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Streaming Video Jobs are On the Rise

CMMA Blog

There are many jobs that didn’t exist a decade ago. Chief listening officer, social media manager and app developer were all unknown titles until recently. Streaming video jobs are another set to add to that list. As the use of streaming video grows, more brands need a dedicated full-time employee to oversee its production. At

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Post Acquisition & Merger Integration Plans Need Video

CMMA Blog

When mergers and acquisitions are months, even years in the planning, organizations have time to communicate the impact of the change to all employees. Often, however, the change happens fast, leaving little room for creating a communications plan. But high-impact communication is necessary, and typical avenues such as email newsletters and all-hands meetings might not

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The Future of Streaming Media for Kids

CMMA Blog

For years, creators and distributors of digital content for kids have been looking over their shoulders, worried that yet another major change in consumer technology will upend the marketplace before they can finish developing their offerings for the platforms du jour. But David Kleeman, senior vice president of global trends at Dubit, a strategy and

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Could Blockchain DRM Stop Digital Film Theft?

CMMA Blog

If you’ve heard the term “blockchain” tossed around, chances are it’s been in the context of Bitcoin. Blockchain — a digital ledger that publicly records transactions — is the underlying technology behind cryptocurrencies like Bitcoin, but it could also be a silver bullet for the entertainment industry by being used for blockchain DRM (digital rights

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What Your Business Needs to Know About Video Streaming

CMMA Blog

Staying up-to-date with changing technology and evolving employee demands is essential. To better understand how video streaming practices are tied to workplace productivity, IBM, in partnership with Morning Consult, conducted research on employee streaming behavior, device preferences, and priority features. Among the findings: mobile devices are video streaming platform leaders, buffering challenges still disrupt engagement,

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Live Streaming Trends & Benchmarks for 2018

CMMA Blog

Looking for data on live streaming trends? Video is projected to make up as much as 82% of all Internet traffic by 2020, a growing share of which will be live video content. From high profile live events to internal communications such as sales team trainings and employee town halls, 2017 has made it clear

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