facebookpixel

Pre-Production Essentials: Planning for Olympic Greatness

CMMA Blog

I was lucky enough to be onsite during the Olympic Games supporting a TOP Sponsor with content capture and creation. What an amazing opportunity to be presented with, but it also wasn’t without its challenges. So, let’s dive in!

Paris 2024 set the scene early with the slogan: Games wide open! It made history delivering the first-ever opening ceremony held outside a stadium, down the River Seine, it transformed well known landmarks into open-air sports arenas, and it delivered a more responsible, more inclusive and more equal games than ever before.

image png Oct 18 2024 11 45 22 0556 AM.png?width=257&height=343&name=image png Oct 18 2024 11 45 22 0556 AMimage png Oct 18 2024 11 45 25 5614 AM.png?width=258&height=344&name=image png Oct 18 2024 11 45 25 5614 AMimage png Oct 18 2024 11 45 28 9425 AM.png?width=194&height=345&name=image png Oct 18 2024 11 45 28 9425 AM

There are very specific guidelines and do/don’ts within an Olympic Games, particularly around sponsored content. These guidelines range from how you can refer to the Olympic Games, how you link any content to the specific approved sponsor categories, how the field of play is shown within content and how the Olympic brand is represented and shown.

Here are some of the things I learnt along the way.

Before the Olympic Games begin work with the IOC, your agency partners and your internal brand & marketing teams to create a ‘Look of the Games Guide’. This document should outline

  • overall messaging
  • brand positioning
  • IOC approved imagery and copy
  • required licenses with agreed terms
  • clear sponsor categories
  • examples of creative look & feel (remember to include multiple formats, ratios and layout options)
  • logo lock up’s
  • spacing and positioning requirements

Once aligned this document should be shared with anyone touching content creation across the Olympic Games and be a source of truth. Ensure the full document is approved by the IOC to ensure complete compliance during game times. If you want to be extra prepared I would recommend spending the time pre-games to create brand and IOC approved templates, then you can just drop in the real time content as it comes through, without being concerned around visual, messaging and tone compliance.

 

When your feet are on the ground, take the time to conduct site visits before the Olympic Games starts and you have your scheduled filming day with OBS. I can’t tell you how much this saved us when the Games were live. By accessing the venues before the Games had started we could work out the best entry and exit points, the right areas for camera set up, introduce ourselves to the Venue Managers and write an accurate and succinct shot list with photographs of locations for your OBS crew. This meant they turned up prepared, knowing exactly what the expectations were and how they could best help you to achieve your goals.

 

image png Oct 18 2024 11 48 57 6022 AM.png?width=373&height=210&name=image png Oct 18 2024 11 48 57 6022 AMimage png Oct 18 2024 11 49 00 0282 AM.png?width=374&height=210&name=image png Oct 18 2024 11 49 00 0282 AM

 

The more prepared you are before the start of the Olympic Games the more success you will have during it. Take the time to have the conversations, plan the content and establish clear parameters for your partnership all before you even touch down in the host city.

ptq.gif?a=5111419&k=14&r=https%3A%2F%2Fwww.teampeople.tv%2Fworkforce solutions blog%2Fpre production essentials planning for olympic greatness&bu=https%253A%252F%252Fwww.teampeople

To view our Partner blog, click here

Campaign Live: The Business of Creativity

CMMA Blog

During the opening keynote of Campaign Live 2024, hosted in London earlier this month, Publicis CEO, Arthur Sadoun set the tone for the next day and a half… “Creativity has to be in everything we do”. On one hand this is a really obvious statement, the attendees in the room are in the business of making the ordinary extraordinary. But at the same time it also made me stop and think. What does creativity really mean and with so much disruption in the industry over the past 12 months how do we ensure we turn up every day and harness the power that lies within a great creative idea?

Let’s break it down.. my takeaway from the event is that there are three main things that ensure success:

  • Talent
  • Capabilities
  • Creative

The magic is when the three of these areas come together to drive exciting, thought-provoking, and thumb-stopping content.

 

Talent

It is no longer just about attracting top tier talent, but it is more about retaining that talent, giving them space as individuals to grow, to learn and to thrive in the industry. We need to ensure that our team’s are made a part of the narrative, that people have a safe space to be seen, to be heard and to be understood. During Naomi Walkland’s (CMO, Motorway) session she shared the following extract from Bain & Company ‘Inspired employees are 125% more production than those just satisfied.’ As leaders it is our responsibility to create a culture of mutual respect across the organization that will allow the best work to come to the forefront. A supported team is a successful team.

 

Capabilities

This is an area of constant change, with new technologies disrupting the industry almost daily. It would be impossible to not reflect on this and include a discussion around AI. AI is most definitely a buzz word and something that comes up in almost daily conversation, but how as creative industries can we harness the power of AI, not to take away people’s jobs (which is often the fear in the creative space), but instead automate mundane tasks, those bits of the job that no one enjoys. Daniel Hulme, Chief AI Officer, WPP and CEO, WPP Satalia, looked to define AI in his session and I have to say it was the best definition I personally have heard. Intelligence is ‘Goal-directed Adaptive Behaviour’. The thing I liked about this definition so much is that for AI to be successful you have to have a final outcome in mind. Success will not come if it is tool that is used sporadically and with no real purpose. The key to enabling positive business impact with AI is to set a clear outcome and to be critical of the information provided. As Hulme stated Satalia’s vision was ‘to create a future where everyone is free to live beyond themselves’.

 

Creative

By the end of Day 2 I left 155 Broadgate with one very big question… What if it is time to redefine the word creative? What does creative mean to you personally or to your organization or to your clients? Has creative reached a point of saturation? Perhaps most importantly, how do we truly showcase the value of creative in a world where the word is quite honestly over-used (writing this with the word Creative in my very own job title)… The Cambridge Dictionary lists creative as ‘producing or using original and unusual ideas’. How many ideas these days are truly original or unusual? Inspiration is taken in many forms and I know I am often inspired by the work I see around me, the people I speak to and the natural world. Does this mean my work is not creative? I don’t think so, but to land on a true nugget of a fully original idea is few and far between. The second part of the definition is actually the part I think we can have a true impact on and that is the ‘unusual’. I have been to many pitches were the ‘unusual’ idea has been put on the back seat, it’s been labelled as ‘too much of a risk’. I think it is time for us as an industry to push for the unusual, to be bold, to stand up for what we believe in and challenge our clients and ourselves to go with the unusual, to drive a cultural shift in the ecosystem and be brave. There are two key stand outs from Campaign Live that really lived and breathed this philosophy. KFC UK & the Mother team with the ‘Believe in Chicken ’ campaign and Shelley Smoler, CCO at Droga5 sharing the Dramamine campaign ‘The Last Barf Bag ’. Both these ideas are big, bold and ultimately in my opinion, the highlight of creative, but back to the original point, they both took a risk – but boy, did that risk pay off.

Reflecting back on two engaging, thought provoking and inspiring days I believe it is the combination of the three elements which is the power of one and the bridge to success both today and in the future.

Team at CampaignLive

 

ptq.gif?a=5111419&k=14&r=https%3A%2F%2Fwww.teampeople.tv%2Fworkforce solutions blog%2Fcampaign live the business of creativity&bu=https%253A%252F%252Fwww.teampeople

To view our Partner blog, click here

How IT can ensure secure collaboration in hybrid meetings

cloud administration

The flexible workplace model runs on secure collaboration tools. Using these platforms, our teams can host hybrid meetings and share content from anywhere, with anyone. Learn how IT maintenance and cloud management can ensure company information stays secure and business operations run smoothly, during hybrid meetings.

The post How IT can ensure secure collaboration in hybrid meetings appeared first on AVI-SPL Digital Enablement Services Provider .

To view our Partner blog, click here