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How to turn one hour of food prep into a week of good choices

CMMA Blog

What’s worse than going to the grocery store hungry? Working all day without opportunity, time, or access to food that’s actually food. That’s when a Big Mac and Biggie fries start to seem like a good idea. These recipes provide an alternative to the “just get something in my belly” options we sometimes have working on location. In about an hour, you’ll get week’s worth of breakfasts, lunches, and snacks. And since many of our readers spend long days working live events without access to microwaves and refrigerators, the snacks, sides, and lunches included here can be kept safely in an insulated lunchbox and don’t need to be heated on-site.

These tips will take your on-the-go meals from ho hum to finger-licking good

Breakfasts:

food prep

These sous vide egg bites  (sous vide not required) from My Forking Life are creamy, satisfying, and highly versatile (substitute veggies and meats as you see fit). They take about 10 minutes to prep and will feed you for the whole week. Note that in addition to a blender, you’ll need a silicone food mold and electric pressure cooker.

Don’t have the tools? Try kitchn’s similar option made in the oven. It’ll take a little longer, but the bonus is that you can make more at once and freeze them to last even longer than a week or to feed more members of your family.

Lunches:

food prep

Another 10 minutes of prep and you’ll have a versatile chicken or tuna salad  you can eat with veggies, crackers, or bread. The Wellness Mama has a great recipe if you want to make the chicken from scratch and have it for dinner the night before (you’re an overachiever and I’m secretly jealous). If you’re already going through the trouble of making dinner, why not make a little extra? That’ll allow you to break up the week and pack leftovers for a hot meal or two. No microwave? No problem. Just heat your meal in the morning and a good quality thermos (here’s a guide ) will keep it palatable for 5 hours.

Sides: 

veggies food prep

Take another 10 minutes to slice up some veggies (bell peppers, carrots, and celery are excellent for cutting ahead), peel or chop fruit, and cut cheese cubes for your sides. Nuts or Real Food with Dana’s simple trail mix are other great side options with minimal prep.

Snacks:

food prep larabar

Another 10 minutes of prep will get you these  way-better-than-store-bought “Larabars” by 100 Days of Real Food. The ingredients are embarrassingly simple and when I don’t have cashews, I sub any mix of other nuts and the bars have always been delightful.

The process from prep to cleanup

Here’s how to maximize every precious minute.

  1. Get all your ingredients and tools out on the counter.
  2. Blend up those sous vide bites and throw them in the oven or pressure cooker.
  3. Prep Larabars and put in the freezer to set.
  4. Prep your chicken or tuna salad and sides.
  5. Clean all the tools and dishes that aren’t currently in use.
  6. Slice the Larabars.
  7. Remove the sous vide bites.
  8. For super duper overachievers, you can pack up your lunches for the whole week while the bites cool. That means less cleanup and prep during the week, but a little more time up front. It’ll also require you to have enough lunchboxes (these and these are some of my faves) for the job.
  9. Finish cleanup.
  10. Feel like a champ for setting yourself up to eat like a grownup.

Bottom line

Eating nutritious food is hard enough. Doing it on the go or in the middle of a long day and without access to a microwave is practically a miracle. But with a little bit of work up front, you can say goodbye to junky handfuls of nothingness.

*The definition of “real food” is probably about as controversial as politics, so I will include a disclaimer that I am not a nutritionist or doctor and am simply including recipes that contain real food as I understand it. None of these links are affiliate links. I am simply sharing resources I, the queen of making regrettable food choices on the run, have found helpful in my very busy life. 

About PayReel

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The next time you work an event or a production, tell your supervisor you love working with the PayReel team .

The post How to turn one hour of food prep into a week of good choices appeared first on PayReel .

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Six Takeaways From the ON24’s Regulation Webinar That Will Ease Your Mind

CMMA Blog

GDPR went into effect on May 25. With significant penalties for non-compliance, and the fact that any organisation that communicates with people in the EU will have to comply, there was a lot of discussion in the run-up to the enforcement deadline. There continues to be a lot of discussions well after. Many companies are still struggling to comply with the regulations and have questions about various aspects of compliance. What are the regulations? What do we do if our company is not ready for GDPR? Does GDPR affect other departments aside from marketing? How do we build campaigns that help gain compliance?

ON24’s Insight50 Ask About: Regulation webinar addresses these questions and more. Webinar panelists Abigail Dubiniecki, senior lawyer and specialist at My Inhouse Lawyer , Richard Preece, Director at DA Resilience and Zach Thornton, External Affairs Manager at the DMA shared their knowledge and expertise to answer questions and discuss the various aspects of GDPR and what it means to companies.

Here are just six key takeaways from the webinar, moderated by Andrew Warren-Payne from Market2Marketers .

Most attendees aren’t compliant but they are getting there

If your company is not 100% compliant with GDPR, you are not alone. Of the webinar attendees, 48% reported that ‘We are not fully compliant but are taking steps towards it’ when asked ‘Where is your company in terms of readiness for GDPR?’43a66b68 727a 452c 93ca 0654d4dbf7f8

On this note, one important question came from the audience: if your contacts have not opted in by the 25th May deadline, does it mean you can no longer contact them? According to Zach Thornton, if your company is already abiding by opt-in consent rules and you have a continual engagement or relationship with your customer, this implies continual consent making renewal of consent unnecessary. He believes that companies going through this re-consenting process are wasting resources and might needlessly be keeping in touch with contacts that are consenting to receive marketing.

Procrastinators don’t panic

If you are feeling a bit behind on GDPR compliance, don’t panic. Abigail Dubiniecki, from My Inhouse Lawyer, advises not to panic and to think before you act. She has a Five-Step Procrastinator’s Checklist that can help you towards compliance.

  1. Know the law

Get on the ICO website and familiarise yourself with the following guidelines and tools:

ICO Direct Marketing Guide

ICO Guide to the GDPR

ICO PECR Guide

ICO Lawful Basis Interactive Tool

  1. Know your data

Know what kind of data you have. This is important because, as Dubiniecki says, “You can’t do things properly if you don’t know what you have.”

  1. Know your legal justification and your purpose

Segment your database and identify what the legal justification is for having those contacts. You’ll want to know the following information about your contacts:

  • Provenance
  • Preference they have
  • Purpose you are allowed to market to them
  1. Trim the fat

This is where you want to use your metrics. Find out how much engagement you have had with your contacts. From that point, you can purge those contacts that do not engage.

  1. Go forth and market, but do it appropriately and maintain good practices

Establish workflows and make sure you have a record of processing activities. Most importantly, make sure you train those people involved in these workflows and processing activities.

Make privacy a positive

Many of the webinar participants polled (39%) are not sure whether GDPR would be good for business. However, the majority (54%) felt that GDPR would have a positive effect on business.

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This positive outlook on GDPR’s on the state of business is refreshing and in line with the advice given by Zach Thornton. He suggests that companies make privacy a positive. Transparent, common-sense guidance allows companies to address customers’ concerns about their personal data and let customers know that they are in control of how your company uses their data. Privacy can now be a company’s unique selling point.

A good example of an organisation making privacy positive is the BBC, which uses a layered privacy approach. This method provides the most important information to the contact first at the top layer (for example, on a sign-up form); thereafter, each layer of additional information gets more detailed but still gives a clear explanation as to how that information will be used. This approach makes it easier to explain privacy information for the average person.

Email is thought to be the marketing channel most at risk but what about sales activities?2585e5d0 37e4 4922 8758 612202c6982c

Not surprisingly, email is believed to be the marketing channel that has the greatest amount of risk in reference to GDPR. Webinars were seen as the lowest risk.

But while much talk has been on marketing practices and channels that will fall under the scrutiny of GDPR, what about sales activities?

As Zach Thornton explained, because GDPR applies to the processing of personal data that can be linked back to an individual, it does apply to sales activities such as cold calling, contacting prospects via social media such as LinkedIn as well as the use of email prospecting tools. It is important to note that GDPR also applies to human resources, IT and any other department that processes personal data.

If marketing is designed properly, compliance will happen

So how can marketers design their campaigns to gain compliance? According to Abigail Dubiniecki, the answer is to design marketing campaigns that establish a reason for engagement and encourages the development of relationships. If marketing efforts, such as webinars, are created around the idea that people don’t want to miss out and the excitement of being part of something interesting, people will sign up so they can be notified of upcoming events. If you deliver value, compliance will follow

Compliance is an ongoing endeavor

The last takeaway from the webinar is one to keep in mind—compliance does not end; it is an endeavor. As Richard Preece explained, compliance is an ongoing process. It requires you to challenge the way you do things, to understand the risk and have a clear system in place. This system will allow for continuous improvements and adapts over time to the needs of your business.

Want to know more?

If you want to know more, the ON24 Insight50 Ask About: Regulation is available now on-demand.

The post Six Takeaways From the ON24’s Regulation Webinar That Will Ease Your Mind appeared first on ON24 .

To view our Partner blog, click here

Wake Up Your Content with ON24 Webinars

B2B Webinars

Successful content has to engage. It has to pull your audience in, build a genuine connection and address a specific problem each audience member is facing. But far too often, content today doesn’t engage. It interrupts.

It’s time to wake up your content with a solution that works for both buyers and sellers. It’s time to wake up your webinars.

According to a recent Demand Gen report, nearly 70 percent of all buyers prefer webinars over any other form of content. What does that mean? It means 75 percent of buyers will share more information about themselves to gain access to webinar content. It means 37 percent of buyers will spend 30 to 60 engagement-driving minutes with webinars. It means 61 percent of the information a buyer takes from a webinar is shared with a colleague.

That’s because real webinars engage with their audience instead of just speaking to. Chats, polls, live Q&A sessions and more gives your brand the means of connecting with your audience. It’s no wonder nearly half of Demand Gen report’s respondents said webinars were their top choice and most valuable content format in the mid-stage of their buying journey

It’s time to wake up your content — click here to learn how.

Screen Shot 2018 06 25 at 2.34.28 PM

Heading to CMWorld 2018? Stop by booth #539 to learn more about how ON24 can wake up your content — and don’t forget to see what real webinars are capable of at “Webinars That Rock: Keys to Engagement-Driven Content Delivery,” in Grand Ballroom B at 12:20 on Sept. 5.

The post Wake Up Your Content with ON24 Webinars appeared first on ON24 .

To view our Partner blog, click here

Microsoft and ON24 Team Up for Seamless Webinars

CMMA Blog

At ON24, we’re all about making personal engagement at scale as easy as possible. Which is why we’re pretty excited to be selected as the only webinar platform supported by the flourishing Microsoft’s Dynamics 365 platform . And it’s a booming platform, seeing a 65 percent growth rate during the first three quarters of fiscal 2018 — even faster than Microsoft Office 365.

Dynamics 365 is a combination of applications, including customer relationship management (CRM), enterprise resource planning (ERP) and marketing automation, hosted on Microsoft Azure, the company’s cloud platform. Dynamics 365 for Marketing is an ideal solution for marketers and marketing agencies seeking to simplify their business applications on the Microsoft stack.

To get a better idea of just what this partnership between Microsoft and ON24 entails — and what everyone gets out of it — we sat down with Lou Pelosi, VP of Business Development and Partnerships at ON24 to ask him a few questions about this development. Here’s what he had to say:

Q:

Can you explain the relationship between Microsoft and ON24?

Lou Pelosi:

From a high level, we’ve expanded our customer and technical relationship with Microsoft and signed a co-marketing agreement with their Microsoft Dynamics 365 team. The goals of the agreement are to drive greater value for our joint customers and to market and sell together to obtain new customers.

Q:

What was the impetus for this partnership?

Lou Pelosi:

Microsoft launched Dynamics 365 for Marketing earlier this spring to connect sales and marketing and help them to make smarter decisions to maximize marketing ROI. Our strategies and promises — especially when it comes to facilitating both human engagement and actionable insights at scale — to marketers are aligned and complementary.

Microsoft, and Dynamics 365, in particular, has been on a tear recently. Market share is up, the stock price has tripled in recent years, and investing in new SaaS architectures and applications which have significant momentum in the market.

Q:

How will ON24 work with Microsoft Dynamics 365 for Marketing?

Lou Pelosi:

The Microsoft marketing application includes an out-of-the-box ON24 adapter allowing marketers to schedule and reserve ON24 webinars without leaving the marketing application. It also provides both the ON24 presenter and audience URLs to use in emails and landing pages for event promotion and execution. Ultimately, the marketer understands who registered, who attended and collects actionable data on engaged attendees.

Microsoft customers must still purchase an ON24 account, but the initial integration simplifies the webinar process. ON24 is making a special 30-day free trial available to Dynamics 365 for Marketing customers and prospect. You can learn more here .

Q:

How will this evolve over time?

Lou Pelosi:

Microsoft and ON24 continue to invest heavily in marketing technologies and solutions. There are several ways our relationship could evolve as we move forward. Options include improving the out-of-the-box integration capabilities to add more fields and more data for the marketer to gain more insights, improving workflows to simplify webinar management and execution and collaborating on our broader portfolio of martech solutions. We’ll be working diligently in the coming months to communicate our value to customers, prospects and partners. If there are any questions about how you can benefit from the partnership, you can email dynamics@on24.com.

The post Microsoft and ON24 Team Up for Seamless Webinars appeared first on ON24 .

To view our Partner blog, click here

What’s to Love About Webinar World?

CMMA Blog

We get it. Your digital events aren’t going great. Your branded console, if you can even use one, is off-point, your registration is down and your messaging just isn’t registering with those who attend.

We’ve got the cure for what ails you, and it’s called Webinar World 2019 . Our annual conference, taking place March 11 to 13 in downtown San Francisco, gives you and your marketing team the tools, the techniques and the vision to make your digital events best-in-class.

What’s there to love? Well, we figure past Webinar World attendees would be able to say it best:

Think of Webinar World 2019 as your get-away from what digital marketing is now and a gentle push towards what it can be. It’s the perfect getaway where demand gen, marketing ops and webinar ops can re-center their collective efforts and focus on driving engagement with purpose. It’s time to drive real interaction and create a genuine human connection.

It’s time to take a break. It’s time to find a spot with like-minded marketers, content creators and data-driven decision makers and talk about what really matters in a fast-paced digital marketing world — engagement.

Ready for your getaway? Click here and get ready to Engage for Action.

The post What’s to Love About Webinar World? appeared first on ON24 .

To view our Partner blog, click here

It’s time to put the human back into your marketing

CMMA Blog

This September, Mark Bornstein will speak at Content Marketing World 2018. His subject? The keys to engagement-driven content delivery. If you’re heading to CMWorld 2018, take a look at Mark’s speaking session here . If you haven’t registered yet, head on over here . 

You know those movies about robots taking over the world? Ok, that hasn’t happened…yet. But our marketing is becoming increasingly robotic and impersonal. Today, we rely on marketing automation, search algorithms, predictive analytics, artificial intelligence and any other number of digital technologies to scale our programs, reach more people, and be more targeted with our content. And all of that is good, but then what?

There is still a human being at the other end of our marketing and we ultimately need to engage with them in a meaningful way. Today, engagement is measured in clicks, views, and tiny digital signals that might indicate a good potential target. But where is the moment of persuasion and connection? That takes engagement. Real. Human. Engagement.

The good news is that real engagement is becoming more possible every day. Landing pages are becoming more dynamic, websites are integrating cool new tools to interact with site visitors, and there are all kinds of virtual environments where prospects can interact with you and your brand. The key characteristics of true engagement-driven technologies are:

  • Interactivity
  • Multiple content options
  • Multi-media content options
  • Social integration
  • All actions taken by someone are captured and measured

In my world, webinars are the ultimate engagement tool. What other opportunity do you have to interact with your prospects for up to an hour at a time? And, if you’re thinking of a webinar as simply a talking Powerpoint presentation, then you haven’t seen a modern webinar. Today, webinars enable attendees to ask questions, respond to polls and surveys, tweet, connect socially, chat with other attendees, download content, link to landing pages, link to key conversion offers like demos and free trials, and even self-select a sales consultation. They are also multi-media experiences that more resemble daytime talk shows then online presentations.

The real magic of these engagement-driven webinars, however, is how they capture every action that an audience member takes to help us find our best leads and learn from their behavior. By integrating this data into marketing automation and CRM systems, we can put this powerful information in the hands of salespeople. So instead of following up on a webinar, they are following up on a question asked or a piece of content downloaded; essentially continuing a conversation, not starting one.

The explosion of digital marketing technologies and their marriage to automation and artificial intelligence is great. It will help us leave a trail of tiny breadcrumbs in the digital ether for us to discover potential prospects. However, it’s what happens next that is most important. Because ultimately, there needs to be a moment…a human moment. And that is how we will turn a digital signal into a customer.

The post It’s time to put the human back into your marketing appeared first on ON24 .

To view our Partner blog, click here