Discover how Cisco is using RoomOS and AI-powered video bars to enhance hybrid meeting equity, interoperability, and user experiences.
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As I read the new AVI-SPL tech brief, “How AI Will Make Collaboration Experts of Us All,” l saw parallels between the benefits of artificial intelligence (AI) in the workplace and what AVI-SPL delivers to its clients through services that range from consultation to design to integration and support.
That paper combines research with the insights of AVI-SPL’s Customer Advisory Board (or CAB). This CAB of large enterprises (including Fortune 500 companies), looks at the ways AI is being applied in the workplace to improve the processes associated with meetings and collaboration. The tech brief gives a good overview of issues like:
The issue of meeting support has its own list of opportunities for AI systems to improve efficiency and accuracy while maintaining quality. Opportunities include:
Beyond collaboration, AI systems take information and learn from it to make decisions that align with a desired outcome or set of outcomes across departments and uses cases: For example:
AI may also recommend cross-departmental collaboration opportunities, fix equipment failures, predict when downtime is likely to occur and take steps to mitigate its impact.
Similarly, AVI-SPL improves the workplace by freeing up its people to do more of what they’re good at so they and their organizations can grow and succeed. People across different departments don’t have to be experts in meeting-room technology to collaborate with one another. IT doesn’t have to devote its resources to being AV help desk assistants. And companies don’t have to go it alone in keeping up with the latest technology solutions.
As I’ve learned over the course of nine years with the company, our client projects are guided by a long-term view, one that seeks to understand how new solutions will affect an organization’s network and infrastructure, how the company sees itself changing, and how its market may change. In the discovery process with the client, AVI-SPL listens to their needs and begins a conversation about how to think strategically about implementing AV, video collaboration and UCC solutions. Along the way, account managers, technicians and engineers share the knowledge that answers many client questions, including:
The Customer Advisory Board developed from AVI-SPL’s need to understand the issues facing today’s companies so that it can continue to be a partner that delivers high value. The role of AI in the workplace is one of those challenges. By understanding the role artificial intelligence plays and will play in a customer’s environment, AVI-SPL continues to develop technical skills and thought leadership in this area. Wherever AI may be relevant to a company’s growth, that knowledge gives AVI-SPL the ability to present a high-level strategy that leads to digital workplace transformation.
This post was originally published on the Ignite Blog on B2Bmarketing.net B2B Marketing will host their annual Ignite Conference on July 10, 2018.
You know those movies about robots taking over the world? Ok, that hasn’t happened…yet. But our marketing is becoming increasingly robotic and impersonal. Today, we rely on marketing automation, search algorithms, predictive analytics, artificial intelligence and any other number of digital technologies to scale our programs, reach more people, and be more targeted with our content. And all of that is good, but then what?
There is still a human being at the other end of our marketing and we ultimately need to engage with them in a meaningful way. Today, engagement is measured in clicks, views, and tiny digital signals that might indicate a good potential target. But where is the moment of persuasion and connection? That takes engagement. Real. Human. Engagement.
The good news is that real engagement is becoming more possible every day. Landing pages are becoming more dynamic, websites are integrating cool new tools to interact with site visitors, and there are all kinds of virtual environments where prospects can interact with you and your brand. The key characteristics of true engagement-driven technologies are:
In my world, webinars are the ultimate engagement tool. What other opportunity do you have to interact with your prospects for up to an hour at a time? And, if you’re thinking of a webinar as simply a talking Powerpoint presentation, then you haven’t seen a modern webinar. Today, webinars enable attendees to ask questions, respond to polls and surveys, tweet, connect socially, chat with other attendees, download content, link to landing pages, link to key conversion offers like demos and free trials, and even self-select a sales consultation. They are also multi-media experiences that more resemble daytime talk shows then online presentations.
The real magic of these engagement-driven webinars, however, is how they capture every action that an audience member takes to help us find our best leads and learn from their behavior. By integrating this data into marketing automation and CRM systems, we can put this powerful information in the hands of salespeople. So instead of following up on a webinar, they are following up on a question asked or a piece of content downloaded; essentially continuing a conversation, not starting one.
The explosion of digital marketing technologies and their marriage to automation and artificial intelligence is great. It will help us leave a trail of tiny breadcrumbs in the digital ether for us to discover potential prospects. However, it’s what happens next that is most important. Because ultimately, there needs to be a moment…a human moment. And that is how we will turn a digital signal into a customer.
If you would like to see examples of engagement-driven webinars, come check out my presentation at B2B Marketing Ignite. I promise it will be engaging.
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