Successful content has to engage. It has to pull your audience in, build a genuine connection and address a specific problem each audience member is facing. But far too often, content today doesn’t engage. It interrupts.

It’s time to wake up your content with a solution that works for both buyers and sellers. It’s time to wake up your webinars.

According to a recent Demand Gen report, nearly 70 percent of all buyers prefer webinars over any other form of content. What does that mean? It means 75 percent of buyers will share more information about themselves to gain access to webinar content. It means 37 percent of buyers will spend 30 to 60 engagement-driving minutes with webinars. It means 61 percent of the information a buyer takes from a webinar is shared with a colleague.

That’s because real webinars engage with their audience instead of just speaking to. Chats, polls, live Q&A sessions and more gives your brand the means of connecting with your audience. It’s no wonder nearly half of Demand Gen report’s respondents said webinars were their top choice and most valuable content format in the mid-stage of their buying journey

It’s time to wake up your content — click here to learn how.

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Heading to CMWorld 2018? Stop by booth #539 to learn more about how ON24 can wake up your content — and don’t forget to see what real webinars are capable of at “Webinars That Rock: Keys to Engagement-Driven Content Delivery,” in Grand Ballroom B at 12:20 on Sept. 5.

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