While the audience for the biggest football event of the year—111 million strong—was on par with previous broadcasts, the game itself posted its lowest ratings in the past three years. Coming off of a less-than-stellar regular season, which saw a 9 percent drop in ratings, it’s safe to say that viewers felt something was lacking. One

The post What the Big Game Might Have Looked Like with Watson appeared first on Streaming Video Blog .

To view our Partner blog, click here

Have you ever watched a sad movie on TV that was suddenly interrupted by an upbeat, loud ad? How did it make you feel? Did you suddenly find yourself switching gears emotionally? Did the ad seem jarring and inappropriate? Did you wind up resenting the advertiser? There’s ample evidence to back up the belief that

The post Contextual Video Advertising: Why It Matters and How AI Can Help appeared first on Streaming Video Blog .

To view our Partner blog, click here

­­­ Verizon could be the latest to enter the fray in the well-populated streaming media services market. This summer, the telecommunications giant has potential plans to launch a new Netflix competitor. But there’s a problem: according to Derek O’Donnell, senior research analyst at Gartner, the average limit for subscriptions to online streaming services is three, and

The post To Win in Streaming Media Services, Get Clever with Data appeared first on Streaming Video Blog .

To view our Partner blog, click here