Video is the Leader of Content Marketing
CMMA BlogWhen content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words. Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more
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Millennials who grew up with YouTube are naturally looking to it as a first resource when they begin researching any topic of interest, and their parents are following suit. Automotive aftermarket giant Motorcar Parts of America (MPA) was one of the first companies to recognize this trend, and they saw video training as an opportunity to differentiate themselves from their competitors.