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Clear Strategy Builds a Better Culture

CMMA Blog

World-renowned management consultant Peter Drucker once said: “culture eats strategy for breakfast.” And former CEO of Southwest Airlines, Herb Kallaher summed up the importance of company culture with: “Competitors can buy tangible assets, but they can’t buy culture.” Having a good culture in place is just as important as a good strategy – you can have a great strategy, but if your culture is not up to scratch your businesses will face troubles.

But what exactly is culture? I am not going to tell you what your culture should be, but I can suggest how you can best define it by the following four cultural pillars. A strong corporate culture must be Shared, Pervasive, Endurable, and Implicit.

First of all, culture must be shared – it has to be a group mentality, a phenomenon. It must also be pervasive. If it isn’t something that employees, clients and prospects can quickly adopt, it’s not pervasive. People are drawn to organizations with characteristics similar to their own, so your culture must also be endurable. And, your company culture must be implicit. Think of it as a type of silent language that everyone speaks. More than simply attracting the best talent and enjoying time with colleagues, a good culture lays the foundation for businesses and workers to adapt their mindsets. This results in more productive and successful employees with better attitudes.

I’ve long subscribed to the idea that there are eight very distinct cultural styles that an organization can follow. While companies can be a blend of cultures, most tend to orientate towards one distinct style. Despite their differences, the one thing that remains the same with each style is that culture is most strong when leaders are the main driving force behind them all. In a study by Harvard Business Review, business leaders were asked to rank the following culture styles from one to eight for their individual organizations:

1. Caring

This is where employees are united by loyalty. Culture-focused leaders emphasize sincerity, teamwork and positive relationships. With this style, the focus is on mutual trust. This is also one of the most prevalent styles, with 63% of organizations ranking themselves as falling into this category first.

2. Purpose

Employees are united by a focus on global communities. Leaders who promote this style of culture encourage shared ideas and the contribution to a greater cause. The same study found that only 9% of businesses class themselves as emphasizing purpose over any other style.

3. Learning

Curiosity unites employees. Leaders who emphasize innovation, knowledge and adventure are rare, with only 7% of companies considering themselves a learning-focused culture above the other styles.

4. Enjoyment

Just 2% of companies have a culture of enjoyment as their strongest characteristic. This type of organisation is led through fun and excitement. Employees are united by playfulness and stimulation, and leaders support spontaneity and a sense of humour.

5. Results

Unsurprisingly, a results-focused culture, which is founded on achievement and winning, was ranked the highest in the HBR study. Over three-quarters (89%) considered their company to fall into this category over any other. Employees are united by a drive for success and leaders give emphasis to goal accomplishment.

6. Authority

This cultural style is defined by strength, decisiveness and boldness and 4% of leaders rank this style highest. Leaders focus on confidence and dominance with employees being united by strong control.

7. Safety

A tendency and fondness to plan and prepare is key to this culture, with 8% of companies ranking their company culture in the safety bracket first. Employees are united by a desire to feel protected and anticipate change; leaders emphasize being realistic and planning ahead.

8. Order

15% of organizational cultures can be classified as having order-focused cultures at their core. These companies are founded on respect and structure. Employees are united by cooperation and leaders support shared procedures and time-honoured customs.

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While a culture usually develops organically and intuitively, company leaders can aspire to strengthen certain attributes and moderate others. This is something I work on every day with my team. With so much of this culture – both positive and negative – coming from above, leaders must ask themselves “what culture do I want for my company?”

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Jun 15, 2018 | Community , Video Distribution

  Delivering video securely and to scale across the enterprise is a challenging task. There are countless new security and privacy risks to be conscious of, as well as ever-evolving technologies and systems to keep up to date with. In an industry where we are faced…

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Why Do We Do Video?

CMMA Blog

Delivering video securely and to scale across the enterprise is a challenging task. There are countless new security and privacy risks to be conscious of, as well as ever-evolving technologies and systems to keep up to date with. In an industry where we are faced with ageing equipment and infrastructures on a regular basis, we must find new and exciting ways to reach varied audiences with the most up-to-date and engaging content. So why do we ‘do’ video?  

Adapting To New Communication Styles

Across the globe, working environments are going through seismic changes. To put this into perspective, by 2020, 54% of the global workforce will be millennials. In India, half of the population is now under 25 – this has huge implications for the future of work.

As these new, young workers enter the working world, they’ll be bringing new attitudes and preferences with them, which will change the working world for the rest of us. 

One of the key changes that these millennials bring is an alternative view of communication and a different way of prioritizing their attention. In a work environment, this may mean that they won’t sit down and read a 40-page document, but they might just watch a 4-minute video. In order to keep up with this shifting landscape, businesses have to embrace these differences and provide the tools needed to maximize productivity – regardless of how staff choose to work and consume information.

%

By the year 2020 54% of the global workforce will be millennials.

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In India, half of the population is now under the age of 25.

Video Consumption Is On The Rise

According to a report from Interact and Harris , which polled 1,000 US workers, lack of communication is one of the most complained about office issues. This included everything from not giving clear directions to not knowing the names of fellow workers. 

With communication and collaboration being so integral to the modern workplace, it’s clear that businesses need to improve internal comms to ensure employees remain happy and engaged. In order to do this, more and more companies are picking up video as a modern, engaging way of communicating and connecting with their staff.

And it’s not just the younger members of the team who appreciate this form of communication. According to a report by HighQ , 55% of people watch videos online every day. A related report by tubular insights  also found that mobile video usage is on the rise across the board, predicting that 80% of the world’s internet traffic will be video by 2021.

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Percentage of people watch videos online every day.

According to a report by HighQ .

With this surge in video adoption on the horizon, it’s clear that video will form an important part of the future of work, but it’s not just a case of moving content from one place to another. 

Successful Video Delivery Starts With Security

In order to do video properly, we need to overcome several issues, with security at the forefront. With GDPR, privacy is paramount; if you’re not ready it’s game over. Dealing with confidential material on a daily basis, we take this very seriously. Luckily, we are proud to say that we have never been hacked. In fact, one of our big channel partners in Europe, BT, challenged an ethical hacking squad to break into Kollective within 60 days and the team just could not do it.

But it’s not just security issues that businesses need to consider when planning their video strategy. When it comes to live video streaming at events, CEOs and IT teams will both tell you that nobody can truly understand what delivering a live event securely and at scale means – until you’ve experienced it for yourself. 

Register For An Event And See For Yourself

If you attended Kollective’s North America Customer Council event this year, you will already know that we’ve put together a small, but strong team to help make the process of navigating these issues and managing these types of events easier than ever. From now on, these experienced individuals will be on hand to help you before, during and after the adoption process, offering support on building engagement via video, team building ideas and strategy for live events. This dedicated team can also give advice on live event support and video best practices, so that your organization can focus on what really matters to grow and thrive. Keep communications at the heart of your business to future-proof your company.

Learn More About Our Enterprise Video Solutions

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