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Data Protection and Archive Strategies at Your Fingertips

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We had a great turn out last week to our VirtualQ I Protect & Archive event of online sessions where we had an opportunity to discuss some of the latest data trends, challenges, strategies, and tactics needed for processing, storing, and protecting massive volumes of critical enterprise data, which continues to grow even as we are all working remotely. We want to thank our end users, partner community, and attendees for joining us. We thoroughly enjoyed sharing these important and relevant topics and look forward to bringing you more pressing topics again as we evolve and show you how Quantum is innovating.

vqpa blog sessions

How are You Preparing for Massive Data Growth?
Data has not stopped its progression towards those massive growth numbers as predicted by IDC market research, which indicates that about 80% of the world’s data will be unstructured by 2025. We began with our CEO, Jamie Lerner, whose Welcome Keynote set the tone by level setting on where he sees Quantum playing an important role in this unstructured world and how we are currently addressing those challenges head on with object storage . Some of the most pressing topics we discussed was how to prepare for a future where 80% of data is unstructured now so that your organization is not caught unprepared?

How Do You Backup Petabytes of Data? Answer: You Don’t
Another interesting topic had to do with questions that are coming up more and more in our data-driven world is how do you backup petabytes of files? If you didn’t already know the answer to that, it’s you don’t. It was a very interesting concept and highly encourage to check out what our experts are talking about in the context of petabyte/exabyte scenarios.

Reducing Backup Footprint and Spend
In the enterprise backup and archive realm we want to help you meet and exceed your SLAs, so we centered the discussion around Quantum’s high-performance purposely built backup appliances – DXi9000 and DXi4800 – the most dense PBBA out in the market today. With this solution, we’ve been able to help our customers reduce their footprint and spend by consolidating many PBBA’s into a single 10U rackspace totaling 1PB of capacity! When you’re thinking about consolidating without sacrificing performance, Quantum DXi9000 could be the answer you’ve been looking for.

Solving Data Protection Challenges with Veeam and WekaIO
Finally, we invited our partners WekaIO and Veeam to share with us some reference architectures for machine learning at scale and, of course, the ever-important best practice backup rule of 3-2-1-1 . With Veeam, we dove into the backup rule, that is nevertheless so important to protect your data against ransomware . The role of object store in today’s enterprise environments is on everyone’s mind and these open discussions are the best way to learn how you can evaluate and leverage this cool technology and see if it’s the right fit for your growing data needs.

Finally, we shared how to build archive storage at exabyte scale and found a surprising twist to this story and a very interesting topic of discussion among our attendees. With the ever-increasing amounts of data growth in video and video-like data, and all these other topics mentioned, surely there is a session that you will find very interesting, so be sure to check them out.

Watch Session Recordings on Demand
If you missed our VirtualQ I Protect & Archive event, we’ve made all the sessions available for you to watch on demand. Watch recordings now.

To view our Partner blog, click here

Is STaaS Right for You?

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For companies that increasingly view storage as a vital utility, rather than as a capability that they want to cultivate and staff, Storage-as-a-Service (STaaS ) is becoming an increasingly attractive option. With the advent of cloud computing, IT departments started getting comfortable with software-as-a-service, infrastructure-as-a-service, and platform-as-a-service. With Amazon S3, storage-as-a-service entered the mainstream. STaaS is essentially a cloud-like storage resource, implemented as an on-premises service providing immediacy, scalability, and pay-per-use flexibility, minus the security and performance variability issues that keep enterprise users up at night.

STaaS offers some compelling benefits . End users turning
to STaaS are drawn by the ability to reduce operational and administrative
costs, eliminate unplanned capital expenditures and major upgrades, improve
control and security with on-prem infrastructure, and achieve greater
performance with less downtime.

IT departments making their first steps into the realm of
StaaS often begin with a daunting list of questions to address as they begin to
sort through basic questions of what kind of storage they require.  How much do they value security, service, and
support? How do they manage and control their environments? What is the true
value of an SLA?

Surveying the Enterprise IT Community about STaaS

John Webster, senior analyst with Evaluator Group, decided
it was time to take the temperature of the end-user community considering STaaS.
Webster surveyed 249 enterprise IT end users and conducted extensive interviews
to understand the evolving attitudes toward STaaS.

The results are
revealing. Some of the interviewees spoke glowingly of the benefits they have
seen. One noted, “Switching over to STaaS has allowed us to lifecycle our aging
storage fleet without the large CAPEX layout that would be required if we were
to purchase the storage infrastructure. We will also be getting a significant
performance uplift from the new storage hardware.”

Not surprisingly, compatibility,
security, and support are all top concerns for end users as follows:

  • 73% of those surveyed required compatibility
    with their existing IT environment. Customers
    want a STaaS vendor to be the single, consolidated source for support and
    maintenance.
  • 65% of respondents
    indicated that they want the STaaS vender to be the single source of support
    and maintenance even if the infrastructure is sourced from different suppliers.

In the area of management and control of a STaaS
environment, just 22% of survey respondents want the vendor to manage every
aspect of their STaaS environment. 11% prefer to do it all themselves. Most
want something in between.

“What I could allow the vendor to
manage and control depends on what they own. There are a lot of moving pieces
in an IT environment,” the CIO of a manufacturing firm noted. “The storage
vendor could tweak something, which causes problems upstream and we’re left
trying to figure out what changed. One of the things I hate is when vendors say
it’s not their problem or they didn’t do that. They would have to be
accountable and we would have to know what they are doing.”

Download STaas eBook

Webster’s eBook, “Storage-as-a-Service Comes of Age – A Study of
Enterprise User Perceptions and Requirements,” is now available to download for
anyone eager to learn more.

To view our Partner blog, click here

Air-Gap: A Cybersecurity Benefit

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Of course, magnetic tape is an old technology but the simple reason of being old does not make it ineffective or impractical to use in the modern data center. Many would dare to say, magnetic tape is so retro its totally new again. I am inclined to believe that. Why? For one, the most modern data centers, called hyper-scalers, are leveraging the use of magnetic tape and cost-efficiency for such large magnitudes of data. For the rest of us, it mainly has to do with the cybersecurity benefit of air-gapping a backup copy.

I recently did a webinar where I teamed up with one of Quantum’s IT managers to discuss mainly what his IT organization did to protect against Ransomware. (If you missed, see here: Ransomware Webinar ).  Maybe for some it felt like it was a pitch for tape coming from a company that owns more than 30% of the tape market, but the reality is that we have seen and heard from many companies how air-gapping a backup copy truly became the best last line of defense against the nemesis of Ransomware. Plus, if we didn’t use the solution ourselves, would you really buy it from us?

When your organization was saved multiple millions of dollars because you stored a backup copy of your asset or last week’s data on tape and saved the most precious intangible commodity of time, creativity and effort plus the tangible ones like new data of new customer acquisitions, market intelligence and new product analysis you too would also say, damn tape is freakin’ awesome. Ransomware, due to the patience and tenacity of the criminals behind it, can sit and pause for any length of time inspecting your network from a distance until they discover a way to bypass your security. This is not to say, that the cybersecurity software in the market today aren’t amazing solutions, but if we’ve learned something it is that cyber-criminals are tenaciously patient and very hungry to be rewarded. This is why, air-gap is the best last line of defense. Working together with cybersecurity software, SDDs, flash and replication technology as data moves from a hot to cold status, air-gapping becomes very cost-effective and the best way to store long-term data.  In no way, are we saying replace your ultra-speeds that SSDs or flash offer in a back-up scenario, but rather include an air-gap backup copy on magnetic tape in the event you find your network connected devices compromised by ransomware. The enterprise backup environment is being hit hard by these vile characters and you don’t want to be caught by surprise.

To view our Partner blog, click here

Rollerblades, Grocery Carts, and Ransomware

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Even if you haven’t been bitten by ransomware, I bet you know someone who has.  It’s an increasing problem for organizations as well.  Thankfully more and more are waking up to the fact that the best defense is a copy of data that’s “air-gapped” – not attached to any network.  One of the most cost-effective and safest ways to create an air-gapped copy of data is to put it on tape in a vault.

The great thing about a tape on a shelf in a secure location is there is absolutely no way that it can be accessed by a remote attacker.  But that doesn’t mean this method is necessarily easy or perfect.

Let me tell you a story.

Back in the early aughts, I was a pre-sales engineer for a little tape company called Advanced Digital Information Corp – ADIC – who later merged with Quantum.  I went to visit a company that had called us because their backups were suffering.  They could back data up, mostly, but had lots of media problems.  The problems extended to restores too, which was really bad.  In short, their system was unreliable, and they were desperate.

As we walked to the conference room, we passed a glass wall looking into the data center.  What I saw through that window froze me in my tracks.  This was a good-sized data center, with a few dozen rows of racks.  Each server – had to be hundreds of them – had its own DLT tape drive for nightly backups.  But it wasn’t just the fact that these guys hadn’t heard of automated tape libraries that horrified me.

There was an operator, wearing rollerblades, hurriedly pushing a wire grocery cart down the aisles.  He’d stop at each rack, yank the eject handle on every tape drive, grab the tapes (sometimes dropping them), and throw them into the grocery cart.  Sometimes he’d miss, and a tape would bounce off the cart and land on the floor.

I bet you can guess why the backups were unreliable.  Data tapes are reasonably tough, but they are precision mechanical devices.  If you toss them around like your Dad’s Led Zeppelin cassettes, you will have problems.  I did some education that day, and they eventually bought a robotic tape library from us.  Their backups reverted to the normal level of unreliability that we all experienced with DLT, and the operator got to retire his rollerblades.  Everyone was happy.

The point of this story is that the biggest problem with vaulting tapes is humans.  Humans lose tapes, misfile tapes, drop tapes, and just generally cause problems.  Humans are also expensive and paying them to shuffle boxes of tapes from one place to another is a waste.  You can pay for more slots and leave all your tapes in a robotic tape library, but then they aren’t offline, so they are exposed to ransomware risk.

Or are they?

Quantum has uniquely solved this problem in our Scalar tape libraries , with an optional feature called Active Vault.  Active Vault creates a secure, in-library vault for tapes using unlicensed slots.  It uses a dedicated partition in the library that has no tape drives and is totally isolated from external applications.  With Active Vault, when tapes are exported the robot moves them into the Active Vault partition, instead of the import/export door.  For the application to access them again, an operator must first log into the library remote GUI and move the tapes back from the Active Vault partition into the application partition.  But he doesn’t have to leave his chair.

But wait, there’s more…

Next to those pesky humans, use and time are the next biggest enemies of tape media.  With enough use and time tapes wear out.  This is something you don’t want to learn when you suddenly can’t read one.  In the Scalar i6 and i6000 libraries, you can have tapes in the Active Vault scanned periodically to ensure they are readable, and you will be alerted if one is getting sketchy before you lose data.  Try that with tapes on a dusty closet shelf!

Be nice to your tapes and they will be nice to you.  Let the robot handle them, and use Active Vault to lock a copy of your data away where ransomware can’t find it.

To view our Partner blog, click here

Tape Storage – a Proactive Layer of Protection Against Ransomware

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As we close out another year, cyberattacks like ransomware continue to be top of mind for many organizations. We expect it to be top of mind in 2020 and beyond as organizations make investments in the latest technology. With all the energy and spend going towards new technology and cybersecurity efforts, I can’t help but wonder what continues to give these cyber adversaries the upper hand? I’d be naïve to say that profit isn’t a huge motivator because there is a straight line from development to profit. It is a well-known fact that these intrusions are expected to yield more than just profits when they cripple your systems, they seek to yield the grand prize – your company secrets, your data is the currency of choice. An article published by Tech Republic states, “Cybercriminals are searching for higher returns on their investment, and they can reap serious benefits from ransoming organizations over individuals, who might yield, at best, a few personal files that could be used for extortion or identity theft.”

A backup strategy is important to overall protection

Backups are a critical component to your overall protection strategy. Is all your critical information being backed up. Is it being stored offline? Has the backup strategy implemented been tested to ensure it works? The FBI has recommendations for ransomware preventions and responses fo r CEOs. It is not a surprise to see that the first answer to the question of ho w to protect your network was Backups.

Tape storage: Your last line of defense

We have learned that ransomware seeks and attacks known vulnerabilities in the
network, where data on servers, storage, and everything else connected to it
will most likely be compromised. For your data to be truly protected, we recommend
an offline or airgap copy in your backup strategy that works in conjunction
with your security software, hard disk drives (HDD), and cloud storage.

Because tape storage is an ‘offline’ storage technology, it provides
effective protection against ransomware and malware. Tape is your last line of
defense—simply because criminals can’t delete or encrypt what they can’t access
over the network. To fully protect your data against ransomware, prevent the
infection in the first place, and then perform regular backups, replicating
data to off-site and offline media such as tape.

Tape offers high-speed restore rates

Not only is tape storage cost-effective, but it offers high-speed restore rates, currently with LTO-8 generation it has an up to 750MBps transfer rate. That makes it ideal for both storing large volumes of data over the long term, as well as protecting your assets. Although replication technologies can provide faster restores, let’s remember they do not protect from ransomware.

Make tape part of your backup and DR strategy

Given the prevalence of ransomware attacks, you need a strategy for
defending your files against these debilitating events. We’ve seen state and
local governments, educational institutions, and private enterprises rendered
helpless in their ability to continue their day-to-day business after an attack.
Start with a proper data protection strategy.

Understanding what part of your data is critical to your operations is the
first step to ensure that a backup copy is readily available on magnetic tape. Keeping
a disconnected offline copy of your data is important to your data recovery
(DR) plan because tape storage provides the best offline option, is
inexpensive, portable—and offline.

When ransomware hits, you want to be proactive, prepared, and in the
position to stand up against ransomware threats. Let’s stop giving them the
upper hand and may this 2020 be uncompromising and ransomware-free.

To view our Partner blog, click here

The “Chill Factor” in a Secured Backup and Archive Solution

air-gap

The topic of data growth and security continues to be a challenge for many
organizations. The question to “air-gap” or not to “air-gap” is consistently
being posed across all industries as they think about a solid backup and
archive strategy. When it comes to how and where to invest, air-gapping becomes
the last item on the checklist, and understandably so. Data keeps growing and
while budgets may increase slightly, IT resources are forecasted to stay flat,
according to IDC. With so many avant-garde technologies out there, it seems
tape is shrinking in its usage. However, tape’s unique ability (despite its
advanced age) to morph into a sustainably green, secure, and very
cost-effective alternative to other backup and archive solutions allows it to
stay relevant – even over cloud alternatives. I’d say a rebound could be on the
horizon…

So, what is the chill factor?

As in weather, the wind chill will determine how cold it actually feels on
your skin when the wind is factored in. Likewise, organizations today must
understand their data to determine how hot or cold it is to leverage the
appropriate storage solution that is efficient yet cost effective. Much of the
data in more expensive primary storage is cold. Cold data is simply
infrequently used data. IDC estimates that about 40% of the 7.5 ZB of data will
be commercially related and of that, about 60% will be cold
data or data with expected retrieval of greater than 30 days. This data is a
perfect candidate for tape storage in your data center or in the cloud. And
hey, cold storage doesn’t require a lot of power and cooling.

Security

Tape continues to be the de facto to secure your cold storage/long-term
data. Fact is, the physical air-gap between tapes and the network simply does
not allow malware/ransomware or hackers to break through to reach offline data.
The goal of these evil agents is to destabilize and destroy the ability to
self-recover, and then demand a ransom. We’ve heard many stories and companies
go out of business because of the vulnerability of keeping all data online.
While any online data can be destroyed by an eventual hacker, the data stored
securely on tape is untouched with its integrity intact.

Considering both costs and damage created by these attacks, plus the
astronomical hit on your resources and valuable time that could be spent on
managing critical data, there are more than enough reasons to create the best
protection of your critical data on tape. Sure, you can keep cold data on hot
disk, but the best approach is to tier it off to the most cost-effective
alternative – tape. That’s why we highly recommend the 3-2-1-1 approach to
protection. At the end of the day, what matters is “are you able to recover?”.
If your data is chilled, there is no reason to tremble.

Economics

Determining the value of your data will help you understand the eventual
storage solution required. Never underestimate the value of your historical
data. We live in a world where our “always online” way of life opens the
door to a barrage of threats. The good news is, economics is on your side. Tape
is still the lowest cost for storage available today, and the foreseeable
future. At less than $50/TB, as long as data is preserved on tape, it will give
you the lowest total cost of ownership (TCO).

Taking these factors into consideration will bring a tiering approach to
your backup and archive strategy and enable the proper protection approach for
the type of data in need of saving, cooling, and securing.

To view our Partner blog, click here