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How Comms and IT Can Work Together to Streamline High-Quality Video Distribution

Best Practices

Leading a Communications team at an enterprise organization means you work cross-functionally with multiple departments, including the IT team. Although your goals may be different, when it comes to corporate communications, you share a common objective: Achieving a high-quality meeting experience for all employees on your network and ensuring delivery of a clear and concise message to your organization. In order to meet those goals, Kollective Technology recommends that both teams work together to make a few important decisions when it comes to your tech stack.  

Using the Right Tools 

With so many innovative workplace communication tools to choose from, it can get overwhelming if you don’t know exactly what you’re looking for. From applications like Microsoft Teams, built for seamless collaboration and communication, to your basic email or instant messaging program, there’s quite a long list to choose from.  

Sometimes these tools can be more of a burden than a benefit, especially if they’re not streamlined. Your team may primarily communicate big updates with your organization via email platform A, but when it’s time for a company-wide all hands meeting, your team prefers to run communications on Platform B because it has a live video function. When you use multiple communication platforms, it’s easy for employees to miss messages and get frustrated. More than half of workers say they feel overwhelmed by having to use multiple communication platforms , which is something that can be easily avoided.  

Selecting a single tool like Microsoft Teams allows for inter-department collaboration. With a single tool, you can deliver your message in a high-quality format and meet the needs of both the Communications and IT teams. After you’ve done your research, get in touch with your organization’s lead network architect and work together to select the video communications tool that meets your organization’s needs.  

Setting Expectations 

Not all departments “speak the same language” but if you want your company-wide communication to be successful, you’re going to have to find a way to effectively work with your friends in IT. One way to do so is by setting expectations up front. 

Examine what kind of user experience (UX) you want for your employees. UX is critical to the success of video communications because it asks things like:  

  1. Was the viewer able to watch event with limited interruptions? 
  2. How was the video and audio quality of the meeting? 
  3. Did the viewer understand the message that was being communicated?  

When both your Communications and IT teams have to report back to executive sponsors on the success of the event, UX is something you’ll need to include. But level setting UX expectations can be tricky, which is why Kollective has a formula that will help cross-functional teams work together to manage executives’ expectations. Kollective takes variables like time zones, survey response rate, job title, family, and attendance history into consideration when calculating expectations.  

It’s important for the Communications and IT teams to collaborate on expectations for live video events, setting clear roles and responsibilities ensures the best live video event experience for your employees. After you’ve set expectations and executed your first event, it’s time to dive into analytics .  

Diving into Analytics 

Analytics are critical to successful enterprise video strategy because they identify both wins and opportunities for improvement. To get the most detailed look into live event performance, you want a tool that gives you real-time analytics. These are the metrics that will provide the greatest insight: 

  • REACH SCORE: Sum of the number of reported users who viewed the content and the number of anonymous viewing sessions. Reach score provides insight into the total number of unique individuals reached by a live event.  
  • AVERAGE VIEW DURATION: The average amount of time a viewer was reported to have watched the event. Average view duration helps gauge company engagement when compared to baseline metrics.  
  • QUALITY OF EXPERIENCE (QOE) SCORE: Time spent displaying video relative to the total time spent both displaying video and buffering. It quantifies the quality of a live event giving insight into buffering and network bottlenecks.  
  • PEERING EFFECIENCY: Normalized percentage of bytes delivered via peering measures how efficiently network-connected devices transmit live video. 
  • BANDWIDTH SAVINGS: Percentage of bytes delivered via peering highlights ECDN effectiveness and network capacity.  
  • GEOGRAPHIC CONSUMPTION: Country-specific video deliveries displayed as a percent of total deliveries for all content on a scale of 0% to 100%. This figure gives global enterprises the opportunity to see how messaging is received globally.  

For your Communications Team, analytics like reach score, geographic consumption and average view duration are most helpful when breaking down what content employees engaged with and how engaged they were based on location. For the IT team, learnings from QOE score, peering efficiency and bandwidth savings will help quantify how well the meeting tech worked and give insight on what improvements need to be made for next time.   

Set Your Enterprise Video Strategy 

Now that you’ve picked a platform, outlined expectations, and know which analytics are important, you’re ready to finetune your enterprise video strategy. Kollective offers organizations with 1,000+ employees a free one-hour virtual workshop with one of our Event Services Consultants. During this session, you’ll learn: 

  • Live event best practices to ensure success 
  • Advice and links to helpful live event resources 
  • And, if you are a Microsoft O365 customer, a copy of the Kollective Live Event Playbook for Microsoft Teams Live Event 

Streamlining your workplace communication tools and working with your IT team is imperative for curbing burnout and running an efficient business. Let Kollective show you how your Communications and IT teams can strategize and work together to deliver successful, high-quality live events today.  

The post How Comms and IT Can Work Together to Streamline High-Quality Video Distribution appeared first on Kollective Technology .

To view our Partner blog, click here

What the SolarWinds Hack Taught Us About the Need for Endpoint Security Reporting & Software Delivery Analytics

Best Practices

By now, almost everyone has heard of the disastrous SolarWinds hack . To re-cap, in March 2020, hackers stealthily installed malware into SolarWinds Orion, a network-monitoring software used for IT infrastructure management. This allowed the hackers to gain access to highly sensitive data via a covertly inserted backdoor. The attack went undetected for months and was first publicly reported in December 2020 after being spotted by cybersecurity firm FireEye. Over a period of eight months, at least 24 organizations installed the SolarWinds software laced with malicious code, including various federal, state and local governments and private sector companies. 

When Microsoft found out they were among those compromised in the hack, they made quick work to remove the digital certificates that the Trojaned files used, announced that it was updating Microsoft Windows Defender, moved to a sinkhole domain and changed Windows Defender’s default action for Solorigate from “Alert” to “Quarantine.” Microsoft’s quick actions lead to neutralizing and killing the malware while gaining control over the malware’s infrastructure from the attackers. 

The SolarWinds hack highlights the devastating impact of software supply chain attacks and underscores the fact that most organizations are unprepared to prevent and detect such threats. When a security breach happens, speed is a critical factor in remediation, but you also need granular insights into software delivery to understand overall system health. 

Best Practices to Avoid and Respond to a Cyber Security Attack 

According to a Cisco report , “Major incidents and losses can be avoided by proactively refreshing the technology used and by learning from prior incidents, through prompt disaster recovery, sufficient security tech, timely incident response and accurate threat detection.”  

You can help defend your company from a cyber-attack by conducting risk assessments, mitigating against risks that cannot be removed, preparing and implementing a breach response plan and implementing cyber security best practices. In addition to scanning your systems on a continuous basis, Gurpreet Dhillon, Ph.D of Virginia Commonwealth University , recommends organizations to:  

  1. Install sensors or mechanisms to collect potential hazards  
  2. Conduct automatic searches at regular intervals for potential flaws  
  3. Collect results from different divisions and/or stakeholder groups  
  4. Triage and analyze results on an ongoing basis  
  5. Fix the most critical issues first and develop a priority list  
  6. Report progress and continuously improve  

If your organization falls victim to a cyber-attack despite all of the security measures you’ve taken to prevent it, after you discover the breach: 

  1. Survey: Identify the attacker and find out where the attacker entered 
  2. Limit: Filter traffic and isolate system  
  3. Record: Find effects and identify disruptions  
  4. Engage: Connect with District Attorney and engage with FBI Infragard 
  5. Notify: Notify affected persons and seek legal counsel 
  6. Learn: Document learning points and proactively ensure learning moving forward 

Even when taking the upmost security measures, a data breach can happen to any organization. Reduce your risk of a cyber-attack by implementing and following your organization’s best practices, and if a breach does occur, follow your security response plan.  

Managing Network Health via Security Analytics 

Security reporting leverages a combination of software, algorithms and analytics processes to detect potential threats to IT systems, not just sniff out hacks as they occur.    

“Many organizations do not use security analytics to its full capabilities; often the analysis is relegated simply to identifying network attacks. However, this is only one subset of the types of security analytics that should be deployed. Security analytics provides insights into how well security programs are working. It can also help identify problem areas and can warn of imminent or active attacks” says privacy and security expert Rebecca Herold .  

Ian McClarty, President of PhoenixNAP Global IT Services , elaborates, “Analytics are key to security. As the complexity of IT networks has grown, the inventiveness and sophistication of cyber security threats and attacks has grown just as quickly.” 

Endpoint analytics can also give clues to security breakdowns and help identify policies or hardware issues that may be slowing down devices, so you can proactively make changes without disrupting end users.  

Paired together, security reporting and endpoint analytics can help an IT department understand the data flowing in– to and out of its network, detect potential threats and monitor user experience and hardware. The safety of an organization’s data and IT systems increasingly depends on having an effective, real-time monitoring security and endpoint analytics solution. 

Kollective for Software Delivery Accelerates Patching & Provides Insight into System Health with Intelligent Analytics Reporting 

According to IBM Cost of a Data Breach Report 2020 , the average cost of a corporate data breach is $3,860,000. Extensive cloud migrations are the number one cause of data breach, with 24% occurring at the end point, 19% due to a system misconfiguration and 16% because of a vulnerability in third-party software. To help avoid a costly breach, increase your endpoint security by reducing network risk with Kollective for Software Delivery .  

Kollective helps minimize the risk of data breach by ensuring 100% delivery of software updates and security patches when distributing content via Microsoft System Center Configuration Manager (SCCM). By leveraging the scale and flexibility of the cloud, Kollective optimizes software updates and patch delivery to minimize downloads and vulnerabilities with faster and more reliable patch distribution. 

Kollective’s solution delivers: 

  • 70% faster software deployment 
  • No impact to network bandwidth 
  • Analytics that provide a full view of your network 

Want to make your SCCM more powerful? Kollective IQ is an advanced analytics platform that gives you deeper insight into all your endpoints. It allows you to easily create dashboards and reports, providing the metrics your organization needs to better understand network performance and verify the success of deliveries.  

With Kollective for Software Delivery you can achieve greater than 95% peering efficiency, and significantly reduce your Wide Area Network (WAN) bandwidth utilization. This means faster and more reliable delivery of ConfigMgr content to the edge of your network. Kollective IQ provides the analytics you need to ensure your network environment is secure and fully optimized.  

To learn more about Kollective for Software Delivery, request to speak with an expert today. 

The post What the SolarWinds Hack Taught Us About the Need for Endpoint Security Reporting & Software Delivery Analytics appeared first on Kollective Technology .

To view our Partner blog, click here

Distributed Devices: Reaching The Edge In The Age of IoT

analytics

The world of work is changing. From cloud computing systems to remote working opportunities, technological innovations are becoming an integral part of our professional lives.

As part of this changing culture, businesses are increasingly contending with how to incorporate the ‘Internet of Things’ (IoT) into the modern office environment. Wearable technology, smart gadgets and intelligent lighting systems are just a few examples of hardware that IT departments will soon add to their internal networks.

But just like any other machine on a company’s network, it’s vital that these IoT devices receive regular updates for maximum security and functionality.

This presents a complicated problem for IT managers to solve — with the IoT bringing new operating systems, new update schedules and thousands of new devices into the workplace.

Given so many of these devices will operate at the edge of the corporate network, how can IT departments connect their IoT devices at scale and ensure they stay up to date without putting a huge strain on existing IT systems and network infrastructure?

To understand these concerns, and explore the future direction of enterprise content delivery, we at Kollective are pleased to announce the launch of our latest research report: Distributed Devices: How Today‘s IT Leaders Are Taking Their Businesses To The Edge.

This report draws on research from 270+ IT decision makers across the US and UK, providing insights into what companies must examine when integrating the IoT into their systems and the role that Software-Defined Enterprise Content Delivery Networks (SD-ECDN) will play in the future of Enterprise IT and IoT update distribution.

The post Distributed Devices: Reaching The Edge In The Age of IoT appeared first on Kollective Technology .

To view our Partner blog, click here

Top Tips to Be an Authentic and Credible Speaker On Camera 

Best Practices

Let me tell you, video is never easy to do well across an entire enterprise. I know first-hand as we host a mandatory monthly All Hands Meeting at Kollective. While my event services team can share details on the planning, logistics and technology that it takes to host and deliver live or on-demand video meetings successfully, one thing that is often overlooked is preparing the speaker how to be most effective on camera.

Many businesses have their executives speak to the company about what is going on within their respective departments at their All Hands Meetings. I prefer to gather the important data from each Department lead and share it with the entire company myself. This gives me the opportunity to fully understand what is going on within all of Kollective, and also puts pressure on me to be able to clearly articulate these updates and instill confidence in our workforce. Again, video is not easy but it is powerful and for certain, it is not easy to be the one on stage that everyone is listening (or not listening) to.

Over the years, I’ve been behind the camera enough times myself to know exactly what I need in order to perform my best. Below are my top tips to be an authentic and credible speaker.

1. Know your audience

Whether you are speaking to an investor, an analyst, your customers, your employees or your in-laws, knowing your audience is massively important when preparing a public speech. Understanding what your audience is most interested in hearing, how they want to receive it, and how they may want to participate will help keep them engaged with messages that resonate, wherever they may be.

2. Own the agenda.

Delivering an effective message requires a well thought out agenda. If there are other speakers scheduled please take part in deciding who speaks, when, for how long, and in what format. If they are speaking before and/or after you, determine a creative way to tie their sessions into your overall message. Good content flow from one speaker to the next can help attendees reinforce the critical messages you are sharing and keep your audience engaged.  

And remember, while it is good to have a solid agenda, a good speaker is a nimble speaker and one who can shift gears on the fly to accommodate the needs of your audience or other time-sensitive requirements.

3. Be the talent

While I don’t require a green room or a bowl of green M&Ms, I know what I need to be successful when speaking on camera. I need the room chilled (preferably to 65 degrees or below), I prefer to stand, I want a lavalier mic, I want to control the slides with a clicker, I want remote participants to mute up unless they are speaking, and I want the slides to be on-brand. Your event team is there to support you so please take advantage of their expertise. Providing clear communication about the things that are important for you to measure performance helps everyone perform better. Need a visible timer or a confidence monitor? Just ask, just be sure to provide your AV and logistics people enough time to deliver.  

4. Go unscripted.

For All Hands Meetings, you are most likely speaking to an internal audience. You are their leader and they need to trust you. Speaking to your team is about connecting and speaking from the heart, not from bullet points or a script. Sure, use your PowerPoint slides as a visual cue to keep you on track, but never read from them.  

Going unscripted too stressful? Remember that performance anxiety is completely normal and even highly-skilled public speakers feel stress prior to going on stage. Channel that nervous energy into excitement and keep in mind that passion, not confidence, is what we remember about a speaker. Be humble, genuine, and when appropriate, be emotional. Most importantly, be yourself. If you are addressing the same audience multiple times, like our monthly All Hands Meetings, your audience will get to know your style and they will count on it. While my goal is to always be honest and professional, the team at Kollective can rely on me to be candid and to reference at least one sports metaphor per session.

5. Commit to getting better

Being a strong on-camera communicator is part of a modern executive’s job. It is vitally important and no matter how many times you have done this, there is always room for improvement. Ask for real feedback from your team and take it to heart. Go back and watch your recorded on-demand meeting and notice your body language – confidence flows from good posture. Study your language patterns and how you connect with both the people in the room and those joining virtually. It is never easy to watch yourself on camera, but I guarantee you will find room for improvement; I always do.

6. Put in the work

While it is implied from the five tips above, the most important tip for executives to be more effective on camera (and in every part of their jobs and lives, quite frankly) is to prepare, prepare, prepare. Marinate in the materials you are presenting a few days before your event to let them sink in. Take the time to understand what each message really means to you, to your investors, and most importantly, to your workforce. 

7. Have fun

People can tell if you are not having fun. Don’t be so robotic, loosen up, make eye contact and smile.

At Kollective, I host our All Hands Meetings to bring our global company together. We meet monthly to celebrate successes, align on priorities, and maintain transparency. As the CEO, I also like to use this time to remind folks of the larger purpose of our company and how each of us are contributing.  

Do you host regular All Hands or Town Hall Meetings with your staff? I’d love to hear your tips for success. 

Thanks and good luck and good communicating.

Read Kollective’s Case Studies

Linked In Case Study

Ciena

As enterprises become more global and embrace digital transformation, the distribution of software patches and continuous Windows 10 updates has become a significant challenge.

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NXP Semiconductors

From microcontrollers and processors to sensors, analog ICs and connectivity, our technologies are fueling innovation in automotive, consumer, industrial and networking.

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Schneider Electric 500

Schneider Electric Case Study

Since 2015, Schneider Electric has produced an annual Leadership Forum event, a live video experience broadcast worldwide and designed to communicate company strategy directly to all employees.

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Webinar World London: A Q&A with SiriusDecisions’ Isabel Montesdeoca

Best Practices

This story, among others, will be featured at Webinar World 2018 in London. To learn more about Webinar World London, click here .

What makes for a good marketer? How can the industry adapt to a post-GDPR world? Isabel Montesdeoca, Director of EMEA Research at SiriusDecisions, will answer these questions and many, many more at Webinar World London 2018 this coming September. To get a sample of what she’ll discuss as Webinar World London’s keynote speaker, we sat down with Isabel to discuss today’s marketing environment. Here’s what she had to say:

What are you speaking on at Webinar World London, and what are you most excited about this summit of marketing leaders? 

I’m going to be speaking about a topic that is near and dear to my heart, buyer-centricity. As marketers, we’ve come such a long way since the early days of digital marketing where the focus was 100% on increasing the range of digital tactics we could support in order to reach more people. Today, we recognise that in order for marketing to deliver results, we also have to deliver value in every one of those interactions. Achieving that is a tall order because what buyers perceive as valuable changes over time. To meet our goal of 100% value, 100% of the time, marketers need to develop a systematic process for listening to buyers and acting on that information. At SiriusDecisions, we love helping marketers get started down this path and one of the ways we do that is by sharing the insights we gain through our SiriusDecisions Buying Insights study. That’s what I’ll be covering at Webinar World London.

How do you think B2B marketers can better leverage webinars in order to increase engagement and drive revenue? 

The data from our SiriusDecisions Buying Insights study shows that in the Education phase of the buyer’s journey, live vendor-hosted webinars are the second most consumed tactic in Europe. Furthermore, European buyer’s rated live vendor-hosted webinars as the most impactful provider-led interaction they had at that early stage. That finding proves that webinars have the power to deliver real value to buyers when and where they need it most. In order to capitalise on that opportunity, marketers need to ensure they think through and personalise every aspect of their webinar experience.

It all starts by selecting webinar topics that are relevant to specific segments of your target audience. The more you sub-segment the audience, the more you can tailor your message making attendees feel as if you are answering their questions before they’ve even asked them. During the webinar itself, marketers should focus just as much on driving interaction as they do on delivering content. This can be done in a variety of ways including video, polls, quizzes, and always including time for Q&A. At the end of the webinar, link to a survey that offers attendees a choice of additional resources to support further exploration – extending the value of attending and giving you another opportunity to request opt-in consent. All of these are ways in which marketers can make every webinar feel relevant and personal to buyers.

What are some of the trends in marketing today that excite you most?

One of the trends I am most excited about is bringing together of multiple data sources – market data, persona profile data, first and third-party behavioural data, performance data, customer data, and more – to help us model and analyse more accurate views of our buyers. To really deliver value, we have to take the time to learn about our buyers more fully and use those insights to drive real-time programmatic actions. Today’s customer data platforms are starting down that path and I can’t wait to see how these will evolve and be leveraged to drive better and more relevant engagement.

What about GDPR might marketers have overlooked or need to watch for? Is there a silver lining? 

While companies have done a great job getting ready for GDPR, many have treated it like a race to the finish line on May 25, 2018. The truth is that May 25th was just the beginning. Waiting in the wings is the e-Privacy Regulation (currently going through the trilogue process) which will provide more specificity around electronic communications. And beyond that, we can be sure that data authorities around the world will continue to review and strengthen data privacy legislation.

The truth is that compliance is not a one-time clean up job and it’s not something we can edict within our organizations. Long-term sustainable compliance requires marketers, tele and sales reps alike to understand the intent behind the need to protect personal data and their role in safeguarding that data. Without that understanding, employees will always regard compliance as something that stands in the way of them doing business rather than realising that embracing consent practices actually allows us to identify who is really interested and most willing to engage. That’s the silver lining!

Beyond GDPR, what are the marketing challenges of the EMEA region? 

Many of our European clients struggle with the cost and effort of localising their marketing programs across the range of countries and languages they support. True localisation, not just translation, can be a daunting task when you have 20+ countries to cover. Once again, this is where understanding what your buyer wants and needs can help. Data from studies like the SiriusDecisions Buying Insights study can help marketers identify and prioritise localisation of the tactics buyers are actually consuming. Further upstream, it also helps content teams prioritise their content creation to ensure every asset created is activated. In a recent SiriusDecisions study, almost half (47%) of respondents told us that their organizations activate 50% or less of the content they create.

What’s your one prediction about how marketing will fundamentally change in the next decade? 

I don’t have a crystal ball handy but I think as our data insights and instincts improve, a number of things will happen. First, we will be able to identify a more granular cohort of characteristics (beyond industry, size and revenue) that uniquely define our target customers, allowing us to better map and find opportunities to engage with them. Within those organizations, we will stop hunting for single leads and start identifying group buying behaviour as an indicator of an emerging need for our services. Finally, rather than designing long and complex program flows that try to cover all the bases, we will use fully dynamic logic to select the optimal next step based on the actions of the buyer group and guided once again by insights.

What’s one piece of advice you’d provide for a young person who wants to pursue a career in marketing? 

Buyer data is important but it’s nothing without someone to interpret it. For anyone wanting to go into a career in marketing, I would strongly recommend getting comfortable with data modelling and learning how to interrogate that data. Equally, I would tell them not to hide behind the data. Grab every opportunity to talk to and understand buyers to help you interpret what you see in the data. The best marketers I know are the ones who stay curious and stay sharp throughout their career. The tools they use may change but their mindset does not.

What’s the most important change you’ve seen in the marketing industry in the past five years?

Easy! It’s the shift from product to audience centricity. In the last five years, companies around the world finally started to acknowledge how much buyer behaviour has changed. While digital marketing, social media and millennial trends had been grabbing headlines long before that, it wasn’t until B-to-B companies realised these trends heralded a much deeper change in how buying decisions are made that they understood they needed to change or risk losing ground to newer and more nimble competitors. That shift in attitude paved the way for investment in B-to-B persona profiling, the growth of B-to-B content marketing, and the development of more sophisticated engagement technology, just to name a few things. Change was coming fast and furious and it hasn’t stopped since.

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3 Quick Tips for Buzzworthy Webinars

Best Practices

Building buzz around webinars is a process. It takes time, perseverance and a lot of internal collaboration. It also takes a bit of know-how to pull off — the secret knowledge, if you will. In this edition of our Summer Series Reading List, which runs adjacent to our Sumer Series Playlist, we take a quick look at the secrets behind buzzworthy webinars.

So what are the secrets to building buzzworthy webinars? There are a few, but first, you need to have the right webinar platform in place. You’ll need a platform that can scale, provide analytics and reporting, can issue certifications, provides attendees with downloadable resources and provide easy-to-promote materials.

1. Build Your Scale

First, you’ll need to plot out how you’ll scale your webinars to address your audiences. Included strategies should target multiple buyer personas and hyper-target vital aspects of your field such as certification, continuing education, and industry-relevant deep-dives.

For example, Paycom, a payroll, and human resource provider use some of its webinars for certification across its clientele’s different demographics. At almost any time, the company can issue certificates from HRCI, SHRM or NASBA to qualifying attendees. For Paycom, putting in the extra work to become an industry resource is a great investment. It creates advocates, increases attendance — by roughly 155 percent — and boosts their marketing efforts.

2. Engage Thought Leaders

Every industry, every vertical, every team has their celebrities. Seek these audience-pulling names out and bring them into your webinars. Good thought leaders provide with more than just a name — they provide your program with topics, co-marketing opportunities, and content.

Potential thought leaders can include your co-workers and internal experts. Product team members, internal speakers at company meetings and even department leaders — all are viable webinar presenters that can drive audience attendance and contribute to your program. Sit down with them, plan your event and practice, practice, practice.

3. Be Relevant

General topics are great and perform well over the long-run, but timely and relevant webinars catch attention and bring your expertise to the forefront. Keep an eye on any industry-related news — or even general news — and use those developments to inspire and inform your events.

For example, if your audience is affected by significant policy moves, like the General Data Privacy Regulation or The Affordable Care Act, then producing a newsworthy event explaining the policy’s impact will likely bring your audience in. Remember to coordinate with your PR and legal teams to make sure your messaging is on-point, accurate and objective. Nine times out of ten, you’re helping your audience understand an aspect of their industry — not selling.

And that’s it. Three quick-and-dirty tips on buzz-worthy webinars and how you can start building the buzzing foundations for your own program.

What else can you do to make your webinars pop? You can check out our entire Webinerd Summer Playlist right here. You can also check out our summer reading list for this track:

Reading list:

1. Increase Webinar Audience 30% with Twilio’s On-Demand Strategy

2. Using Big Marketing Event Ideas to Drive Pipeline

3. Your Checklist for a Successful Webinar Program – For Newbies!

4. Q&A with Alex Blumberg, CEO of Gimlet Media

5. Webinar Best Practices Series: Spice Up Your Webinars with Video

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