Is Your Storage Prepared for Cutting-edge Media Workflows?
CMMA Blog
From next-generation cameras to multi-camera arrays, new technologies for producing visual content are generating important creative opportunities for production studios, post-production houses, distributors, and other media organizations. The engaging content they are producing has an eager audience. Consumers are readily adopting ultra-high-definition (UHD) televisions, high-resolution mobile devices, and even virtual reality (VR) headsets so they can experience that immersive content.
I was at the annual Sports Video Group (SVG) Summit last week, and as usual it was a great show focused on content management, and the use of technology to help enable the sports industry to provide entertainment to all of us.
Earlier this year we shared findings from a large-scale survey of North American video professionals about their use of flash-based storage. The highlights? Many organizations have already implemented flash-based solid-state drives (SSDs) into their storage environment as a way to boost performance for key video workflows—and additional organizations are planning to move to flash soon.
Millennials who grew up with YouTube are naturally looking to it as a first resource when they begin researching any topic of interest, and their parents are following suit. Automotive aftermarket giant Motorcar Parts of America (MPA) was one of the first companies to recognize this trend, and they saw video training as an opportunity to differentiate themselves from their competitors. 
“Business opportunities are like buses, there is always another one coming.” This is a favorite quote of mine, largely because of the truth that it speaks; specifically, that it takes much more than an opportunity or idea to ultimately have its inherent benefits or value come to fruition. Thinking about existing capability, understanding the business transformation required, and then properly executing these changes are all critical steps to achieving success.
Like most video production and post-production studios, your organization is probably implementing new tools to meet rising demand for finished content in multiple, high-resolution formats. Perhaps you are upgrading software or buying powerful new editing platforms that can manipulate and master such large files. However, to ensure that your workflow doesn’t have any bottlenecks in streaming 4K content, especially in an all-IP storage environment, understanding what kind of performance your storage infrastructure can deliver should be a high priority.