CMMA Blog
With iOS 14, ad personalization requires permission
You might’ve heard that Apple is making changes to its user tracking policies that will impact the use of device identifiers in iOS 14. Now, if you’re not using tracking for advertising, these new policies won’t affect you. And since the data that...
read moreTransform Public Sector Employee Engagement with Video
Now more than ever, effective employee communication is critical to new ways of working. Driven by digital transformation, geographically dispersed teams, and the ever-increasing need to be collaborative, Government departments are embracing...
read moreWhat Streamers Want: Three Tips for Keeping Up With the Shifting Streaming Market
Without question, the pandemic has accelerated the already shifting trend of audiences making the switch from traditional broadcast video to digital streaming — and the industry is seeing changes: Streaming minutes are up 23% worldwide. While ad...
read more3 Key Takeaways from a Virtual Event on Everything Virtual Events
In a virtual world, your audience has a front-row seat no matter where they sit, which means they’re closer to your brand than ever. But what does it take to keep them entertained, engaged, and connected before, during, and after your virtual...
read moreLTN Global & Brightcove Partner Integration Helps FreightWaves Live Stream at Scale
In the massive global freight industry, FreightWaves is the leading provider of global supply chain data and media content to industry leaders and analysts. You could call them the Bloomberg of freight based on how many subscribers they have to...
read more3 Tips to Keep Your Virtual Audience's Attention
What works for in-person events doesn't always work for virtual ones. Here are three things you need to know to create content that will grab your virtual audience's attention – and keep it. **KEEP IT BRIEF ** When you're sitting down with a live...
read moreBrightcove: Video That Means Business
When Brightcove was founded fifteen years ago, phones weren’t as smart, broadband wasn’t as wide, and “video” still meant DVDs. We’ve grown up right alongside the industry we helped create. During that time, we’ve seen, and even developed,...
read moreHow TN Marketing Enables 5 Million Viewers to Master their Crafts with Video
Did you know that billionaire investor Warren Buffet is also a passionate ukulele player? Or that singer and songwriter Rod Stewart has a knack for building model railways and trains and regularly takes them with him on his worldwide tours? For...
read moreHaunts At Home: Brightcove to Stream Day-Long Halloween Event
It's that time of year again, jack-o-lanterns on the porch, scary movie marathons galore, and oh so many treats. However, this year's Halloween festivities will have to be enjoyed from the comforts of home – but that doesn't mean you can't get your...
read moreHow to Turn Your Virtual Experiences Into Dollar Signs
Virtual events are a fantastic way to attract an unlimited number of viewers from anywhere in the world. But, did you know that virtual events can also drive revenue? Here are some tips that we've seen help brands turn their virtual experiences...
read moreCreate Demand Through Video Marketing
Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them...
read moreYour Questions on Women in Tech: Answered
You had questions, and these inspiring women had answers. Salient Venture's CEO, Diane Hessan, sat down with four of the most innovative and forward-thinking female leaders in tech to share their best insights on how women in tech can reach their...
read moreAward-Winning Support. Seven Years And Counting.
At Brightcove, we're immensely proud and excited to share that once again, the Technology & Services Industry Association recognized our customer support team for Support Staff Excellence, a recognition we have received for seven years in a...
read moreWhy Video Is The Next Big Thing For Public Engagement
Government communications have undergone a significant transformation, one where the information expectations of the public are central to the strategy. As part of this transformation, Government departments have transitioned their communications...
read more3 Fresh Views On The Future Of Video
Have you ever heard the expression "ebb and flow"? It describes something that changes on a regular basis – a pattern of change that over-the-top (OTT) streaming businesses are all too familiar with. As the world of streaming video grows at a...
read moreThe Future of OTT – Your Playbook for Beyond 2020
2020 has been a year of unprecedented video streaming all around the world, thanks to a homebound audience hungry for entertainment. Competition for viewers has been fierce, with Disney, HBO, and Peacock all jostling their way into an...
read moreGood Things Ahead, Video for Good: Q1 2021
After a year like 2020, we all could use a little more good news. So we're starting 2021 on a high note and shining a BRIGHT light on a few of our amazing customers who are using video for good. These customers all know that there are some stories...
read moreWhy Your Customer Service Content Strategy Needs Video
Picture this. You’ve recently subscribed to new software, and now you’re having issues synchronising your data and information to start using it. Unable to find answers online, you pick up the phone to contact customer support, only to be faced...
read moreBrightcove Honored With Two Technology & Engineering Emmy® Awards
Today marks an important day in Brightcove’s history. The National Academy of Television Arts and Sciences has recognized Brightcove with two Emmy® Awards for excellence and creativity in technology and engineering! We are proud to join a...
read moreVideo Powers The Big, Bold Future Of The Entertainment Industry
The Consumer Electronics Show (CES) is the most influential tech event in the world, gathering attendees from across the globe to showcase the latest and greatest in technology insights and innovation. This year’s event included a focus on the...
read more10 Virtual Event "Do's & Don'ts" from FreightWaves' CEO
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read moreBright Spots, Big Thoughts: “Video Is Where The Future Is”
It’s no secret that 2020 was a year full of challenges. But, for people who knew where to look, it also brought with it opportunities. Our virtual panel discussion, Bright Spots, Big Thoughts, brought together a handful of those amazing people: Ben...
read more6 Tips for Virtual Events from Ben Rabner, Adobe’s Head of Experiential Marketing
Despite all of the challenges that came with shifting in-person events to virtual ones last year, experimentation became a lot easier. At least that's one of the silver linings discovered by Ben Rabner, Head of Experiential Marketing at Adobe....
read moreZoom Meetings Have Never Been Able to Do This Before
Hear ye, hear ye, we would like to introduce you to Brightcove Live Connect, the latest integration of Brightcove Live and Zoom, available now on the Zoom Marketplace! With 2020’s rapid pivot to video, organizations have had to kick their digital...
read moreA Behind-the-Scenes Look at SXSW’s Virtual Event Strategy
Over the past year, a lot of marketers have faced the challenges of taking what is usually an in-person event and re-creating it virtually. South by Southwest is no exception. As the official video partner for the first-ever all-digital SXSW...
read more3 Reasons Why Video Is The Future of Learning
While the global pandemic has accelerated the growth of the e-learning industry, in Asia this trend has been on an upward trajectory for years. In fact, the e-learning market is expected to expand into a $90 billion USD opportunity in five years,...
read moreHow Video On Demand Helped Nonprofit Foster Forward Exceed Their Virtual Event Fundraising Goal
Foster Forward is a nonprofit organization that supports foster children and the families that care for them. In years past, in-person fundraisers were the most effective way to generate the vital funding needed to continue day-to-day operations...
read more3 Reasons Why You Should Monetize Your Virtual Events
Virtual events have now become a driving force in the way that we gather and communicate. In fact, virtual events last year exceeded the revenue target of physical events for the entire year. Our virtual panel discussion “ROI ASAP, Monetizing...
read moreHow Video Enabled the Atlanta Symphony Orchestra to Deliver Comfort and Connection Through the Power of Music
Like many performing arts organizations, the COVID-19 pandemic was the catalyst for a drastic shift in strategy and a complete digital transformation for the Atlanta Symphony Orchestra. In the spring of 2020 the pandemic forced the ASO to cancel...
read more6 Reasons Why Video Has Opened Eyes – and Ears – for The Seattle Symphony Orchestra
Symphony halls around the world have one thing in common: they’re all designed to be “acoustically wonderful,” says Christine Wood, Vice President of Marketing & Communications at the Seattle Symphony. So when the Seattle Symphony had to shut...
read more4 Predictions for How Virtual Events will Continue to Evolve, from Socialive's CEO, David Moricca
The nature of virtual events has changed dramatically over the last year, and they'll keep changing as audience expectations continue to rise and attention spans become more challenged. I had the chance to connect with David Moricca, CEO of...
read more3 Tips to Produce a Compelling Virtual Event from Talkdesk's CMO, Kathie Johnson
Talkdesk exists to help companies build brand love and customer loyalty through exceptional services and experiences, all via a cloud-native contact center solution. During 2020 planning, the Talkdesk team set an ambitious goal to launch “20...
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