Without question, the pandemic has accelerated the already shifting trend of audiences making the switch from traditional broadcast video to digital streaming — and the industry is seeing changes:

Streaming minutes are up 23% worldwide.

While ad sales took a hit earlier this year, connected devices such as smart TVs saw the most resilience with a decrease in CPMs of 6% — considerably less than other devices. To close out the year, the industry is expecting a 6% YOY increase in overall digital ad spend.

New streaming services are emerging such as Quibi, Peacock, HBO Max.

As the streaming industry grows, businesses must pay attention to what viewers want to keep them from going to a competitor — so we partnered with YouGov to explore trends like what device audiences stream on the most and how willing streamers are to try new services. Here are some of our most notable findings:
1. Streaming is up all around, with smartphones taking the lead.
People are streaming more on all devices, but the biggest jump in views goes to the smallest device —  smartphones take the lead with a 46% increase in streaming since the COVID-19 outbreak began. This trend may be here to stay with mobile subscriptions claiming 40% of the subscription-based video on demand (SVOD) market by 2025.
Action: Optimize your mobile viewing experience – your content needs to be pushed through a mobile app; mobile-web won’t cut it. Audiences want to turn a screen and watch content from every angle and they want to click and share their favorite episodes using social sharing features. Having an improved performance can also reduce costs for service providers and enhance viewer experience, encouraging loyalty.
**2. Ad-supported and subscription-supported video were both watched equally. **
Viewers didn’t mind watching their favorite shows with ads in between, but they were also willing to pay for a monthly or yearly service without ads. When asked how they liked to watch their content, ad-supported (AVOD) and subscription-based (SVOD) services were preferred equally.
Action: Give your audience what they want – the power of choice. With both ad-supported and subscription-based models, viewers are free to choose how they spend their time and money. These models also give viewers a sense of control, something they’ve never had with traditional broadcast services.
**3. Seven out of ten people are willing to try a new streaming service. **
Now is the time to launch that new service. But before you can convince audiences to pull out their wallets, consider giving them a taste of what you have to offer. Nearly 63% of consumers said the primary driver to try a new service was a free-trial or offer.
Action: Make sure you build your service with the ability to offer trials, couponing, and promotions. For example, Revry, the first global LGBTQ streaming network, relaunched its apps during pride month with a special promotion for new subscribers and is now reaching over 250 million homes and devices.
Streaming is higher than it’s ever been before so if you’re looking to get ahead of the shifting market, now is the time. Invest in your technology platform, content, and promotional strategy and prepare for a future in the growing streaming market.

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Did you know that billionaire investor Warren Buffet is also a passionate ukulele player? Or that singer and songwriter Rod Stewart has a knack for building model railways and trains and regularly takes them with him on his worldwide tours?
For some, hobbies are a means of sharpening the mind; for others, they’re a simple creative exploration into a new craft or field. No matter the reason, people will find joy in their hobbies, and the desire to learn more in a way that’s both engaging and reliable is something all hobbyists have in common.
With nearly 2,000 hours of on-demand instructional video tailored toward over 5 million viewers in more than 150 countries worldwide, TN Marketing delivers what all learners crave: a quality, engaging way to connect with their interests from anywhere, at any time.
They’ve built virtual communities such as GetHealthyU TV, Woodworkers Guild of America, and the National Bowling Academy — and that’s just to name a few. Viewers connect to each community right from home on their connected devices.
For the community enthusiasts on the go, TN Marketing also delivers high-quality, reliable video on the web, so viewers can connect and learn from anywhere. All they have to do is press play.
It’s no surprise that learners crave an opportunity to explore their interests in a way that’s both personable and genuine, especially if it involves hearing from experts who know their passions best. This immersive experience is one that video can deliver.
Video also has the power to provide audiences with one-on-one walkthroughs at a pace they can control with the click of a button. If a viewer gets lost along the way, they can always hit rewind or press pause. For those who love to practice their crafts alongside their learning, this is a crucial seller.
Video helps to connect people with their passions like no other medium can. TN Marketing chose to partner with Brightcove to make sure those connections never stop and that savvy hobbyists can get the information they need to keep doing what they love.
Do you want to learn more about how Brightcove is helping TN Marketing bring quality, reliable content to millions of hobbyists around the world?

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Have you ever heard the expression “ebb and flow”? It describes something that changes on a regular basis – a pattern of change that over-the-top (OTT) streaming businesses are all too familiar with.
As the world of streaming video grows at a mind-blowing pace, media companies are continually having to adjust course to stay on top of what their audiences want to see and how they want to see it – everything from which device viewers stream on the most to how they pay for the service, how often, and of course, how much.
One of the most important things these businesses need is a strategy for anticipating change, connecting with and bringing in new audiences, and staying on top of the booming market.
During Brightcove’s Over-The-Top-View Video Strategy Summit, we invited some of the media world’s top experts to give us their perspective on what streaming businesses should be thinking about right now if they want to face the market head-on. Here are three things we learned:
**A la carte or bundled up?  **
More and more viewers are breaking ties with traditional pay-tv for more control over what they watch and when, but how much control will we really see in the near future? If you’re a viewer who just loves CBS’s NCIS series, will you be able to pay for only that? Will control extend to individual pieces of content selected a la carte, or will our choices have to fit into broader bundles?
Interpret’s Brett Sappington says it “depends on who’s doing the bundling.” There could be an advantage to bundling specific content and channels or services if there’s a demand for that particular bundle. For example, we might start seeing different services like Discovery+ paired with ESPN+ in the future, but only if they benefit from each other’s audience.
How to avoid the digital freeloader.
We all love free stuff, but what’s free for the customer can be very costly for the business – especially for a streaming business. Adding a free trial to your service that lets viewers explore your content seems like a no-brainer right? That’s not exactly what the experts are saying.
CakeWork’s Rebecca Paoletti says you have to make sure you’re not giving up too much. “We encourage seven days free or less. If you really have a good service and have many people talking about your offering, it should really be just a one-click buy.”
Audiences are driven by good content, but if they’re given free access to that content, you’re not only losing revenue, you’re devaluing your service. WATCHiT’s Moustapha Bekheet notes that it’s important to remember that your content generates cash flow for your business and not to give it up so freely. “We don’t have any free trials, but sometimes we offer an episode for free of a premium series, a generous snippet to get the audience interested in the content and make them want more.”
**FAST doesn’t just mean speed. **
Are you familiar with FAST? We’re not talking about NASCAR or Usain Bolt – FAST as in free ad-supported TV. It’s what today’s streamers want and what content creators are jumping into in order to grow their audiences.
FAST services such as Pluto TV, Xumo, and Roku Channel are popping up everywhere. At their core, these services provide free content to consumers who don’t mind the ads. But they also provide a way for creators and media brands alike to increase the number of eyes on their content. It’s sort of a win-win scenario.
However, just pushing content to a FAST channel isn’t enough. Revry’s Alia Daniels says you need a strategy in place if you want to take advantage of this new trend. She recommends that businesses “push the best, most well-known names, and content topics that the partner or channel would actually want to promote.” Once you have your viewers’ attention, they’ll be more likely to explore your own channel outside of the free one and consider signing up for more.

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While the global pandemic has accelerated the growth of the e-learning industry, in Asia this trend has been on an upward trajectory for years. In fact, the e-learning market is expected to expand into a $90 billion USD opportunity in five years, with a projected CAGR of 11% from 2020 to 2026.
Due to competitive labour markets, education has always been a top priority in Asian countries. Not only are parents investing heavily in educating their children, national governments are also making learning and development top policy priorities. Lifelong learning, for instance, is extensively promoted by the Singapore government through the SkillsFuture initiative, a national program that seeks to guide learners on how to face new challenges and meet the needs of a rapidly changing economy.
Digital transformation in the education industry is well underway, with video as the catalyst that allows subject matter experts to reach global audiences easily while also making education generally more available and more affordable.
For students, online and on-demand educational videos help them learn anything and everything, from professional skills in information technology to the latest TikTok dance craze.
If you haven’t incorporated video into your online education and training courses yet, here are 3 reasons why you should.
TOTAL FLEXIBILITY AND PERSONALISATION MEANS BETTER LEARNING EXPERIENCES
When it comes to enhancing flexibility and personalising every step of the learning journey, video offers endless possibilities.
Video allows students to learn on the go and start or pause a lesson at any time. They can easily revisit lectures on demand and spend more time with concepts or content they may have missed the first time around.
For busy professionals spending long hours working and juggling responsibilities at home, video gives them the flexibility to decide what they want to learn and when they want to study.
And for education providers, video enables personalised learning experiences based on each student’s needs, as opposed to the one-size-fits-all approach typically seen in physical classroom settings. Educators can create videos and learning plans for different demographic segments, and they can reach students all over the world by adding multi-language subtitles.
INTERACTIVE VIDEO HELPS KEEP LEARNERS ENGAGED
While video has its advantages, it remains a largely passive experience unless students can actively participate and take control of their learning journey.
Fortunately, there are a number of ways to make videos interactive. For instance, including links to additional information or incorporating a multi-view feature allows key lessons to be experienced from different perspectives. Gamifying lesson paths, where learners make decisions about what happens next, can demonstrate how a series of choices can lead to different outcomes.
Educators can also create game-based learning plans in which points are earned for making the right decisions, trophies can reward learning milestones, and a final score can determine overall performance.
DATA UNLOCKS AUDIENCE INSIGHTS TO DRIVE MORE MEANINGFUL CONTENT CREATION
When you’re privy to individuals’ viewing behaviour and preferences, such as what kind of content they’re watching and for how long, you gain insight into their interests as well as the effectiveness of your lessons or tutorials.
For instance, if a high percentage of viewers are jumping ahead to the next video before finishing the one they’re already on, chances are there are opportunities to make the lesson more engaging. Similarly, repeated viewings or constant playback might be an indication that the lesson is challenging to follow or not getting through to the learner.
By knowing who is watching what, you can also make tailored recommendations for what to learn next based on the content the learner is most likely to be interested in. Then all that’s left to do is sit back and watch student customer conversion and retention rates rise.
There’s no turning back from video in education. Even as in-person learning slowly resumes, we’ll continue to see education providers use video to reach global audiences with interactive lessons that keep learners coming back for more.
If you’re looking to move your class online, optimise your online course offerings with live or on-demand video streaming, or transform your corporate training programmes with video, talk to us at Brightcove and see how we can help you deliver effective and compelling experiences for your learners.
Greg Armshaw is Head of Media Sales at Brightcove, covering the Asia region, with more than 20 years of experience in the media and digital marketing industry.

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While almost everyone you know subscribes to some kind of streaming service these days (the average person subscribes to 4-6 apps), there’s something to be said for just sinking into the couch, turning on the TV, and enjoying what’s on. This explains the huge surge in FAST (free, ad-supported streaming TV) as it presents new opportunities for viewers, advertisers, broadcasters and content providers.
Brightcove’s Virtual Panel Discussion, “How Live Linear Cloud Playout Is Changing The Game,” explored the many advantages of FAST and what the future holds for it.

Rebeca Avery, Head of Content Operations at Local Now
Damian Pelliccione, CEO and co-founder of Revry
Madhu Somasundaram, Director of Content Management at VIZIO

Here are some of the topics our panelists covered to help you get the most from ad supported streaming services.
FAST IS HERE TO STAY
This is the way we’ve all been watching TV, and even as the technology evolves, the behavior is simply ingrained in all of us. FAST has universal appeal for multiple reasons.

Not everyone can afford even just one subscription, so there’s an impact to having free ad-supported content
Viewers avoid the endless searching and questions of “what are we going to watch?”
With the rising popularity of smart TVs, just connect to WiFi and get 100+ free channels
It offers entire genres of content, from movies to multi-lingual to live sports and music

ADVERTISER APPEAL
More and more advertisers are increasing their digital budgets, realizing the efficiency and reach they gain with ad-supported streaming.

Audiences will show loyalty to a channel, returning again and again as a daily habit
Audiences can be targeted and monetized, based on content they are choosing
Advertisers have options with overlays, lower thirds, dynamic insertions and more
The unique and customized ad experience improves viewing for consumers
FAST easily integrates with ad tech, making it a more seamless experience

CONTENT AND PROGRAMMING
FAST enables media properties and brands to create, curate and deliver content that engages audiences in a number of different ways.

It offers the opportunity to form a content partnership, getting input from a content partner and exploring the best way to program that for the audience
Gather content on a certain subject matter from several specialist providers, and then package it together in a unique way
Partners may offer their own individual assets which can be curated and packaged
Single series channels offer binge-like “background” experiences that many viewers enjoy

KNOWING YOUR AUDIENCE
The targeted, intentional approach to creating fast channels offers an unparalleled ability to understand your audience and have clear insights into their viewing behaviors.

Understanding the demographics of partners will inform your programming decisions
Smart TV vs mobile app can offer two very different audiences
Technology such as automated content recognition offers valuable viewer insights
See how your content performs compared to other viewing models such as SVOD
It’s not about just creating a feed or playing movies randomly–it’s about having a plan and a purpose

As ad-supported streaming continues to evolve and standardize, best practices and strategies will evolve as well, raising this viewing approach to its very own art form as it delivers fresh, engaging content to a growing audience. Brightcove’s robust video platform is a key driver of this momentum and we are beyond excited about the future of FAST.

To view our Partner blog, click here

THE CORD IS ALREADY CUT
Paddy Buckley, Head of Video Products and Strategy at Stuff NZ, wanted to move quickly to create a new type of video destination. His organization’s goal was to go beyond the traditional news publisher model and audience into entertainment and other areas—creating a curated collection of videos, which would appeal to Stuff’s large local audience in a brand-safe environment.
Through this expansion, Stuff would grow its audience, ad inventory, and revenue opportunity. But how would Paddy get his OTT experience to market, across many devices, on his aggressive timeline?
With the number of subscriptions to video on-demand services globally expected to top 947 million by 2024—more than twice the number of subscriptions there were in
2018—many content owners and licensors are considering the many paths to executing their OTT experiences.
It’s become increasingly clear that media companies must go beyond linear broadcasts to meet viewers’ changing appetites. In fact, the 2019 edition of Deloitte’s annual Digital media trends survey found that—for the first time in their results—more people have at least one video streaming subscription (69%) than have a traditional pay TV subscription (65%).
But just as the pool of OTT viewers is growing, the market is becoming increasingly crowded. While just how many new streaming services are launching every year is a tough number to pinpoint, conventional wisdom suggests there should be at least 500 new OTT platforms rolling out annually for the next three years or so. Last year, in the
U.S., for example, there were 20 services launched (the high was 67 in 2015, according to Parks Associates).
This year is likely to challenge the 2015 high, as there have been a swarm of OTT players entering the market. More and more household names—from Disney to Apple— are releasing OTT offerings, making today’s streaming wars the most competitive yet.
YOUR VIEWERS ARE EVERYWHERE—ARE YOU?
Now, more than ever, it’s crucial that you build and retain a pool
of loyal viewers and subscribers—and to do this you must
provide a combination of high-quality content and a frictionless
user experience.
In order to stake your claim in today’s rapidly changing OTT
marketplace, you need to keep your viewers’ attention by understanding
their preferences—and staying one step ahead of the competition.

REACH YOUR AUDIENCE, WHEREVER THEY ARE
In order to launch and grow a successful OTT service in today’s
competitive market, you need to define a compelling content strategy—
and execute on it to achieve the best results.
Today’s viewers consume content on four main screens: connected TVs
or smart TVs, smartphones, tablets, and personal computers. While all
types of content can be watched on every device, each screen also has
a special role in the consumer’s overall video experience. Media owners
need to distribute their content across this four-screen canvas to drive
loyalty and engagement; it’s critical that you find a way to program
each screen experience efficiently and scalably. When designing your
distribution roadmap, you must understand the strengths of each screen.

DESIGN YOUR DISTRIBUTION ROADMAP
Consider the following factors to define the right distribution strategy for your
business:
• Your audience’s media preferences: Which devices and apps do your target
viewers use to stream each type of content they consume? When do they
lean back and when do they view on-the-go
• Your audience’s viewing behavior: How do your target viewers prefer to
consume video? Are they binge watchers? Do they typically stream content
at a particular time of day?
• Your content strategy: Will you offer live and/or video-on-demand content? How much content do you plan to offer, and what underlying technology do you need to scale?
• Your audience’s location: What are the internet and device trends in your region? What languages does your audience use?
Mapping out a comprehensive four-screen distribution strategy that takes
advantage of the particular strengths of each screen will empower you to
provide a consistent, premium experience across devices—making it easier
than ever for viewers to engage with your content.
GO BEYOND MOBILE
It’s clear that the “lean-back” experience—in which a viewer watches content on a large screen that is several feet away—is back. In fact, the findings from our 2018 Global Consumer Streaming Habits Survey indicated that many live video viewers most often use a TV to consume most types of content, including regularly scheduled news (60%), regular season sports (50%), breaking news (50%), special sports events (47%), concerts (36%), and fashion shows (19%).
Given these consumer preferences, it’s no surprise that the smart TV market is growing rapidly. According to the Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024 report, the global smart TV market reached a value of $143 billion in 2017. And this value is expected to grow to $253 billion by 2023—exhibiting a CAGR of around 10% during 2018 to 2023.
CHOOSE THE RIGHT MONETIZATION MODEL FOR YOUR BUSINESS
In today’s OTT climate, viewers remain fairly torn regarding which
monetization model they prefer. According to our 2018 Global Consumer
Streaming Habits Survey, 30 percent of global consumers would prefer
an ad-based model for TV shows/movies, while 23 percent would prefer a
subscription model for TV shows/movies.
For viewers who prefer to pay with their time (through watching ads)
rather than their money (via a subscription), ad-supported video on
demand (AVOD) services remain a popular option. Due to the lack of
financial commitment, AVOD can serve as a powerful acquisition model.
AVOD also allows for precise, user-level targeting—making the video
inventory attractive to advertisers and lucrative for content owners.
Pioneered by Netflix and Amazon Prime, subscription video on demand
(SVOD) offers a more predictable stream of income for content owners.
SVOD viewers are willing to pay for OTT experiences with reduced or no
ads—if they find the content offerings valuable and appealing.
When choosing the right monetization model for your OTT service, there
are a few factors that you should keep in mind:
• Your content catalog: If you have an incredibly engaged and passionate
audience (and some scarcity with the content you have rights to), SVOD
is a better option.
• Your audience’s location: In some regions of the world, content pirating
is rampant, making AVOD the smarter choice.
• Your budget: As SVOD services traditionally survive by offering
unique—often original—content, they come with a high cost of
customer acquisition and retention. The most successful SVOD services also require a large marketing budget to engage their customers in new content (and use their viewing habits to suggest additional content).
And, perhaps most importantly, you should ask yourself if you’ll
have enough viewers to justify a subscription service at the onset.
If not, it may be better to start off with an AVOD model to attract
viewers—and transition to a subscription model over time if it makes
sense for your business.

EMERGING BUSINESS MODELS
While AVOD and SVOD remain the two primary revenue models commonly
used by OTT content providers, a few other business models are entering the scene and becoming increasingly popular.
Hybrid: Some OTT services have begun to adopt a hybrid approach—
providing both a “freemium” ad-supported service and a premium subscription offering. This creates a soft transition for converting an audience over to a subscription model. Providers can take this strategy a step further by offering tiered subscription models and gating certain content so that only users who are willing to pay a premium can access it.
Transactional Video on Demand (TVOD): Another strategy is to allow users to sign up for or download the service at no cost, but require the purchase of content on a per-title basis through a third-party authentication and payment service. This model is popular for long-form movie content or live pay-per-view content, such as a sporting event.
TV Everywhere (TVE): Also known as Authenticated VOD (AuthVOD), TVE
requires users to log in using credentials from another platform, service,
cable, or cellular subscription in order to access content. This model is
valuable when coordinating with partnerships or managing multiple properties or branded services.
CONSIDER YOUR AUDIENCE’S AD TOLERANCE
If you choose to implement an ad model, make sure you develop a strategy
that offers an ad experience that viewers don’t find off-putting—while still providing innovative ad options for advertisers. Increasingly, ad-supported services are looking to enable users to personalize their ad experience, and are experimenting with capping ad blocks at certain time limits below those of traditional broadcasters and pay-TV services. Those lower ad loads are generally more acceptable to viewers.
EXPERIMENT WITH DIFFERENT PACKAGES
If you’re leveraging an ad model, explore and test which ad plans
resonate best with your customer base. For instance, you could consider a
model in which you serve ads during weekday streaming and limited ads
or no ads on the weekends (or vice versa).
On the SVOD side, consider experimenting with a mix of packages that
offer limited and no ads as an alternative to a traditional subscription
plan—allowing users to choose which price plan suits them. Though most SVOD service providers have set the expectation that consumers will
receive zero ads in exchange for a set price to view content, it’s important to remember that revenue from SVOD alone might not be sustainable in the long term.

ESTABLISH A LOYAL AUDIENCE
During our recent annual PLAY conference, online marketing strategist
David Meerman Scott spoke about “fanocracy,” or “the idea of turning
fans into customers and customers into fans.” Scott stressed that in
our current world of digital chaos, it’s more important than ever that
organizations of all shapes and sizes cultivate true fans—which involves
going beyond superficial online communications and becoming more
than your product or offerings. “Fanocracy is built on the experiences of
its members, not limited to the imagination of one creator.”
Are you ready to build a pool of loyal fans? Take the steps below to
ensure you’re providing the premium experience that your viewers seek
(and expect).
EMPLOY A/B TESTING TO DESIGN AN EASY-TONAVIGATE INTERFACE

In order to provide the most intuitive, desirable user experience for your
audience, you must conduct regular A/B testing. During this process,
you can determine the best possible experience for viewers by testing
different UI elements—which may include layouts, branding elements, menu
structures, and fonts. By taking a data-driven approach and employing
multivariate testing, you can develop a solid understanding of what is and isn’t working—empowering you to make informed decisions about providing the desired user experience.
CREATE A CONSISTENT EXPERIENCE ACROSS DEVICES
Of course, building a pool of devoted subscribers and viewers involves
providing a premium streaming experience everywhere. Once you’ve
conducted your A/B testing, leverage the actionable insights you gained from this data to continually optimize your offerings on every device. By creating a consistent experience on every screen, you can make it easier than ever for your viewers to find and engage with your content. Once they master your user interface, they’ll be able to follow the same processes and user paths—no matter where they’re watching.
Video quality also comes into play here. Today’s viewers have higher streaming expectations than ever before, and it’s critical that you meet (and exceed!)them on a daily basis. By consistently providing a high-quality stream on every device, you can establish trust, increase engagement, and boost your bottom line.

REDUCE CHURN
Once you have an established network of viewers, you’ll need to
continually work to grow your audience. And in order to do so, you must
understand different OTT churn metrics and how to reduce your churn
rate. After all, it doesn’t matter how many new users you acquire if they
churn early or often.
First off, it’s important to know the difference between the two types of
churn: voluntary and involuntary. You categorize churn as voluntary when
users purposefully cancel their subscriptions. For instance, this applies if a user has canceled after binge-watching the entire series that they have signed up to watch. On the other hand, churn is involuntary when the user has churned unintentionally. This may occur when the user’s payment
method has expired or their transaction has been declined.
VOLUNTARY CHURN
Unsurprisingly, various metrics come into play as you decide how to tackle
voluntary churn. If engagement is poor and users are abandoning videos
halfway through, you may need to improve or reassess your content.
On the other hand, if users are downloading your app and abandoning it
without starting any videos at all, that tells you something about the user experience. How about users that go for long stretches of time without opening the app at all? In that case, maybe the answer is push notifications that reel them back in.
Reducing voluntary churn often comes down to resolving three main issues:
• Content: Having a compelling library of rotating content is essential. If your library is stagnant, viewers will assume they have seen all the content they might like.
• User experience: If your users have a hard time finding the content that is meaningful to them, or your app is performing poorly, they’re going to spend less time there. Low engagement times are a high indicator of negative experience and potential churn.
• Engagement: Engaging with your users is essential. If you’re adding
new content that they might like, why not tell them? A push notification
that you have new episodes of their favorite show isn’t a nuisance; it’s an improvement on their experience with your service.
INVOLUNTARY CHURN
The easiest way to reduce involuntary churn is to partner with a service
that automates the process. These partners will notify users when their
payment on file is nearing expiration, so they can make an update without
a lapse in their subscription.
Some services take it a step further by communicating with the banking
system on the back end to automatically update credit card information
when a new card is issued. Changes like these may seem small—but
reducing churn by even one or two percentage points can have a massive
impact on revenue down the line.
Overall, it’s crucial that you compare your user acquisition, or conversion rate, with your churn rate on a month-over-month basis in order to know where to focus your efforts. If the churn trend month-over-month is steady and reasonable—in other words, you’re retaining most of your
existing users—you’re free to focus on acquiring new users. However, if
churn is trending up—let’s say toward 20 percent—you’ve got a problem
on your hands and you’ll need to take the steps described above to
reduce churn and continue growing your user base.

CAPTURE YOUR SHARE
In an age when viewers have increased expectations and growing appetites
to watch content on an ever-growing list of devices, we at Brightcove believe that it’s more important than ever for you to be able to reach your audience—wherever they are. We understand that competing in today’s highly saturated OTT landscape requires you to get to market quickly—and our OTT offerings empower you to do just that.
Whether you’re new to the content distribution space or you already have an established subscriber base, we have an OTT solution to meet your needs. With Brightcove Beacon™, our SaaS-based OTT platform, you can launch captivating, consistent experiences for web, mobile, smart TVs, and connected TVs in record time. With OTT Flow, our premium turnkey solution, you can eliminate the need for custom development and launch world-class OTT services quickly and easily. Learn more about Brightcove OTT experiences.

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