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Staffing the Gaming Industry

CMMA Blog

Gaming is a complex ecosystem of creators and technology. Together, it’s shifting the passive way we formerly consumed entertainment towards interactivity and immersive realities. The gaming industry’s current value is $43 billion , which is more than the music and movie industries combined! While a select few brands have already capitalized on partnerships within gaming and esports, others haven’t quite realized the potential it has to offer. There’s a critical need for brands and development studios to improve the gaming workforce by hiring top talent, maintaining compliance, increasing employee satisfaction, and reducing turnover.

Scope of the Gaming Industry

Video game enthusiasts have evolved beyond the stereotype of lazy players in basements. A 2019 report from the Entertainment Software Association (ESA) notes that “75% of Americans have at least one gamer in their household, and 65% of American adults play video games.”

It’s no secret that the industry is massive and still growing. However, it can be challenging to understand the full scope of this vast ecosystem. An excellent place to start is in learning the key components and terminology.

  • Development studios are where video games are designed and created. 
  • Publishers provide funding for development studios, distribute games, and launch marketing campaigns – including hosting esports events. 
  • Emerging technology like streaming , VR, and 360-video are making entertainment interactive beyond traditional consoles. 
  • Combine all of the above components, and you get esports . In esports, video games are played competitively for a prize. These competitions are often broadcasted live from arenas or stadiums.

 

The Expansion of Esports

In 2019, CNN  projected that esport events and competitions would have 345 million viewers by the end of the year. It’s not a surprise either since esports teams, such as D.C.’s own Washington Justice , are rapidly earning fans in their home cities. Gaming arenas are even popping up across the U.S. to support the booming growth of gaming viewership.

 

Gaming arenas in the U.S. include:

 

1 Fusion Arena 2 Esports Stadium 3 HyperX

 

Impact of Gaming Across Brands

It’s evident that gaming and esports viewership is booming – now, let’s talk about the implications for brands and organizations.

Screen time is a hot commodity for brands since time spent playing (or watching others play) video games is at an all-time high. As a result, brands are struggling for market share to turn those viewers into customers. Non-endemic brands, like GEICO , consistently market towards gamers by partnering with publishers and streamers. Even luxury brands such as Louis Vuitton realize the advantage of getting involved. During the 2019 League of Legends World Championship in Paris, Louis Vuitton found a creative way to gain recognition by making a custom trophy case for The Summoner’s Cup  (see below), awarded to the winning Chinese FunPlus Phoenix team at the end of the competition.

Not only are brands embracing gaming industry technology, but so are government, medical, and educational institutions . Many have reaped the benefits of using 360-video and virtual reality (VR) for training. The implication of gaming across these industries increases the need to hire talent such as actors and engineers with experience in this new medium.

 

Competition and Compliance

The scope of the gaming industry is impressive, but success also brings significant challenges for both companies and the talent they employ. Tech giants like Apple, Google, and Amazon attract large applicant pools, especially as they try to expand within the industry . As a result, it’s challenging for smaller development studios and publishers to hire top candidates , especially with competition so fierce.

Turning to the workforce, creative and technical employees strive to keep the machine in motion. However, those employed in gaming work under immense pressure from external and internal expectations. Developers even have a specific term for periods of high stress, called “Crunch .” Leading up to fast-approaching game launch dates, patch releases, and the holidays, Crunch is a pervasive compliance issue in gaming. Crunch can be characterized by intense periods of overtime during the development process, in which the employee, or game developer, may or may not be adequately compensated by the employer. Some Crunch time is voluntary, but a majority of studios make it mandatory .

It’s no surprise that studios have high turnover and unaddressed complaints when the stress of burnout couples with HR issues . Luckily, change is on the horizon. Some work environments have improved since Gamergate  in 2014, and organizations like the International Game Developers Association  (IGDA) are moving efforts forward to make a change. Development studios are now partnering with staffing agencies to increase the scalability of the contingent workforce needed during busy months. 54% of developers now favor unionization , and this opinion is gaining more traction with organizations like Gamer’s Unite. 

 

Partnering for Success

There are many benefits for companies developing teams in the gaming industry to partner with staffing agencies for success. Staffing agencies, like TeamPeople, can be your one-stop-shop for recruiting, onboarding, management, payrolling, and scalability. They are uniquely equipped with agile resources, large talent databases, and knowledge of compliance and legality in the workforce. Studios and development teams are utilizing these outsourced talent solutions to increase sustainability and focus on creative development

 

Talent Retention and Satisfaction

Once companies build their ideal teams, it’s imperative to retain that workforce and reduce turnover. Providing employees with benefits coverage and professional development opportunities can increase productivity, satisfaction, and retention. Many staffing agencies already have agile resources like benefits packages and growth opportunities in place. For example, TeamPeople offers talent LinkedIn Learning as a professional development tool so they can explore further training . Hiring a diverse  group of employees can also increase retention, yet 28% of developers said that studios don’t invest anything in staff inclusion and diversity issues.

 

One-Stop Solution

The gaming industry’s existing success has exponential potential, but the ecosystem can’t sustain itself alone. TeamPeople can find the next graphic designer for your development team, or even staff your next marketing event with expert audio technicians. Working with a staffing partner like TeamPeople will lighten the workload for game developers and brands so they can focus on making impactful entertainment experiences.

 

Let’s improve the gaming workforce, starting with your team! We’ll work with you to find the perfect solution to enhance or grow your gaming department or studio. Reach out to learn more !

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To view our Partner blog, click here

Analog to Ethernet: NAB Highlights the Future of AV & Broadcast Tech

CMMA Blog

Vegas never seems to disappoint me when it comes to NAB . It may not be as flashy as some displays from South-by-Southwest but NAB is the pulse of where the AV, broadcast, and the film industry sits but also where it is going. I overheard a conversation behind me on the plane of a passenger asking their seatmate what NAB actually was

“Is it a technical conference or is it about the creative aspects of film and broadcasting?”

“Both, kind of.”

What is NAB?

To a broadcast muggle that may not be hip to our industry, I would say NAB is very technical in nature but it is the creativity that we have with this gear that makes the masterpieces people binge-watch in their free time or watch casually over a cup of coffee. I was there representing clients who mostly use this technology in corporate and NGO settings but I was standing next to the NBC broadcast team for the Olympics at one booth and the NFL Films team at another.

Discussions on the main stage varied from the post-production team presentation of HBO’s “The Last of Us” to an XR/VR panel on how the technology is used to enhance educational settings and experiences. Our goal as an industry always remains the same: how do we tell better stories? And that doesn’t sound technical to us. Stories of course are as old as language itself. What we use to tell our stories? Very technical. Another feature of NAB is all the side stages and pavilions to offer further breakdowns in our industry’s tech, business practices, and culture, including frank discussions on the progress of Diversity, equity, and inclusion initiatives. A panel discussion hosted by Gals and Gear highlighted the triumphs of how far we’ve come but still how far we need to go to get away from industry practices known as cronyism or shadow hiring. The old “I know a guy” (And it’s usually is a guy) mantra is still alive and it’s up to all of us to continue to work towards these DEI goals.

 

Let’s Talk Tech: Highlights from NAB

There’s lots of tech to get through so we’ll start here.

Last year the bells of the ball were the large remote production video wall sets powered by Unreal Engine or Unity servers. This technological advancement allowed immersive experiences for actors and allowed for any environment to be easily customizable to the whims of a creative team. No need to travel to 6 different locations for a shoot, you could load the digital volumes into the graphics engine, and manipulate lighting and backgrounds in ways that Location managers only could pray for good weather or for that tree in the shot to be merely 3 feet more to the left.

But that was last year. Those sets were still on display of course but no large changes to the tech were show-stopping for this broadcast tech junkie.

From a ten thousand-foot view, I can summarize this year’s NAB display as a representation of two different bodies of vendors: those who transmit signal to a destination and those who have developed products that receive or build upon an IP/cloud workflow.

If you have been involved in the tech talk of the industry in the last 6 or so years you’ve heard of SMPTE2110, IP workflows, and the cloud. NAB 2023 has confirmed what has been on the horizon for years: the time of analog first gear is over. It’s time to turn that serial port into an ethernet one.

 

It’s Time to Unite your AV and IT Teams

If your AV or broadcast teams are separate from your IT teams it is time to start the conversation and get them talking. IP transport of audio and video signals over ethernet is a reality that all vendors are in on. If your IT teams are nervous, they do not need to turn far for assistance, the presence of IT gear manufacturers and cloud platforms have been a mainstay at the show: Cisco, Avixa, Netgear, AWS, Microsoft Azure, etc.

Why is this so important? SPMTE2110, that’s why.

To most people, that just looks like a cat walked across my keyboard. In simplest terms, SMTE2110 allows teams to move video feeds from one place to another using only an ethernet (internet) or fiber cable. Why do I say this is important now? Blackmagic Design , an industry underdog or disruptor (Depending on who you are talking to) released its first converter for IP and 2110. The price point? Only $595.

SMPTE was only seen as affordable and thus doable, for larger organizations and industry juggernauts much like how remote production stages are seen as engines of large studios that produce major motion pictures (ie. Disney, HBO, etc.). This announcement spells a foreshadowing of what to be on the lookout for in the coming years. This technology is no longer inaccessible to your budget. Even network switch manufacturers like Netgear are due to release their next hardware models that will be compatible with SPMTE.

Now, fostering conversations between IT and AV is a whole other discussion article that can get complicated depending on your business, but having these teams start talking is essential. Most IT professionals have little knowledge of how audio and video packets transport around a network and most AV professionals have a limited knowledge of IT security and infrastructure. It’s an uneven playing field for both parties but a team that can acknowledge their individual shortcomings and rise above them will be able to make some incredible productions.

I think I might know what you’re thinking: I’m not doing a SMPTE system upgrade, but I still need a scalable solution that is a bit more affordable and does not include more hardware. Well, my friend, that is what the cloud is for.

 

Scalable Solutions in the Cloud

There were many vendors offering compatibility with their hardware to be run in the Cloud, typically skewed to AWS but many say they are cloud agnostic to a degree: Ross Video, Evertz, Vizrt, Panasonic to name a few. But also browser-native applications that are hosted in the cloud like Ross Video’s cloud production suite or the Switch’s Mimic product.

The cloud, whether you are using AWS, Azure, or GCP, has been around for a while but the “lift and shift” away from hardware purchases is what makes these workflows and products very attractive. Only use what you need when you need it.

Within this cloud production work graphics have been a pain point for many but this year’s NAB demonstrated what is front of mind to solve this: HTML5 graphic integration into products.

Another cat on my keyboard? No. In a nutshell, HTML5 graphics enable the production of graphics from any browser with no coding or broadcast graphics knowledge. With HTML5 graphics, everything happens seamlessly in the cloud and can be controlled by one person. When you are working in the cloud, it is easier to create multiple versions of the same broadcast. For example, a broadcaster with a global base can send multiple broadcast signals, re-versioned for local consumption in other countries complete with graphics in the local language. What once would take multiple teams or workflows can now be streamlined cleanly.

 

What’s next in AV Broadcast Technology?

Wow, with all this human efficiency what could possibly next? AI of course! Web3 was replaced as the reigning hot topic in most spheres now and that is certainly true here. At a stop at the ATSC 3.0 booth, they had an avatar of an ASL interpreter translating an emergency broadcast signal. A combination of the two spheres of the aforementioned tech. It was exciting to see how much AI has pushed accessibility more front of mind for people. This little ASL avatar is only the beginning of building upon closed caption technology before it. Captions are getting faster, smarter, and being translated into more languages for the global audiences remote and virtual audiences have drawn. For our Virtual Services team at TeamPeople this is exciting news as we can continue to integrate greater accessibility options into our livestreaming products

All of these innovations don’t photograph as well as a fancy LED wall or camera but they are transforming the industry. With how much has advanced this year from last year I only have this to say: I can’t wait to see what stories we can tell next.

 

If you need help starting the conversation between your AV, broadcast, and IT teams, we can help. Sarah Doyle and our team of technical experts are well-versed in providing custom solutions for complex workflows. We’d love to hear about the challenges your team is facing and the pain points we can solve with these technical advances in audiovisual technology. Get in touch with us!

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To view our Partner blog, click here

SXSW: A Celebration of Tech and the Convergence of All Things Creative

CMMA Blog

I knew South-by-Southwest (SXSW) was going to be different. The schedule revealed the normal offerings you’d expect: keynotes by such people as the humanitarian chef Jose Andres, Ryan Gellert of Patagonia, and the actor Tilda Swinton, panel discussions about technology and filmmaking, and networking happy hours sponsored by companies such as Edelman, Vimeo, and L’oreal (among hundreds of others). But a deeper exploration revealed that this is not your standard conference. Signs on the convention center floor heralded panel discussions on “tracks” such as Workplace Revolution, Psychedelics, Energy, and the Media Industry. There were fascinating talks on topics ranging from corporate diversity and culture (at the German House) to virtual production on LED-wall sound stages (at the Australia House.)

At the Creative Industries Expo on the main convention center floor, a twenty-five foot holographic dancer lorded over us all, standing next to a booth touting a development service for screenwriters, which was next to a booth designed to showcase new technologies and recruit for the CIA.

A five-minute walk from the Expo led you to a huge 3D Dorito which infused your nostrils with Cool Ranch (really), and another ten-minute walk from that led to a warehouse with a full-on immersive experience based on Showtime’s hit show Yellowjackets, complete with hors d’oeuvres that were definitely not made from people.

 

The Convergence of Tech with All Things Creative

Officially, South-by (as the cool kids call it) is a festival that celebrates the convergence of tech, film, music, education, and culture – and I can tell you firsthand that it delivers on that celebration. I’ve been to film festivals and film markets and business events and trade shows and tech conferences, but I’ve never experienced all of them in one city with one pass within 5 days.

It was, quite literally, overwhelming. Seeing and hearing and experiencing everything proved to be an impossible task, and my only suggestion for next year is that they incorporate a cloning booth so one can attend everything simultaneously. (Although I hear that might be on the slate…)

What I was able to see, however, was informative and inspiring. The Expo, especially, proved to be much more engaging than a standard industry floor, due to the sheer breadth of products and services and technologies on display from every industry. The panels were – as you would expect from presenters of this level – well worth the time.

 

This is how we roll

One panel in particular sticks out, because I actually ended up being one of the camera operators at the last minute. This panel was being presented by a potential client with whom I was chatting, and – after describing our services – they mentioned that one of their camera operators had backed out at the last minute for a panel that day, so they could have used us. Given that I have spent years working for TeamPeople as a camera operator filming panels and conferences, I volunteered to fill in and run his 2nd camera (at no charge…) – and their relief was palpable. They were also pleasantly surprised to see that even the people we have on the ground at a festival and conference are able to operate cameras on a moment’s notice…which is just how we roll over here.

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It All Comes Down to Storytelling

I found myself engaged in some fascinating conversations – about technology, media, finance, or just life in general – with some of the smartest people I’ve ever met. I met brilliant filmmakers, ingenious designers, savvy financiers, and entrepreneurs who are re-inventing drone taxis or redefining the travel industry or creating new products for immersive virtual meetings.

One of those entrepreneurs with a fascinating story is Alexandra Schrecengost, friend of TeamPeople and Founder and CEO of Culture With Us , a relatively young company which offers virtual and hybrid team experiences for business. Alex was named as a 40 under 40 Tastemaker by Wine Spectator in 2021, and she was invited to be a private mentor for people who were interested in learning more about Diversity, Equity, and Inclusion as it applies to Entrepreneurship. As a diverse business owner and accomplished entrepreneur, there are few people more suitable to mentor on that topic. The opportunity to meet with people like Alex was yet another interesting offer from the festival, and also stands as a testament to the wonderful diversity on hand at SXSW.

Given TeamPeople’s focus as a service for companies needing creative roles and production, it was interesting to be exposed to so many other types of companies and ventures, and I found myself pleasantly surprised by just how much there is to celebrate in the convergence of all of these industries. By the end of my time at SXSW, I came to understand why this is the case, and why SXSW works:

It’s because – at the end of the day – the entire conference is about storytelling. Everyone in attendance has a story to tell, whether it’s about a new trend or a revolutionary product or (in the case of filmmakers) a literal story. A festival like this just drives home the point that the singular thing that makes us human is our need to tell and hear these stories. I was thrilled to be at an event that celebrates this in such a fun and delightful way, and I got the sense that many of my fellow storytellers and story-lovers shared that same sense of joy.

 

A Celebration of Humanity

I also found myself incredibly grateful to be part of an industry, and a company in TeamPeople, whose purpose is to celebrate this part of our humanity. It’s easy to fall into cynicism, and to only see the business and capital and competition at a festival like this, but a bit of digging and some late-night conversations will reveal a diverse, thoughtful community of people who all just want to tell and share each other’s stories.

It was enlightening, empowering, and fun, and I’m very much looking forward to returning next year.

 

Are you looking to share your story? Whether you are sharing entertainment, news, documentaries, educational or corporate video content, we know the people and the processes to get the job done right. We have talented teams deeply ingrained in the storytelling community who can help convey your message, and rosters of production vendors to bring your story to life. Contact us – we’d love to hear about your story!

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To view our Partner blog, click here

Partnering for A More Inclusive Gaming Workforce

CMMA Blog

Gaming is a booming, $149 billion global industry that’s grown rapidly since the onset of COVID-19. According to an article in the WSJ , some reasons include, “bringing back lapsed players, attracting newcomers and driving already heavy gamers to play more often.” Because of this rapid growth, gaming’s spend is projected to exceed 1.59 billion in 2020 – a 9.3% increase from the year before! As the world turns toward gaming as a means of entertainment and socialization, it’s no surprise that skilled talent in the industry is in high demand.

With the increased need for top-notch talent, we looked for ways to benefit the gaming industry and aspiring job-seekers. This year, TeamPeople partnered with the International Game Developers Association Foundation (IGDA-F) to diversify, support, and grow the gaming workforce. 

One Common Goal

As the gaming industry grows and evolves, organizations across the globe are taking matters into their own hands to foster change. The IGDA-F is a US-based public charity organization whose mission is to diversify and promote inclusion in the game development community. They believe that diversity of all kinds will lead to better and more successful products and companies, as well as happier and more successful game developers. Their annual programs support developers from around the world and reflect a broad international focus.

In response to COVID-19, the IGDA-F switched their annual, in-person GDC Scholarship programming to a virtual 2020 Grantee Online Program. Since May, we’ve been sponsoring the program alongside some of the world’s largest gaming brands, such as Xbox, Riot Games, Activision Blizzard, Iron Galaxy Studios, Zynga, and Audiokinetic. Our common goal is to provide people across backgrounds with the resources needed to position themselves within the industry and, ultimately, land video game-related jobs.

 

Building A Skilled & Diverse Gaming Workforce

It’s no secret that improvements surrounding diversity and inclusion are long overdue within media and entertainment. As it turns out, hiring a diverse team can benefit both companies and talent alike. For companies, hiring a  diverse group of employees can increase retention, boost productivity, and create an environment of mutual respect. For employees, diversity can increase workplace satisfaction, economic empowerment, and opportunity. Despite these benefits, 28% of developers say that studios don’t invest anything in staff inclusion and diversity issues. That’s why we stand with the IGDA-F in recognizing that it’s time for change and action.

One of the best ways to support this change is to provide underrepresented communities with the resources and skills needed to land gaming-related jobs. The IGDA-F’s 2020 Grantee Online Program helps individuals from around the world build gaming skills and learn from industry veterans/mentors. Since our mission at TeamPeople is to help talent pursue their passions and do what they love, we saw the IGDA-F’s program as the perfect opportunity to instate ourselves as a resource to the grantees.

As sponsors, we provide a support structure for diverse, early to mid-career game developers once they choose from three tailored skill trees: Leadership Skill TreeVideo Game Skill Tree, and Entrepreneurship Skill Tree. From there, we help them navigate in-person and virtual networking, the job search, interviewing, career development opportunities, and much more. Despite the nuances of each grantee’s background, areas for improvement, and the skill tree they pursue, these individuals are the next generation of gaming industry leaders. We’re thrilled to be a part of their career progression and see how they make a difference in the industry throughout their careers!

 

Creative Pursuits Podcast Meets Gaming

The ball doesn’t stop rolling with the 2020 Grantee Online Program. TeamPeople is also a sponsor of Creative Pursuits , the podcast that explores the intersection of art, communications, and technology. In August, the podcast set out to discuss gaming in a two-part series that we’re excited for the world to hear.

In the first episode titled Level Up: Diversity And Equity With Gaming Advocate Nika Nour , host Alex Crow interviews Executive Director of the IGDA-F, Nika Nour (@Nika ). She’s a diversity leader within the video game industry and oversees the IGDA-F’s 2020 Grantee Online Program. Nika’s mission is to advance inclusion efforts and open doors for minorities aspiring to get their foot in the gaming workforce. Throughout the episode, Nika shares her most profound experiences and insights as a female gamer and diversity advocate. She also discusses what it was like navigating grade school bullying as a young female gamer in the 90s, the 2008 economy, Capitol Hill, Gamergate , #MeToo, and recent reckonings with racism and sexism in the video game industry.

 

Listen in on the first episode of the two-part series featuring Nika Nour below, and stay tuned for part two of the series! For more insights and inspiring stories, be sure to follow Creative Pursuits on Twitter , Facebook , and Instagram .

 

Raising the Bar in Gaming

Nika’s story and the IGDA-F’s mission inspires us to continue raising the bar for diversity within the gaming workforce. Through programs like the 2020 Grantee Online Program and platforms such as Creative Pursuits, we can promote the next generation of aspiring game developers and amplify leaders like Nika.

 

Ready to develop your diverse and inclusive team of game developers and industry experts?  Let’s raise the bar together! TeamPeople is working at the intersection of creative and digital to be your strategic partner. We’ll work with you to design a solution that best fits your team and operation. We hire talent across backgrounds to provide our clients with fresh talent and unique perspectives. Check out our gaming capabilities and strike up the conversation .

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To view our Partner blog, click here

Partnering with the IGDA Foundation

CMMA Blog

In early 2020, TeamPeople joined forces with the International Game Developers Association Foundation (IGDA-F) . Together, we set out to diversify the gaming workforce and provide individuals across backgrounds with the tools and resources needed to better position themselves within the gaming industry and, ultimately, land video game-related jobs! 

The IGDA Foundation’s 2020 Grantee Online Program

In response to COVID-19, the IGDA-F switched their annual, in-person GDC Scholarship programming to a virtual 2020 Grantee Online Program. Since May, we’ve been sponsoring the program  alongside some of the largest gaming brands in the world, such as Xbox, Riot Games, Activision Blizzard, Iron Galaxy Studios, Zynga, and Audiokinetic!

Building A Skilled & Diverse Gaming Workforce

The 2020 Grantee Online Program  provides individuals from underrepresented communities around the world with opportunities to build gaming skills and learn from industry veterans/mentors who can steer them towards career success. Since our mission at TeamPeople is to help talent pursue their passions and do what they love, we saw the IGDA-F’s program as the perfect opportunity to instate ourselves as a resource to the grantees.

As sponsors, our responsibility is to provide a support structure for diverse, early to mid-career game developers navigating in-person and virtual networking, the job search, interviewing, and career development opportunities. Grantees represent a wide span of countries, including Africa, Australia, Canada, Chile, Eastern Europe, Estonia, Europe, India, New Zealand, Pakistan, Peru, Poland, South Africa, United Kingdom, and the United States. Each grantee can customize their experience and seek help in critical areas they need it the most by choosing between three tailored skill trees: Leadership Skill TreeVideo Game Skill Tree, and Entrepreneurship Skill Tree. Despite the nuances of each grantee’s background and the skill tree they pursue, these individuals are the next generation of gaming industry leaders, and we’re thrilled to be a part of their career progression!

TeamPeople & IGDA Foundation Panel: Finding A Job During COVID-19

In addition to sponsoring the 2020 Grantee Online Program, we support the program by providing mentors to the grantees for one-on-one guidance in the form of presentations, workshops, Q&A sessions, and hand-outs.

One actionable way we’ve done this so far is through a virtual panel discussion on finding a job during the pandemic. In August, two of our top-notch recruiters went live during a virtual Zoom discussion in front of 25+ grantees from the program to share tips, tricks, and insights on navigating the tricky undertaking of job-seeking amid a pandemic. Check out the full panel discussion here:

 

Meet the Panelists from TeamPeople’s Talent Acquisition & Recruiting Team:

8-1

Mandee Neubauer is TeamPeople’s Talent Acquisition Lead!
She has 7+ years’ experience in recruiting and talent placement, She knows all of the in’s and out’s behind what it takes to get your foot in the door in the workforce and land your dream job. Mandee’s an ANA Certified Staffing Professional and has recruited for a plethora of big-name brands, including several well-known gaming brands.

9

 

Robyn Johnson is TeamPeople’s Talent Acquisition Specialist!
She’s an experienced recruiter and human resources professional with a demonstrated history of working in multiple industries, including Media Production, Food & Beverage, Legal Services, and Non-profit. She’s currently involved in key initiatives for TeamPeople clients who are making a splash in the gaming world.

 

Creative Pursuits Podcast Meets Gaming

The ball doesn’t stop rolling with the 2020 Grantee Online Program! TeamPeople is also a sponsor of Creative Pursuits , the podcast that explores the intersection of art, communications, and technology. Recently, the podcast set out to discuss gaming in a two-part series that we’re thrilled to support.

In the first part of the two-part series titled Level Up: Diversity And Equity With Gaming Advocate Nika Nour , host Alex Crow virtually interviews IGDA Foundation Executive Director, Nika Nour (@Nika ). She’s a leader in diversity and inclusion within the video game industry, and her mission is to advance inclusion efforts and open doors for minorities apiring to get their foot in the door in the gaming workforce. Throughout the conversation in this episode, Nika shares her most profound experiences and insights as a female gamer and diversity advocate. She also discusses what it was like navigating grade school bullying as young female gamer in the 90s, the 2008 economy, Capitol Hill, Gamergate , #MeToo, and recent reckonings with racism and sexism in the video game industry.

Listen in to the first episode of the two-part series featuring Nika Nour here, and stay tuned for the upcoming part two of the series!

Raising the Bar in the Workforce

Nika’s story and the IGDA-F’s mission inspires us to continue raising the bar for diversity within the gaming workforce. Through programs like the 2020 Grantee Online Program and platforms such as Creative Pursuits, we can promote the next generation of aspiring game developers and amplify the voices of leaders like Nika.

Ready to develop your diverse and inclusive team of game developers and industry experts?  Let’s raise the bar together! TeamPeople is working at the intersection of creative and digital to be your strategic partner. We’ll work with you to design a solution that best fits your team and operation. We hire talent across backgrounds to provide our clients with fresh talent and unique perspectives. Check out our gaming capabilities and strike up the conversation here.

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To view our Partner blog, click here

Simplifying the Video Production Process

CMMA Blog

The average consumer is watching short-form and long-form videos every hour of every day on every platform. In today’s content-driven world, we’re at a point where video is no longer a trend but rather a social normality. For companies and brands looking to connect with their audience on an advanced level, video is an essential piece of your content strategy that cannot be overlooked!

 

Fueling the Fire

Facebook, a brand known for its ever-changing, trend-based algorithms, is facilitating the growth of video on social media and requiring companies and brands to get on board. With native video posts on the platform increasing in the U.S. by 94% annually, Facebook has amended its ad structure to compel business owners to leverage video in return for the impressions they desire. If a marketer is looking to increase brand awareness on Facebook, they need to embrace video. Otherwise, their content won’t receive the engagement it deserves!

Without a doubt, YouTube has also helped fuel this fire – a fire they arguably started. YouTube reports a rise in mobile video consumption by 100% every year. According to Hubspot , with 400 hours of video content uploaded every minute, the sheer amount of video content on YouTube is overwhelming, yet wholly justified. People are searching and watching YouTube videos at a shocking rate of 1 billion collective hours per day. From tutorials to music videos to streaming for entertainment purposes, your customers don’t just want video content – they expect it and are growing to rely on it. 

 

What Goes Into Making A Great Video?

Unfortunately, video production is one of the most complex and intricate processes in all of inbound marketing. Compared to written content, this is especially apparent. Any company can combine a talented writer who understands SEO with a graphic designer, and they’ve got blogs, e-books, and white papers galore. But video? Video is a different game.

 

It starts in pre-production. 

Before you even begin storyboarding, you need to have a solid understanding of the capabilities and tools available to you. It’s essential to be aware of the budget, abilities, and limitations of your video production software and the team at your disposal. Be sure to establish facilities for shooting and a team of talented writers, actors, designers, editors, and so forth who are essential to complete the project. On top of everything, the most critical aspect of pre-production is crafting the message. No matter how advanced your technology and team are, the quality of the content and story is paramount to the success of the video. A great video elicits a response in its viewers and drives engagement. These factors impact everything from the successful production of the video to your efficiency and ROI.

 

Next up is production. 

Chances are, this is where you may need some outside help. Hands down, skilled camera operators, professional lighting, and sound equipment can vastly improve the quality of your video. From a psychological perspective, videos with higher production quality have a higher perceived value of the message. Consider your audience, buyer personas, or ideal viewers, and use that to gauge the level of sophistication that your video needs. Be creative and use what is available to you to express the message you strategically crafted

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The final stage of the process is post-production. 

You’ve put a lot of great work into your video so far, but post-production is where the magic happens. Exciting transitions, graphics, or animation can enhance any video and make it come to life, drastically increasing viewer engagement and ultimately extending the reach of your video. 

The part that’s not magic is how long it can take. Post-production is a time-consuming and detail-oriented process. It’s important not to underestimate the length of time needed when building out your initial timeline. Having an experienced editor or post-production designer in your arsenal can prove to be extremely beneficial, especially when working under a strict deadline. An experienced editor can also correct or improve quality issues from the production stage, such as lighting and sound. Subtitles are also a highly recommended enhancement since WordStream  announced that people watch 85% of videos on Facebook with the sound off. Subtitles will also ensure the inclusivity of those with hearing impairments!


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Outsourcing the Help You Need

 

Let’s all agree that video production can be a complicated process! For many marketing teams without a dedicated in-house video team, creating a video initiative requires a great deal of commitment. From having the essential tools and resources to the necessary training and skills, it’s easy to see why outsourcing is a standard solution. Outsourcing the video production and/or the post-production work allows your marketing team to play to their strengths in focusing on content creation to market the final video. Not only can it save you time, but outsourcing these processes also brings quality and professionalism to your message and brand.

However you choose to incorporate video into your company or brand’s strategy, it’s well worth it. According to Insivia , 52% of marketing professionals worldwide name video as the type of content with the best ROI. Moreover, marketers who use video grow revenue 49% faster than non-video users.

 

It’s time for you to take advantage of the flexibility of outsourcing! TeamPeople  has an international database of 40,000+ freelancers specializing in digital media, technology, and creative work. We can bridge the gap between great marketing and excellent video and take the cumbersome process of producing a video out of your hands.

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