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A look at Brightcove’s in-house video studio equipment

CMMA Blog

Every artist has their special tools. Michelangelo’s chisel and stone. Dalí’s paintbrush and canvas. Shakespeare’s pen and paper.

Well here at Brightcove, our video team has some pretty cool tools too.

Cinema and DSLR cameras, photo lenses, plasma, fluorescent, and LED lighting, boom and lav mics, and a whole lot of accessories to boot.

Having a variety of video production equipment in your in-house studio allows you to produce professional looking video that you can leverage in myriad ways for your company.

Figuring out what to buy can be tricky, and expensive. You want to have the necessary tools you need to produce great looking video content, but also need to keep your budget in mind. There are so many options for cameras, lights, lenses — options for everything even down to headphones and memory cards.

To make things easy and help you with your production equipment shopping experience, we’re going to tell you everything we have in our video closet:

Cameras

Canon EOS C200

The need to shoot in 4K prompted us to upgrade to the C200, and now we shoot almost everything with it—including the videos you see in this post.

Canon EOS C100 Mark II Cinema Camera

The C100 is a reliable and an affordable option for anyone looking to create professional quality video content.

GoPro Hero 5 Black

We use this primarily for time-lapse shots at events, but we have also used it for fun internal videos featuring our employees. While having a GoPro is not necessary, it can be a fun camera to play with to get some creative clips.

Lenses

We mainly use three different lenses for our cameras at Brightcove, all in the Sigma family. Using three lenses from the same brand makes color-grading much easier, since all the footage comes out looking the same.

Sigma 18-35 f/1.8

This is our workhorse lens; we should almost everything with it. The clarity on this lens is awesome, and it’s great for shooting 4K.

Sigma 14-24 f/2.8

If you want to shoot super-wide, this lens gives your footage a primo look and a sense of space. We used it to shoot overhead shots of the ballroom at our annual conference, PLAY .

Sigma 50-100 f/1.8

This big lens is awesome on a B cam for interviews. It gives a creamy bokeh to the background of your shots. 

Lights

We have quite an array of lights in our equipment closet:

Hive Lighting Wasp Plasma Light Kit

We love our Wasp. It’s our main light for almost everything we record. We also use a Chimera Lightbank Softbox with this light to soften it when recording people or close up product shots. This light gives off no heat, lasts 10,000 hours, and produces great colors for your lenses. If it’s within your budget, get this light!

Kino Flow Diva-Lite Kit

The kit we have has two Diva-Lite fixtures and came with diffusers, tripods, and a carrying case. We have taken ours on the road many times, it’s a great kit to get started with and provides awesome lighting for interviews and more.

Westcott LED Ice Light

Aside from being awesome for looking like a light saber and being used in an Arcade Fire video , the Ice Light is an amazing lighting tool that can be used in many environments. It’s great if you’re at an event moving around a lot, and in the studio it works well as a backlight on a paper background or for adding a little extra light on someone’s face.

Microphones

We primarily use three microphones for recording video for interviews, in the field, and for recording voiceovers. Here’s what we have:

Audio-Technica AT4053b Hypercardioid Condenser Microphone

We use this shotgun mic whenever possible in-studio and around the office. The boom mic in our studio is propped up using a K Tek Boom Pole resting on an Impact Turtle Base C-Stand with an Auray Boom Pole Grip Kit. While these three items are all sold separately and are not cheap, it’s a durable and professional setup that will last forever.

Sennheiser MKH-416 Shotgun Microphone

We use this mic when we’re heading outdoors for a shoot since its specialty is external audio.

Sennheiser G3 Camera Mount Wireless Microphones

Lav mics come in handy when recording interviews and speakers at events or meetings at the office. 

Blue Yeti USB Microphone

The Blue Yeti is durable, picks up great sound, and is pretty much ready to go right when you plug it into any audio software program. It has multiple recording settings and is even great for recording podcast audio.

Accessories

For tripods we have a Sachtler Tripod System and a couple of Manfrotto tripods, plus a Manfrotto Monopod. We use 64GB SanDisk Extreme Pro Memory Cards. For motion, we use a Kessler Pocket Dolly Traveler, plus the Mini version. 

For scripted videos we use the Autocue 17″ Teleprompter. Smaller accessories we have kicking around our studio are a set of Matthews Apple Boxes for getting the camera or a person to be the right height and Impact Sandbags to weigh down our tripods that hold up our delicate lights.

We use a Manfrotto Expan Drive Set to hang backdrops in our studio because it can hold up to three at a time, which makes our lives easier because we can pull down whichever one we need at the time.

Our Leatherman OHT multitool has a blade, serrated knife, screwdriver, hook, and bottle opener, and being able to use it one-handed is a lifesaver on set.

We recommend starting by buying what you need to get the job done at first and then moving up to better gear as you starting producing more videos. Another thing we recommend is renting equipment and trying it out before buying it. Figuring out what gear works best for you will help you define the look and feel of your videos.

If you have questions about building your in-house studio and what gear is best for your situation, please feel free to reach out to the Brightcove team for advice.

To learn more about building an in-house video studio, check out 6 Things You Need to Build an In-House Studio

To view our Partner blog, click here

Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running

Marketing

Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong. Well, in live streaming we follow another adage that says, “Murphy was an optimist!” Meaning, it’s key that you have tested your equipment and come up with a Plan B, Plan C, and Plan D. But once you’ve done the prep and the day of your event arrives…what then? Check out our live stream guide packed with best practices, so you can stay up-and-running and maintain viewership throughout your stream (perhaps even increase your audience while you’re at it).

The technical live stream guide

If there is one component to line up first, it’s a dedicated, wired internet connection with backup internet options, just in case. Test your internet on the day of your event and make sure your backup internet is ready in case you need it. Also, consider the internet signal that your viewers will use to watch your event. If you’re streaming an internal corporate event, like a CEO town hall, it’s likely that many of your viewers will be tuning in from the same place, potentially overloading the network. If you don’t have an eCDN lined up to avoid network bottlenecks, consider hosting a viewing party so that many viewers can watch together, rather than bogging down the network by watching individually.

A reliable power source is every bit as essential as maintaining a strong internet connection. The day of your event, make sure the many elements that power your live stream are plugged into a variety of power sources. The last thing you need is a blown circuit taking down your entire set-up.

If something does go wrong, have a slate ready. If worse comes to worst, it looks much more professional to broadcast a “Technical Difficulties” or a “Be Right Back” slate than static or a blank screen. Pro Tip: Don’t leave your stream running so people watch you set up. Create a Pre-Event slate that has a countdown clock or promotes your next session.

Building and maintaining your live stream audience

Even if your live stream goes off without a technical hitch, a common goal of streaming is to reach a wide audience. Assuming you’ve promoted your event far and wide, and viewers know when, where, and how to tune in—be sure to start on time so they don’t tune out before you’ve even begun. When it comes to your content, address any potential gaps or pauses during a run-through beforehand, mix in graphics or interactive elements to keep things moving at a steady pace.

Pro Tip: If you don’t catch the attention of your audience within the first two minutes of your live stream, they are likely to drop off and not return to watch the rest!

It’s possible that no matter how well you’ve promoted your live stream, some of your customers and prospects won’t know that it’s happening. The key to capturing those viewers is a blended distribution strategy . Start by live streaming to social media simultaneously , then your followers will be notified automatically when you’re live. Next, consider expanding your strategy to include paid distribution. These days, it’s possible to stream to thousands of publications across the internet via players embedded within banner ad placements. Reaching the right audiences no matter where they are is what takes viewership to the next level.

Your event page is the centerpiece of your strategy, so as you gather viewers across channels, make sure you’re giving them a reason to click through to your page. Offer exclusive content to viewers on your main event page, like behind-the-scenes access, influencer or celebrity interaction, a live Q&A, or a special download. As your event goes on, there are bound to be attention-grabbing moments—use live clipping functionality to clip and share across social media to show viewers what they’re missing. Once viewers arrive on your event page, you’re able to collect user-level data with a tool like Brightcove Audience, and tie it to your marketing automation stack. That way, your relationship with each viewer doesn’t end when the live stream is over—this is an essential step for making your live stream worth the effort.

After the live stream: Next steps

As your event draws to a close, you’ll probably breathe a sigh of relief—but the work isn’t quite over yet. Stay tuned for the next post in this live stream series to find out how to turn your live stream into video-on-demand assets that maximize your return on investment.

For more live streaming best practices, be sure to watch our conversation, Let’s Talk Live: How to Build the Live Stream Experience Your Audience Wants .

To view our Partner blog, click here

Avoid the Silent Town Hall with Interactive Corporate Video

CMMA Blog

Workforces are rapidly decentralizing and getting more global by the minute. This creates even more need to employ new techniques to bring employees together and engage them with better communication tactics. One way to accomplish this feat is with corporate video. Hosting regular Town Hall live streams can bridge the distance gap, no matter where your employees are sitting.  

Town Halls are typically hosted by the CEO as an update for the employees on the state of the company. For many employees, this is the only interaction they will get with the CEO. So, it’s extremely important these corporate video events run flawlessly and are optimized for employee engagement. Without participation, the Town Hall investment is lost.

Why do Town Halls fail?

Aside from technical failures (watch this video on-demand to learn how to properly prepare for a live event ), Town Halls often fail to deliver authentic content. The CEO’s part is predictable and well-scripted. Employees expect that, but it doesn’t usually inspire audience participation. Following the presentation, there is the ceremonial Q&A.

“Let’s open the floor to questions,” the CEO says.

Crickets.

After an awkward silence that, without fail, goes on for far too long, the CEO says, “You sure there aren’t any questions?”

The Town Hall wraps up and not one employee has asked a question. Their sole opportunity to have an authentic interaction with their CEO has come and gone. The next Town Hall comes around, and the same thing happens. The precedent is set that questions are not expected.

How do you encourage engagement?

To get more people actively involved in your Town Hall you need to level the playing field. At the very least, in-person and remote attendees need the same access to ask questions. This ensures no one group of individuals is pressured to ask a question over the next or steamrolled by another group. Everyone should feel like they are a part of the event.

We’ve seen that including interactive elements within your corporate video event can dramatically impact participation rates for exactly this reason. Live Q&As, live polls, feedback, and interactive agendas can all take a Town Hall from a broadcast to a true engagement tool.  Take a look at this case study with Medtronic from our partner Pigeonhole Live, to see how this type of solution can really work.

A fluid Q&A where attendees can respond to the CEO’s remarks and allowing spontaneous questions to be asked in-person and online through an interactive chat are a great start, but remember that you’ll also need to be sure that your moderator is paying attention to the questions that arise in both formats.

Interested in hearing more about how your Town Hall can be a success or want to see live Q&A in action? Watch the Brightcove #StreamTeam walk through their strategies and more: Let’s Talk Live: How to Build the Live Stream Experience Your Audience Wants .

To view our Partner blog, click here

What Role Does Long-Form Video Play In Building Your Brand?

CMMA Blog

Who has time to watch a video that’s longer than 2 minutes? According to the majority of marketers, probably no one. Much of the narrative on content strategy is focused on shortening videos in order to captivate audiences whose attention spans are quickly dwindling. But does this mean we’re missing a critical brand-building tool?

For our second episode of Video Marketing Mythbusters, we brought in Edward Pank, Managing Director of Asia Pacific for marketing intelligence service WARC, to discuss highlights from the WARC 100 – a ranking of the world’s most effective marketing campaigns. We explored how leading brands are using storytelling to elicit emotional responses and what role long-form video plays in that strategy.

Watch the video to see what we learned.

If you have a topic that you’d like to explore, provide your feedback here and we’ll cover it in an upcoming episode. 

To view our Partner blog, click here

Summer is Winding Down! Make Sure You Are Up To Date with Brightcove’s Recent Product Updates

CMMA Blog

We can’t believe summer is almost over. Hopefully you were able to relax and take some time off. Here at Brightcove, we have been enjoying summer in Boston, while also releasing some exciting new product updates. Check them out:

Brightcove Live: Scalable, reliable live streaming

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Have you seen the new Brightcove Live ? It has had a full platform overhaul to bring you an even more scalable, flexible and reliable live stream solution.

Our NEW Brightcove Live offers some great new features, including:

  • A new, easier-to-use interface that allows even a non-technical user to create and manage a live stream

  • The ability to clip a live event to short, snackable on-demand assets, while the stream is still running

  • The option to publish your on-demand clips to social channels without leaving the Brightcove platform

Don’t have Brightcove Live? Get a trial set up so you can explore these new features.   

Facebook Rights Management: Fight for your rights!

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Do you post videos on Facebook, only to have them stolen and re-posted on sites that are not yours? Good news: you can now configure rights properties within Brightcove Social if you have Rights Management enabled on Facebook.

Here’s the download on Facebook’s Right’s Management tool. Earlier this year, Facebook released a feature focused on combating the “stolen video epidemic,” as reported by TechCrunch . Facebook’s Rights Manager is an admin tool that allows businesses to upload video clips to be monitored, and be notified if copies of these videos are posted to Facebook.

Check out our Product Documentation for more details around the Facebook Rights Management process and how to configure your Brightcove Social account.

Brightcove Accessibility: Video should be enjoyed by all

At Brightcove, we strive to ensure that any videos uploaded to our platform meet the World Wide Web Consortium Standards for accessibility. Last quarter we released Closed Caption capabilities within our Brightcove Social module that allows for optimal sound-off viewing of your Facebook & YouTube videos.

In the coming months, Gallery will improve accessibility for both Portals and In-Page Experiences. We are working with accessibility experts to ensure that our customers can meet Web Content Accessibility Standards while using Brightcove Gallery.

To learn what other measures Brightcove is taking to ensure accessibility, check out our Knowledge Base .  

To view our Partner blog, click here