Introducing Brightcove Ad Monetization


Brightcove’s customers have more opportunities than ever to monetize their content. They can sell subscriptions and rentals, offer influencer campaigns and sponsorships, or generate revenue through video advertising. But tapping into the $210B video ad opportunity has become far too complicated for many of our customers. As we analyzed the billions of video views we manage every month, we found suboptimal data configurations, unfilled ad avails, and CPMs we believe should be better. Between the ad servers, SSPs, DSPs, data clean rooms, header-bidding configs, and a myriad of other system connections, it’s easy to see how the entropy crept in.
It’s against this backdrop that we are announcing the Brightcove Ad Monetization service: an end-to-end AVOD solution designed for media companies to stay competitive, earn more money, and grow their businesses. This unique video ad marketplace is supported by our strategic partnership with Magnite, helping Brightcove customers maximize the opportunities that video advertising holds.
What to Expect from Brightcove’s Ad Monetization Service
Unlike other video ad marketplaces, Brightcove’s Ad Monetization service is designed to make it as easy as possible for you to offer your inventory to advertisers.
Brightcove Media Studio customers will receive full white glove service from the start, with an onboarding experience that we’ve designed to be effective yet efficient. While the technology that fuels the video ad service can be complex, we’ll handle the advanced setup, integrations with the direct ad servers, and configuration for filling remnant inventory.
Once you’re live on the platform, our in-house industry experts will help you make the best decisions to grow your business. That includes working with you directly to fill ad spots or digging into your data to maximize your CPMs.
Perhaps best of all, the nature of Brightcove’s customer base creates a superior platform for monetization to help you truly maximize your earnings. Our robust network of brand-safe clients with their high quality content is aggregated into one ecosystem, providing more opportunities for ad placement and attracting premium advertisers. In other words, Brightcove offers much more than traditional ad marketplaces.
There are several key elements to Brightcove’s Ad Monetization service.

Ad server. We have chosen SpringServe as our ad server for this service. This includes ad policy management, data and ad routing throughout the ecosystem, and analytics to help manage and optimize the campaign.
SSP access. Magnite is our first SSP partner. We’re working with them closely to ensure Magnite’s direct ad sales team and integrated demand-side platforms place a premium value on our clients’ inventory.
Ad insertion. Server-side ad insertion (SSAI) creates a seamless user experience with smooth transitions from content to ads and back again. This high-quality ad insertion process provides an effective way for media owners to monetize long-form content without interrupting the viewing experience. Client-side ad insertion (CSAI) gives publishers more flexibility and control of the type of ad experience they offer, including companions, overlays, and sponsorships.
Consultation. Our Ad Ops team is committed to supporting our clients and maximizing ad revenue. With decades of experience, they can optimize your data and policies to increase fill rates and return better CPMs.
Built on Video Cloud. Our monetization solution is built with the scale, security, and support you can expect from Brightcove. This includes Brightcove Player V7, allowing publishers to offer a variety of video ad strategies and built-in viewability support.

The Brightcove Ad Monetization service is our first standalone advertising offering, allowing our customers to stay competitive, earn more money, and grow their businesses. As an end-to-end AVOD solution, we are positioned to support our customers’ ad strategies from onboarding to optimization. Contact your account manager to learn more.

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Zoom Meetings Have Never Been Able to Do This Before


Hear ye, hear ye, we would like to introduce you to Brightcove Live Connect, the latest integration of Brightcove Live and Zoom, available now on the Zoom Marketplace!
With 2020’s rapid pivot to video, organizations have had to kick their digital transformations into high gear. Using video tools to continue to stay connected internally and externally has quickly become business as usual.
Brightcove and Zoom are two industry leaders that have helped organizations remain connected virtually – and now Brightcove Live Connect brings our famous reliability, scalability, and security to the Zoom platform.
With Brightcove Live Connect, you can simply connect to a Zoom meeting or webinar and stream it to any size audience you want, securely and glitch-free. And with the Brightcove Video Cloud platform, you can create a fully branded experience that includes advertising, picture-in-picture, powerful analytics, and more.
Download Brightcove Live Connect on the Zoom App Marketplace , then stand back. Your Zoom meetings are about to get a lot more powerful.
Lauren is a Senior Product Marketing Manager for Brightcove focused on how to get the most out of videos within enterprises and also the utilization of video within Retail & Luxury eCommerce.

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It’s More Than Just Security – It’s About Brand Integrity and Your Customer Commitments


Security is a bit like your basic utilities like electricity, heat, and water: you don’t think about them much and maybe even take them for granted… until they’re gone. Then you suddenly realize how critically important they are, in fact, piracy alone can have significant financial impacts. In the United States alone, GDP losses due to piracy estimate between $47 and $115 billion.
This article will explain how security considerations impact everything we do at Brightcove. From product development to video management, our focus is to ensure that our customers are successful. With our latest release of security enhancements focused on restricting playback by unauthorized viewers, customers can uphold brand integrity and see a return on investment.
Whether content is for an internal or external audience, free or monetized, Brightcove Playback Restrictions keep content secure while still allowing viewers to access it from any device, anywhere in the world. Playback Restrictions ensure that internal content remains confidential, external content is effectively monetized, and your brand maintains its integrity.
We make video readily available to anyone who should see it – and inaccessible to anyone who shouldn’t. But our approach to security is much more comprehensive than simply securing a video… important as that is. At Brightcove, security is built into every step of our operations, from office security protocols and employee compliance certification to product development and content management.
Brightcove’s software-as-a-service (SaaS) video platform has a broad set of functions that help customers scale and manage their video content securely and reliably. Our data is hosted in a multi-tenant environment, but segregation is integrated at the customer level, as this image shows:

For added security, the Brightcove platform also offers the option of storing master videos only in a region selected by a customer. For example, if a customer is tied to us-east-1, the content delivery network (CDN) located on the East coast of the United States, their masters wouldn’t leave us-east-1 – this is critical to ensuring compliance with regions that require data to stay within certain geographic areas.
Content creators need to be ever-vigilant about securing their content. From ingestion through playback is vital. there are many levels of security that can be implemented; the levels that Playback Restrictions address are based around restricting assets (the content itself), handling viewer access/permissions (implement rules around how audiences are able to view the content), and prevention of content piracy.
We recently introduced a new set of security features called Brightcove Playback Restrictions, Brightcove’s most advanced security offer for the online video market, including:
These restrictions block playback from a variety of potentially risky IP scenarios:

ANONYMOUS: The IP address of the client is not available. This includes services that change location to beat DRM, TOR points, temporary proxies, and other masking services.

PUBLIC: Multiple users proxied from a location allowing public internet access.

CORPORATE: Generally considered harmless, but location can be a concern. You can set up rules around scenarios where multiple users are proxied through a central location or locations while sharing a single network-apparent IP address. Example: Employees could use the Boston or Tokyo VPN; multiple users would be using that same IP.

TRANSPARENT: The IP address of the client is available via HTTP headers, though the value is not necessarily reliable (e.g., it can be spoofed).

After the initial rights check is run at the start of video playback, another validation of the viewer’s credentials is run mid-stream. If the mid-stream check fails, the player will stop video playback. A great example of this is for a paid sporting event: if the team has a limit on stream concurrency and a paid viewer shares their login, a mid-stream check would determine the user no longer meets the conditions of the restrictions (i.e, more than one person has signed in with those credentials) and playback would stop.
Limiting concurrent streams per user discourages viewers from sharing their credentials with friends who don’t have accounts. With concurrent stream limits, you define the number of video streams that a specific user can watch at any given time.
Device registration occurs when a DRM license request is made. A unique ID is assigned to each device, and with each license request, the device limit is checked and enforced. An example of this is when a content provider grants a publisher permission to stream their content for a period of time, and their contractual agreement limits the number of devices associated with a single viewer to two. Once that limit is reached, if a user tries to view the content on a third device – say, a connected TV – the playback will be denied. This enables content owners to achieve their monetization objectives and minimize unauthorized access.
Brightcove follows a secure platform development model that includes enforcing encryption standards for all data in transit, employee compliance with documented data storage protocols, and user authentication when using the product.
We need to ensure that our customers and our company are completely protected when compliance requirements change. As part of our security strategy, we engage third-party security research firms to perform an annual vulnerability scan and penetration testing, including:
Brightcove proactively obtains third-party audits to review controls, policies, and procedures. A review of a company’s internal controls is often the largest component of a SOX compliance audit. Internal controls include all IT assets, such as computers, network hardware, and other electronic equipment, that financial data passes through.
Digital Production Partnership (DPP): The DPP “Committed to Security” program enables broadcast and production suppliers to demonstrate their commitment to achieving security best practices.
Privacy Shield: Privacy Shield certification reflects our pledge to our customers that we maintain adequate safeguards and comply with the Privacy Shield principles for transfer of European and Swiss personal data to the United States.
When most people think about enhanced security, they usually envision some kind of media-related use case. But today, that’s simply too limited; now many enterprise organizations are seeing the need for enhanced security.
From confidential town hall meetings to big-budget virtual events, security plays a crucial role in safeguarding your brand and ensuring you maximize ROI.
Brand integrity is the lifeblood of an enterprise, and a breach of internal information or communications has a significant impact on a brand’s integrity. In one recent example, an unwelcome guest infiltrated the internal town hall of a well-known fast food brand. The announcements made at the town hall appeared in the next day’s news, causing the organization significant negative publicity and even exposing them to legal impact. The brand is now working with Brightcove to protect their internal communications from unauthorized access through user permissions and link-sharing prevention.
Events represent a major expense for companies, and securing a return on the significant sums invested in them depends on the ability to control who can attend. If you’re charging for admission or for access to premium content, it’s essential that every attendee pay the appropriate amount. No one should be able to share logins or links to content with people who haven’t paid for it. Brightcove security measures will enable you to maximize your ROI for every event.
In today’s world, it’s critical to be able to connect with everyone who is important to your business, but those connections must be completely secure. And Brightcove’s extensive industry-leading security measures gives you the confidence that they are.
With Brightcove, you can implement rules regarding how audiences are able to view your content and on how many devices. You can set concurrent stream limits and prevent link sharing. If piracy is a concern, you can ensure that viewers can’t copy content and share it with others. You’ll be in control, and you’ll never worry about security again – not because it’s unimportant, but because you won’t have to.
Want to know more? See our features page to stay up to date on our latest security efforts and see how Brightcove can help.

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