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5 Ways to Attract & Retain Top Talent

CMMA Blog

It’s widely known that people are a companies’ most important assets.  Even with the rise of technology and the age of information, companies are still benefitting from long-term employee retention.

The bottom line is that employee turnover is disruptive and expensive. The Society for Human Resource Management (SHRM ) reported that on average, it costs a company 6 to 9 months of an employee’s salary to establish the replacement. For an employee making $60,000 per year, it comes out to $30,000 – $45,000 in recruiting and training costs. High turnover rates can also impact company culture, productivity and engagement of the team as a whole, in addition to the overhead.

Employers of the most innovative and ambitious companies are starting to search for more than just talent. Top candidates fit within the company’s culture and are more likely to become loyal ambassadors. For a team of employees who feel engaged, fulfilled and committed to the organization’s long-term goals, the possibilities are endless.

Here are 5 ways to attract and retain top talent:

1. Put Your People First

Researchers agree that the best way to attract and keep top talent is to create a culture where your employees want to work. A culture in which people are motivated, supported and challenged every day. It’s been proven that happy employees work harder, improving personal productivity by 12% , while unhappy employees can be up to 10% less productive. If your employees are happy, it will radiate through the communications with your clients. Happy employees = happy clients, and that’s good for your bottom line.

2. Create Career Paths

Building an organizational structure that allows for career growth takes time and strategy. Being able to show candidates where they can go and how they get there is critical to both attracting top talent as well as retaining them. Companies also need to provide and invest in the right resources. By investing in your employees, you create an environment of support and encouragement that helps employees move up the professional ladder and produce higher-quality work. Common opportunities for professional development include conferences, education classes and training for certifications, but should be tailored to the position and based on the individual’s goals. 

3. Promote Your Mission

Younger generations of workers are attracted to and want to understand the “why” behind an organization’s purpose. The mission and purpose must be evangelized from the top of the company and felt in every department and in every location. Purpose is what drives us to do great work. Not only does your company need to maintain clearly identified values, no matter their age or seniority, but every employee must understand his or her role in supporting the mission in order to achieve the collective results.

4. Foster A Culture of Innovation

As a company, it’s important to embrace technology, systems and new ideas to evolve work-flow. With so many brands competing for attention, it’s now more than ever, that creativity and innovative thinking are critical to a company’s success. When employees feel their ideas are valued and they are supported to try new things, they will be more engaged and develop a passion for brand.  Keep in mind, innovation doesn’t happen in a vacuum.  Building diversity into your teams brings new perspectives that make way for a culture of innovation.

5. Partner with A Specialized Staffing Company

Staffing companies, like TeamPeople , have deep pools of fully-vetted talent spanning across the country.  They specialize in recruiting, hiring, onboarding and managing your staff.  By tapping into their resources, a staffing company can help carry the burden of finding your employee’s replacement and reduce the time needed to fill the vacancy.  The right staffing company should have experience in your industry and match for both talent and personality to ensure the best chance for long-term retention.

 

 

People – It’s in our name and it’s the core of our business. If your company is having trouble finding the right talent for your open positions, we’re here to help. Matching for both personality and skills, TeamPeople uses its ever-expanding database of over 40,000 creative and technical professionals to bring out the best in your team. Send us an email or get a quote  from one of our talent advisors.

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To view our Partner blog, click here

How to Train and Develop Staff

CMMA Blog

A wise man once said, “What’s worse than training your workers and losing them? Not training them and keeping them.”


In a recent study by Sharon Jordan-Evans and Beverly Kaye, which surveyed 6,400 employees, career development was listed as the No. 1 factor in employee retention. This means people are more likely to stay with a company if they feel they are developing professionally.

So what can you do to effectively train and develop staff? As a staffing company that specializes in on-site managed contracts, we know a bit about training and development.

 

Here are a few tricks on how to train and develop staff:

 

1. Determine Areas for Development

You want to evaluate each staff member and determine areas where the individual could develop. You want to especially focus on areas that will have an immediate impact on your business.

 

2. Train for the Future

You want to train staff members and expand their skills while positioning your team to be ready to support the growing needs of your business. So when you are determining areas for development, you want to train in the direction that your business is going, to be able to tackle problems of the future.

 

3. Cross Train Staff

By cross-training team members, it allows people to see the business or project from a different perspective and learn an additional part of the process. This also allows people to learn from a co-worker who may be extremely proficient in a certain area.  Once you get really good at cross-training, it can also provide more flexibility in scheduling staff.

 

4. Provide Self Study Resources

In the age of technology, there are many ways your employees can professionally develop without your immediate time and attention. By giving them self-study resources, like Lynda.com, people can train on their own time and at their own pace.

Did you know that companies with engaged employees outperform other companies by 202%? Not only that, but according to the University of Texas, companies who train employees consistently experience a 21% increase in productivity. This is not just because employees are more educated but more motivated. They feel you as the employer care about their development and are investing in their future. You are making them better at their job, and that’s a win, win.

 

TeamPeople is a media staffing company . We work with clients ranging from Fortune 500 corporations to government agencies to recruit, hire and manage creative and technical media production and AV talent. We combine extensive industry expertise with a passion for what we do to deliver best-in-class solutions for our diverse clients.

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To view our Partner blog, click here