Metadata is a powerful supplement to video content. It enables organizations to more efficiently classify content, using this information for structure, permissions or help develop unique experiences around content types. Metadata can take many forms, from listing a simple description to tying assets to individuals. To expand on metadata’s growing use, IBM Watson Media has

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Looking to add live polls to your video content? Live audience polling is a powerful tool that can be used to dynamically adapt live content based on feedback. This can alter performances, steering content in a direction viewers it to go, while also gathering valuable information from the audience as well. This article discusses the

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79% of executives with video content archives agree that a “frustration of using on-demand video is not being able to quickly find the piece of information I am looking for when I need it.” This data comes from a joint IBM and Wainhouse Research report, which interviewed 1,801 executives. The frustration is a growing challenge, but one

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Data from a Wainhouse Research report shows that 27% of enterprises that are over 500 employees are adding at least 25 hours of on-demand video content to their archives each month. This explosion of content is proving key for applications like training and educating a workforce, or used as collateral to engage prospects. However, with these growing archives

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Looking to do on-demand and live video streaming with chat support? A lot of considerations can go into selecting the appropriate chat module for your video strategy. These can range from compatible technologies, user management, feature sets and brand-able (or a lack of branding) solutions. This article talks about the process of choosing a chat solution to

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Need an effective CTA (Call To Action) for your live video marketing? Looking to add clickable video overlays? CTAs are an important element of the overall conversion process. While video marketing can be valuable to build brand recognition, sometimes collateral is created for later in the sales funnel with the desire to convert. For these

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