The Latest Tool for DIY Automotive Repair? YouTube.
CMMA Blog
Millennials who grew up with YouTube are naturally looking to it as a first resource when they begin researching any topic of interest, and their parents are following suit. Automotive aftermarket giant Motorcar Parts of America (MPA) was one of the first companies to recognize this trend, and they saw video training as an opportunity to differentiate themselves from their competitors.
I came away from IBC2018 with a host of helpful takeaways, but these five made the top of my list:
It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.