their organization’s success.”

As more businesses switch to Zero Trust security models, software solutions they rely on must perform and comply with these new security practices. Kollective’s Edge Accelerator was built with Zero Trust security in mind, allowing businesses to scale content delivery in evolving network environments.

This article will review the basics of Zero Trust, the factors leading to the increase in Zero Trust adoption, where adoption is occurring, and how Kollective enables businesses with Zero Trust networks.

What is Zero Trust?

Zero Trust is a security model based on the principle: “never trust, always verify.” In Zero Trust networks, no device is trusted by default. Users must be authenticated, authorized and continually validated before being granted access to applications and data, whether they are inside or outside the organization’s network.

Zero Trust networks redefine the traditional understanding of the network edge. In Zero Trust frameworks, networks can be local, in the cloud, or a combination of the two – supporting workers in any location. With pushes towards digital transformation, Zero Trust allows businesses to ad dress the challenges of the modern office, including securing remote employees and hybrid cloud environments.

Hybrid Work is Driving Zero Trust Adoption

Zero Trust models have been a part of the enterprise for over a decade. Google implemented Zero Trust architecture into their security model as far back as 2009. The growth of Zero Trust strategies in the 2010s was slow, but has accelerated over the past three years. The increase was fueled by the rise of mobile computing, the internet of things (IoT), and cloud-based services, and the pandemic only amplified these problems. Existing challenges and the subsequent shift to remote and hybrid workplaces have driven Zero Trust adoption to record highs as leadership seeks better ways to safeguard systems and data as employees access them off-site and through personal devices.

Business leaders confirmed that the move to hybrid work models accelerated their Zero Trust timelines. In a poll of over 600 global security leaders, Okta found that the challenges of hybrid work caused businesses to become “more security conscious” and forced them to prioritize Zero Trust strategies. As a result, most companies (90%) are actively pursuing Zero Trust initiatives, up from 41% in 2020. While many companies are still determining how to integrate Zero Trust frameworks, Microsoft found that implementation is well underway – “76% of organizations have at least started implementing a Zero Trust strategy with 35% claiming to be fully implemented.”

Zero Trust Adoption Varies by Industry

While Zero Trust initiatives have increased across all industries, Okta discovered that adoption varies among key verticals. Highly regulated industries, like financial services, lead other verticals in their use of Zero Trust, with 94% reporting they already have Zero Trust frameworks in place or “have aggressive goals to get there.” Other industries with notable pushes towards Zero Trust include healthcare and software. Almost one-third (30%) of healthcare organizations stated that Zero Trust is now a top priority compared to 17% globally. While software companies like Microsoft and Google implemented Zero Trust models, only 9% of software organizations have a Zero Trust initiative currently in place. However, the industry is poised for change as nearly 4 in 5 plan to adopt initiatives by the end of next year.

EMEA Experiences the Largest Increase in Zero Trust Initiatives

In Okta’s report, they found that at least 87% of APAC, EMEA, and North American organizations have defined Zero Trust initiatives in place or plan to start them in the next 12-18 months. While all regions saw substantial increases in adoption since 2020, the most significant jump occurred in EMEA where Zero Trust initiatives grew by a factor of five.

Increase in Zero Trust Initiatives by Region

  • APAC: 50% (2020) to 91% (2021)
  • EMEA: 18% (2020) to 90% (2021)
  • North America: 60% (2020) to 87% (2021)

Kollective Supports Zero Trust Networks

Secure by design. Creating an effective security design requires a comprehensive security policy woven into every layer of a solution, addressing present threats and future concerns. That is how Kollective’s Edge Accelerator was architected – with security in mind from conception to release, ensuring the highest degree of protection for your data.

Zero Trust with Kollective. As more businesses adopt Zero Trust frameworks, solutions must adhere to their security standards. Kollective’s Edge Accelerator provides best-in-class content delivery mechanisms and offers advanced security controls to support networks operating in Zero Trust environments. Learn more about Kollective’s security .

Performance without Security Risks. In Microsoft’s study, overall security and the end-user experience were the primary motivators for organizations adopting Zero Trust frameworks. These priorities are directly in line with Kollective’s goals – to flawlessly deliver content to any user in any location securely. Kollective’s Edge Accelerator handles the most diverse network needs, from delivering video to China to supporting hybrid workplaces with complex network environments. Kollective provides businesses with flexibility and the confidence that their network will always work.

Talk to an expert today to see how Kollective’s ECDN solutions excel in Zero Trust network environments.

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What is Kollective’s Complete Coverage?

CMMA Blog

What is Kollective’s Complete Coverage?

The dynamics of the modern workplace have changed. The hybrid work model has connected employees on a scale never seen before. With employees working on-site, remote, or a combination of the two, the hybrid environment has forced businesses to become more flexible and adaptable. While many organizations have adjusted to facilitate this new way of working, some companies still lag in connecting their dispersed hybrid workforce.

To realize the full benefits of tools that support real-time collaboration and communication (e.g., Microsoft Teams), organizations need to equip their networks with technology that enables content delivery under any circumstance. Furthermore, without a reliable network to facilitate each businesses’ unique content delivery needs, employees risk disconnecting from their coworkers and management. Kollective’s Complete Coverage helps organizations solve these challenges, ensuring all workers are connected regardless of location or network complexity.

Hybrid Office Networks

The hybrid office has created new challenges for network and IT administrators. Teams are more reliant on video communications than ever before. For enterprises to function smoothly, it is critical that every employee, whether they are in the office or remote, has equal access to high-quality video streams. Every organization has unique network requirements determined by office locations, security protocols, bandwidth allocation, and more.

Hybrid work environments complicate the needs of already complex networks. While network requirements change from business to business, typical challenges can include:

  • Remote offices
  • Virtual private networks (VPNs)
  • Firewalled or backhauled locations (e.g., China)
  • Hard to reach users
  • Zero trust networks

Content Distribution Challenges

Any combination of the challenges listed above creates hurdles for distributing content across the enterprise. Whether you are a financial institution with security concerns or a multinational manufacturing organization with offices throughout China, the basic needs remain the same – to deliver content seamlessly to the edge. Network topologies differ from business to business, as do the solutions required to deliver content across those networks. However, the objective for all organizations remains the same – complete coverage.

Kollective’s Complete Coverage

The goal of Kollective’s Complete Coverage is simple: moving content the last mile repeatedly and reliably regardless of network complexity. Kollective’s best-in-class ECDN (Enterprise Content Delivery Network) Platform has solutions covering every use case you are likely to encounter.

How Does Kollective Provide Complete Coverage?

Kollective’s Edge Accelerator Platform is a comprehensive solution that scales and secures content delivery to the network’s edge. Edge Accelerator covers the whole spectrum of delivery needs and use cases, ensuring that all employees receive content efficiently regardless of where they are located. Kollective achieves this through three delivery methods:

Browser-Based Peering – This WebRTC technology is the jack of all trades in the ECDN ecosystem. It covers the most common video delivery needs and is where businesses should start when selecting an ECDN.

Agent-Based Peering – Kollective’s Agent is a solution for businesses looking to scale content delivery beyond video (software and file delivery). The Agent excels in VOD delivery and offers an even higher level of security, making it an excellent choice for zero-trust networks.

EdgeCache – Used with Browser-Based Peering, EdgeCache aggregates content flows within the corporate firewall. This allows businesses to deliver content to low-bandwidth locations, remote offices and effectively bypass the Great Firewall of China.

Start your Journey to Complete Coverage with Browser-Based Peering

Browser-Based Peering is the foundation of Kollective’s Edge Accelerator Platform – the starting point for businesses looking to streamline communication and collaboration across the enterprise. Browser-Based Peering uses WebRTC technology to scale video distribution through a web browser or the Microsoft Teams client. It is a cloud-based software solution requiring no hardware or installation. It can be deployed rapidly with ease and covers a wide range of common use cases for both live video and video-on-demand (VOD). Start a Free Trial now .

Maximize Microsoft Investment with Complete Coverage

When paired with the O365 collaboration suite, Kollective helps businesses get the most out of their investment. Innovative tools like Microsoft Teams used in conjunction with backend solutions like Kollective’s Edge Accelerator allow organizations to achieve effective communication across the enterprise.

The post What is Kollective’s Complete Coverage? appeared first on Kollective Technology .

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What is Kollective EdgeCache?

CMMA Blog

What is Kollective EdgeCache?

It goes without saying that we have all become more flexible over the last year and a half, especially when it comes to how we work. With the rise of the hybrid workforce, it means that the infrastructure required to support this new working model needs to be flexible as well. Kollective has once again innovated and added new functionality to its platform to ensure you can collaborate anywhere in the world at any time, no matter where you are in the network. Introducing Kollective EdgeCache , a light and scalable addition to the Kollective platform. EdgeCache delivers video to even the hardest-to-reach locations in your network, ensuring that no one in your company is left behind when it comes to collaboration and communication.

Kollective EdgeCache is the newest addition to Kollective’s ECDN Platform . It is a software-defined video caching solution that is placed within your existing edge infrastructure to improve the efficiency of your network, reduce bandwidth usage, and bring content closer to the end user. EdgeCache stores your live and on-demand video (VOD) behind the corporate firewall to deliver content quickly and securely across your network.

In this article, we detail how EdgeCache benefits businesses by reviewing its features and use cases. We will also examine how the addition of EdgeCache to Kollective’s suite of solutions further expands the already extensive list of capabilities of the Kollective Platform. Continue reading to find out how EdgeCache can improve your corporate communications.

What are the Use Cases for Kollective EdgeCache?

The dynamic nature of network topologies requires businesses to be more flexible than ever to ensure that all employees have the same level of coverage regardless of their location. In this way, EdgeCache is a natural extension of our baseline Browser-Based Peering solution. EdgeCache integrates seamlessly with Kollective’s solutions, covering a series additional use cases your network is likely to encounter.

China Offices

Companies with business ties or operations in China understand the inherent difficulties that come with delivering content to the country. There are only three ISPs that control the internet in China, with limited interconnectivity between them. This leads to inconsistent network performance including high latency, packet loss, and frequent congestion spikes.

In addition, their active filtering and monitoring through the Great Firewall of China often creates delays, slowing traffic that originates from other countries. Installing EdgeCache inside your network in China allows users to effectively bypass this firewall. Content is stored within the firewall and end users can source both live and on demand video (VOD) directly from the EdgeCache, reducing the load on your internet gateway and more efficiently delivering content to your employees.

Backhauled Networks

To keep operations secure, many enterprises backhaul 100% of network traffic from all offices to centralized data centers where data can be securely inspected before accessing the internet. Businesses often suffer from reduced network efficiency when backhauling traffic from distant office locations. This can be a significant issue for companies with many remote offices like those in the manufacturing and energy industries. Installing Kollective EdgeCache in these data centers can reduce the amount of duplicate content pulled from the internet while also working in parallel with in-office peering to bring content closer to your network’s edge while dramatically reducing the traffic through your internet gateway.

Remote VPN Users

Split tunnelling can alleviate bandwidth bottlenecks by giving companies control over what data they encrypt and what data they allow to travel faster, unencrypted. Oftentimes, security-conscious organizations do not permit split tunnelling for their remote workers across the virtual private network (VPN). This results in bandwidth constraints at the VPN and regional breakout locations, increasing network congestion. Installing Kollective EdgeCache in strategic locations allows remote workers to access content directly from the EdgeCache. This maintains a high degree of security while reducing bandwidth requirements and end-to-end latency.

What are the Benefits of Kollective EdgeCache?

Flexible

Supplementing your current ECDN solutions with EdgeCache affords your business greater flexibility with content delivery. Deploy EdgeCache to offices in China to effectively bypass the “Great Firewall”. Use EdgeCache to quickly and securely deliver content through backhaul networks.

Scalable

There’s no limit to the number of EdgeCache’s that can be deployed on your network. Each EdgeCache supports up to 1,000 users. Work with our experts to determine how many EdgeCache’s your network needs so that content can be effectively delivered to your workforce.

Efficient

EdgeCache acts as a proxy that focuses streaming traffic to a centralized location. Use EdgeCache to aggregate the flow of content and reduce the strain on your internet gateway.

Secure

EdgeCache has been developed with the strictest security measures in mind to provide your business with privacy and peace of mind. EdgeCache data is fully encrypted for firewalled locations.

Support

Full support for live video and on-demand video (VOD) streams. EdgeCache supplies local access to everything from live events and townhalls to on-demand training videos, providing flawless quality regardless of stream type. EdgeCache also integrates with top video platforms, including Teams, Notified, Touchcast, Kaltura, WTV, Panopto, Intrado, etc.

Analytics

EdgeCache integrates with our advanced analytics platform, Kollective IQ , providing real-time insights needed to keep your employees engaged and your business operating smoothly.

Experience Complete Coverage with EdgeCache

Take the next step on your journey towards complete coverage with Kollective EdgeCache. From quickly serving video to remote workers and remote offices to efficiently delivering content to China, EdgeCache solves for an array of common use cases faced by the world’s largest brands.

The introduction of EdgeCache further expands Kollective’s already extensive list of capabilities. Kollective’s Platform is the only unified ECDN solution with coordinated delivery options that can solve any issues businesses experience with their network. Kollective is also the only ECDN platform with logic connecting peering and caching solutions. This means that EdgeCache can work with our other solutions to dynamically determine the most fast and efficient content delivery mechanism to keep your employees connected and engaged. Our platform provides complete coverage for simple to complex use cases, ensuring that content is quickly and securely delivered without delay.

Kollective’s ECDN Platform Solves Any Network

Kollective’s wide range of solutions and the logic that connects them under a single architecture allows our platform to alleviate the concerns of any network in ways our competition cannot. Kollective provides simple to complex networks with complete coverage, dynamically assessing and adjusting to changes in your network to provide the most optimal delivery path for your content needs.

The post What is Kollective EdgeCache? appeared first on Kollective Technology .

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How Kollective Solves for Hybrid Work

CMMA Blog

How Kollective Solves for Hybrid Work

In our previous article in this series , you learned about the difficulties of hybrid work as laid out by Microsoft’s study on the effects of remote work on collaboration among information workers. Microsoft’s researchers found that businesses need to adopt flexibility in their operational models and equip themselves with the technology to enable efficient collaboration and communication in hybrid work environments.

In this article, we examine why ECDNs are critical for enabling the hybrid workplace and explore how Kollective’s ECDN Platform and advanced analytics offer businesses an edge over other ECDN providers.

ECDNs Deliver Reliable Communications to Hybrid Offices

In hybrid work environments, collaboration and communications are more important than ever. Achieving a consistent user experience for high-quality video regardless of where employees access streams is essential to ensuring messaging is received and workflows remain productive. ECDNs address these concerns, delivering flawless communications to remote and in-office employees, facilitating collaboration between teams, and keeping employees engaged.

Without an ECDN, the benefits of communication platforms like Microsoft Teams cannot be fully realized. As more companies adapt to this new model of work, those who do not equip themselves with the proper technology risk falling behind the competition.

Dependable Stream Quality

Over the course of the pandemic, workers have grown accustomed to high-quality video streams that most in-home networks provide. With fewer people in the office, many businesses have reduced their bandwidth needs. As more employees begin returning to the office, corporate networks are primed for failure. Company meetings with large viewership; including All-Hands, trainings, CEO addresses and more, can create strain on networks, resulting in jittery streams, buffering and a failed live event. This often leads to low levels of employee engagement and delays essential messaging, reducing output and creating potential bottlenecks.

Happy Leadership

Businesses dedicate lots of time, money, and manpower investing in high-quality streaming events. As such, CEOs expect them to be executed flawlessly. Live events and one-to-many communications performed without an ECDN have a high-risk of overloading your corporate network. Unsuccessful and failed events will set your business behind, resulting in operational delays and frustrated leadership.

Effects on Business Applications

With companies directing more of their critical applications to the cloud, corporate networks have become a lifeline for most businesses. Simultaneous video requests without an ECDN can rapidly overload a network, causing mission critical applications (e.g., financial systems, sales tracking, project management tools) to fail.

Scaling Live Events

Enterprises with large amounts of bandwidth, but no ECDN still struggle to deliver live events at scale without suffering issues to their network, stream quality or both. We have witnessed that even a low percentage of in-office employees watching simultaneous streams can wreak havoc on networks. ECDNs offset this load, enabling businesses to deliver live events and VODs securely at scale to their global workforce.

How Kollective’s ECDN Solves for Hybrid Work

Kollective is the only ECDN platform to offer a comprehensive delivery solution: Agent-Based Peering, Browser-Based Peering, and EdgeCache. This suite of solutions, the logic that connects them, and the unified analytics they provide, set Kollective apart from other ECDNs. The Kollective Platform provides best-in-class coverage, and when combined they address an array of use cases your business is likely to encounter during day-to-day operations. Let’s explore how the Kollective Platform addresses the essential concerns of hybrid work.

Complete Coverage

Henry Ford famously said, “Coming together is a beginning, staying together is progress, working together is success.” Enabling teams to work together is one of the main goals of Kollective’s ECDN platform. Consistent communications that are free of delays are key to replicating in-office collaboration. This is the primary focus of Kollective’s ECDN: we provide reliable coverage regardless of your network’s complexity. Kollective’s solutions are easy to test and can be implemented in minutes. Kollective is also the only platform on the market to connect peering and caching technology through intelligent logic. This allows our solutions to communicate with each other to determine the most efficient content delivery method each time a request is made.

China and Remote Locations

Any company with regular business ties to China understands the headaches caused by delivering content through the “Great Firewall of China.” Kollective’s new EdgeCache solution helps alleviate this by essentially bypassing the firewall. By placing one of Kollective’s EdgeCache virtual applications inside of your network in China, users no longer have to request content from outside the “Great Firewall of China.” Instead, they can source live video and video on-demand (VOD) directly from the EdgeCache. This reduces the load on your internet gateway and more effectively delivers content to your workforce.

The same is true of remote office locations, like oil rigs or manufacturing plants. Kollective’s EdgeCache keeps your offices connected and informed, regardless of location.

Real-Time Analytics and Business Intelligence

Businesses have had to constantly assess and adapt their hybrid work strategies since the beginning of the pandemic. Kollective’s advanced analytics platforms, Kollective IQ and Kollective Free Analytics , supply the telemetry leadership needs to understand the current state of hybrid work across the enterprise. They also provide the intelligence required to determine the best solutions moving forward. Learn Kollective’s real-time analytics can benefit your hybrid strategy here .

Accelerate Your Hybrid Work Strategy With Kollective

Kollective provides best-in-class support to customers no matter where they are in their video journey.

  • Not ready for an ECDN? Try Kollective Free Analytics to determine whether your communications strategy could benefit from an ECDN.
  • Need help developing a video strategy? Contact our EVS team for a free consultation.
  • Need help getting started? Kollective offers 24/7 global support through our in-region and in-language teams.

The post How Kollective Solves for Hybrid Work appeared first on Kollective Technology .

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Performance Monitoring in Real Time

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Performance Monitoring in Real Time

Real-time analytics allow businesses to quickly detect and address issues as they arise. It empowers your IT and network teams with faster decision-making capabilities and affords your business greater operational agility. In this article, we’ll show you how to monitor key performance metrics of your live events in real time using our advanced analytics platforms, Kollective IQ and Kollective Free Analytics .

This is our second article in a series of posts on real-time analytics. If you haven’t read the first article, explore How Real-Time Analytics Benefit Your Communications Strategy here .

Monitor Stream Quality in Real Time

Kollective IQ and Kollective Free Analytics provide several ways to track the stream quality of your event in real time. In the analytics dashboards, stream quality is represented by QoE (Quality of Experience). Start with the “Reach by QoE” tile in the views and experience dashboard. The donut chart displays the percentage of viewers experiencing each level of QoE, from excellent to bad.

Reach by QoE

In the example above, we notice that 1.35% of our audience has experienced bad streaming quality at some point in this event. Rather than waiting for our event to end, we can explore this data while our event is still in progress. Simply click on the section of the Reach by QoE chart you want to examine to bring up detailed statistics broken down by user. Clicking on the “bad” section of the chart reveals new data fields to help you diagnose potential issues (see below).

Reach by QoE analytics

While there are many columns in this report, highlighted are five of the most useful:

  1. Locality – The viewer’s country
  2. External IP – The viewer’s external IP address
  3. Number of Buffering Events – The number of separate buffering instances the viewer experienced
  4. Total Buffering Time – The amount of time spent buffering during playback
  5. Total Playback Time – The amount of playback time without buffering

Reviewing the detailed statistics on “bad” QoE scores reveals a series of users experiencing varying degrees of buffering. Some users are experiencing lengthy buffering delays, while it appears others abandoned the stream early perhaps in response to buffering problems. Looking at the most severe cases, we notice that most of these users are located in Canada and share the same external IP address (note: IP addresses have been obscured for privacy purposes).

In a few quick steps, we’ve determined that employees at a Canadian office are having buffering problems. Armed with this information, we can contact IT at this office to resolve the issue while our event is still running. We can also send the event as video on demand (VOD) to all employees at that location as soon as the event ends to ensure essential messaging isn’t missed.

Identify Buffering by Location in Real Time

The delivery and consumption dashboard in Kollective IQ and Kollective Free Analytics provides another method for monitoring stream quality in real time. In the previous example, you learned how to analyze groups of viewers that experienced the same QoE and identify potential geographic trends. In this example, we’ll start with geography and show how to quickly and easily detect issues.

Before diving into the example, let’s review the delivery and consumption dashboard. The primary areas of concern for this dashboard are the delivery map on the left and the four bar graphs on the right. The map contains a series of circles that represent event viewership for a given location (larger circles equal areas of greater viewership). The bar graphs list the top ten areas of viewership broken down by: external IP, locality, country, and city. Each field on the bar graphs has a corresponding QoE dot that represents the average streaming quality for that location.

Delivery Map Free Analytics for Microsoft Teams

Starting with a high-level overview, we see that all countries listed in the top ten have good QoE scores except China. Notice in the Views by City graph that the Shanghai office is performing poorly. Click on the Shanghai bar graph to explore this data or zoom into the delivery map to select the Shanghai office, excluding any nearby remote viewers.

Delivery Map City Example - Free Analytics

Since these graphs provide a quick QoE reference for the ten locations with the highest event viewership, it’s often the fastest way to detect buffering and stream quality issues for events in which ten or less offices are participating. However, with events streaming to more than ten locations it’s best to use this dashboard in conjunction with the “Reach by QoE” tile discussed in the first example of this article.

Track Microsoft 365 Video Performance in Real Time

Are you using Microsoft Teams or Stream to deliver live and on-demand video? Gain real-time insights into event performance and employee behaviors with Kollective Free Analytics today.

The post Performance Monitoring in Real Time appeared first on Kollective Technology .

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How Real-Time Analytics Benefit Your Communications Strategy

CMMA Blog

How Real-Time Analytics Benefit Your Communications Strategy

A delay in decision-making can cost businesses time, money, and resources. It pushes back project timelines and creates operational hurdles. Real-time analytics enables your teams to make fast, informed decisions. However, real-time analytics are of little practical use if the data presented isn’t relevant. Our analytics platforms, Kollective IQ and Kollective Free Analytics , supply data that has recency and relevance giving your data meaning and allowing you to quickly make actionable insights that solve problems and drive your business forward!

What are Real-Time Analytics?

Real-time analytics allow users to view and analyze data immediately after entering a system. This may sound simple, but there’s a lot that goes into providing live telemetry. Our developers use logic and algorithms to quickly serve your data into dashboards that are dynamically updated as data continues to stream in.

Why are Real-Time Analytics Important?

With real-time analytics, businesses can identify and respond to problems as they develop, gaining valuable insights and preventing costly delays. Other benefits of real-time analytics include:

  • Instant Insights
  • Operational Agility
  • Process Refinement
  • Better Decision Making
  • Lower Costs

Tracking Employee Engagement with Real-Time Analytics

To see how real-time analytics will add value to your communications strategy, let’s explore a practical example.

Keeping employees engaged has been a business concern long before the pandemic began. Hybrid work is here to stay, it is more important than ever before that critical communications are received across dispersed workforces.

With other analytics platforms – like those provided natively with Microsoft Teams – users can only download attendance reports after an event ends. This is typically presented as raw data that needs to be processed and formatted before it can be analyzed. Kollective IQ and Free Analytics deliver key metrics in user-friendly dashboards that can be viewed live as your event runs or later at your own convenience.

Kollective Analytics Max Reach Over Time

The event reach graph (above) allows us to see how attendance and engagement fluctuates during a video event. In the example below, we see attendance drop off at several points before the event ends. There’s a slight decline in attendance after one hour and a sharp decline after two hours. This may or may not be concerning but, most importantly, it allows you to quickly place it in context with your event expectations to determine whether there are potential issues that need to be resolved and if your messaging has been received by all personnel.

Supercharge Your Video Events with Kollective’s Real-Time Analytics

Bolster your video communications strategy by adding one of Kollective’s advanced analytics to your tech stack. Visualize employee engagement and network performance to make impactful adjustments in real time. To learn more, stay tuned for our next article in this series on performance monitoring in real time.

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