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It’s Time to Wake Up Your Scale

CMMA Blog

Let’s talk about scale. As a concept, it’s simple enough — you take an item or set of figures and expand or contract — proportionally — as needed. Projectors, for example, can scale from a small frame to a massive frame with little effort. Similarly, you hold down the “shift” key when expanding a picture in PowerPoint or Word you’re making that image scale.

As a concept, scale is great.

Scale is great, of course, unless you need to scale revenue-generating ideas. Programs, people, pipeline — they’re all easy to scale in concept, but executing proportional growth for an organization is very, very difficult — doubly so if your role depends on it.

The ON24 Engagement Platform removes the difficulty from scaling your webinar events. It provides you with the tools you need to take a webinar from a few viewers to thousands or whittling an event intended for a massive audience down to a select few. Whether you’re using a global or account-based campaign, you have the power to stretch, shrink and scale your webinars to suit your needs.

Even more impactful is the platform’s ability to scale your programs — whether it’s marketing, certifications, continuing education or more — to your next market. ON24 makes it easy for you to push your hard-fought-for programs, and the ON24 platform, to peers in any region, regardless if they reside in a different county, state, country or global region. In fact, with ON24’s easy-to-use platform, you can teach distant co-workers and co-marketers — through ON24 and its robust, interactive widget — on how they can build and scale webinar campaigns and programs. This provides your organization with both marketing power and regional marketing programs that can scale specifically for a particular theatre of operations — extending your brand, your messaging and your values anywhere on the planet in a one-to-one scale.

So go ahead, expand your marketing efforts. Push your demos overseas. Send your campaigns on a round-world trip and tip off your regional peers on the power of scalable webinars. It’s time to wake up your webinars and your scalability.

To learn more about how ON24 can wake up your webinars, check out www.on24.com/wakeupyourwebinars .

The post It’s Time to Wake Up Your Scale appeared first on ON24 .

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It’s Time to Wake Up Your Data

CMMA Blog

Businesses crave data. The more collected, the more companies can investigate the hidden insights into why personas act the way they do, what they want and what they truly need. Data fuels business intelligence and peels back a persona’s layers — giving businesses a better understanding of the people behind the concept.

The ON24 platform wakes marketers up to engaging prospects at scale with engrossing webinars and events across buying cycle. But ON24 provides more than engaging webinars. It also provides marketers with the tools needed to peel back a persona’s layers.


The tools are in ON24’s intelligent analytics. Measure interest through engagement. Appraise interest through polls. Research curiosity through downloaded resources. Qualify leads by merely asking. By collecting an average of 40 data points per-webinar — not just one — ON24 gifts marketers and sales with actionable data that drives real pipeline results.

That’s because ON24’s intelligent insights supply marketers with detailed analysis on each webinar attendee — scoring them on engagement with a company’s messaging, time spent watching a webinar, questions asked, resources downloaded and much, much more. These data points help marketers better qualify leads, sifting the not-yet-ready for sales from the “let’s talk” prospects.

For example, let’s say a new lead joins at the beginning of a campaign. With ON24, a marketer can track that lead’s progress through the campaign, measuring which messages resonate, which don’t and what the prospect is interested in learning. ON24 even gives marketers the tools to measure the success of a campaign over various webinars.

The ON24 marketing platform enables marketers to accelerate the sales process by making data simple to understand and act on. Get granular with your data. Get grand with it as well. Get reports on your webinar audience in real-time and respond in real-time. With ON24, you have more data, better leads and the tools to better understand your audience. Get intelligent with your webinar data today.

To learn more about how you can wake up your webinars and get better insights into your audience, head on over to www.on24.com/wakeupyourwebinars or simply click this link .

The post It’s Time to Wake Up Your Data appeared first on ON24 .

To view our Partner blog, click here