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CMMA Blog

With iOS 14, ad personalization requires permission

With iOS 14, ad personalization requires permission

You might’ve heard that Apple is making changes to its user tracking policies that will impact the use of device identifiers in iOS 14. Now, if you’re not using tracking for advertising, these new policies won’t affect you. And since the data that...

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3 Tips to Keep Your Virtual Audience's Attention

3 Tips to Keep Your Virtual Audience's Attention

What works for in-person events doesn't always work for virtual ones. Here are three things you need to know to create content that will grab your virtual audience's attention – and keep it. **KEEP IT BRIEF  ** When you're sitting down with a live...

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Brightcove: Video That Means Business

Brightcove: Video That Means Business

When Brightcove was founded fifteen years ago, phones weren’t as smart, broadband wasn’t as wide, and “video” still meant DVDs. We’ve grown up right alongside the industry we helped create. During that time, we’ve seen, and even developed,...

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Create Demand Through Video Marketing

Create Demand Through Video Marketing

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them...

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Your Questions on Women in Tech: Answered

Your Questions on Women in Tech: Answered

You had questions, and these inspiring women had answers. Salient Venture's CEO, Diane Hessan, sat down with four of the most innovative and forward-thinking female leaders in tech to share their best insights on how women in tech can reach their...

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Award-Winning Support. Seven Years And Counting.

Award-Winning Support. Seven Years And Counting.

At Brightcove, we're immensely proud and excited to share that once again, the Technology & Services Industry Association recognized our customer support team for Support Staff Excellence, a recognition we have received for seven years in a...

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Why Video Is The Next Big Thing For Public Engagement

Why Video Is The Next Big Thing For Public Engagement

Government communications have undergone a significant transformation, one where the information expectations of the public are central to the strategy. As part of this transformation, Government departments have transitioned their communications...

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3 Fresh Views On The Future Of Video

3 Fresh Views On The Future Of Video

Have you ever heard the expression "ebb and flow"? It describes something that changes on a regular basis – a pattern of change that over-the-top (OTT) streaming businesses are all too familiar with. As the world of streaming video grows at a...

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Good Things Ahead, Video for Good: Q1 2021

Good Things Ahead, Video for Good: Q1 2021

After a year like 2020, we all could use a little more good news. So we're starting 2021 on a high note and shining a BRIGHT light on a few of our amazing customers who are using video for good. These customers all know that there are some stories...

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Zoom Meetings Have Never Been Able to Do This Before

Zoom Meetings Have Never Been Able to Do This Before

Hear ye, hear ye, we would like to introduce you to Brightcove Live Connect, the latest integration of Brightcove Live and Zoom, available now on the Zoom Marketplace! With 2020’s rapid pivot to video, organizations have had to kick their digital...

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3 Reasons Why Video Is The Future of Learning

3 Reasons Why Video Is The Future of Learning

While the global pandemic has accelerated the growth of the e-learning industry, in Asia this trend has been on an upward trajectory for years. In fact, the e-learning market is expected to expand into a $90 billion USD opportunity in five years,...

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