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Staffing the Gaming Industry

CMMA Blog

Gaming is a complex ecosystem of creators and technology. Together, it’s shifting the passive way we formerly consumed entertainment towards interactivity and immersive realities. The gaming industry’s current value is $43 billion , which is more than the music and movie industries combined! While a select few brands have already capitalized on partnerships within gaming and esports, others haven’t quite realized the potential it has to offer. There’s a critical need for brands and development studios to improve the gaming workforce by hiring top talent, maintaining compliance, increasing employee satisfaction, and reducing turnover.

Scope of the Gaming Industry

Video game enthusiasts have evolved beyond the stereotype of lazy players in basements. A 2019 report from the Entertainment Software Association (ESA) notes that “75% of Americans have at least one gamer in their household, and 65% of American adults play video games.”

It’s no secret that the industry is massive and still growing. However, it can be challenging to understand the full scope of this vast ecosystem. An excellent place to start is in learning the key components and terminology.

  • Development studios are where video games are designed and created. 
  • Publishers provide funding for development studios, distribute games, and launch marketing campaigns – including hosting esports events. 
  • Emerging technology like streaming , VR, and 360-video are making entertainment interactive beyond traditional consoles. 
  • Combine all of the above components, and you get esports . In esports, video games are played competitively for a prize. These competitions are often broadcasted live from arenas or stadiums.

 

The Expansion of Esports

In 2019, CNN  projected that esport events and competitions would have 345 million viewers by the end of the year. It’s not a surprise either since esports teams, such as D.C.’s own Washington Justice , are rapidly earning fans in their home cities. Gaming arenas are even popping up across the U.S. to support the booming growth of gaming viewership.

 

Gaming arenas in the U.S. include:

 

1 Fusion Arena 2 Esports Stadium 3 HyperX

 

Impact of Gaming Across Brands

It’s evident that gaming and esports viewership is booming – now, let’s talk about the implications for brands and organizations.

Screen time is a hot commodity for brands since time spent playing (or watching others play) video games is at an all-time high. As a result, brands are struggling for market share to turn those viewers into customers. Non-endemic brands, like GEICO , consistently market towards gamers by partnering with publishers and streamers. Even luxury brands such as Louis Vuitton realize the advantage of getting involved. During the 2019 League of Legends World Championship in Paris, Louis Vuitton found a creative way to gain recognition by making a custom trophy case for The Summoner’s Cup  (see below), awarded to the winning Chinese FunPlus Phoenix team at the end of the competition.

Not only are brands embracing gaming industry technology, but so are government, medical, and educational institutions . Many have reaped the benefits of using 360-video and virtual reality (VR) for training. The implication of gaming across these industries increases the need to hire talent such as actors and engineers with experience in this new medium.

 

Competition and Compliance

The scope of the gaming industry is impressive, but success also brings significant challenges for both companies and the talent they employ. Tech giants like Apple, Google, and Amazon attract large applicant pools, especially as they try to expand within the industry . As a result, it’s challenging for smaller development studios and publishers to hire top candidates , especially with competition so fierce.

Turning to the workforce, creative and technical employees strive to keep the machine in motion. However, those employed in gaming work under immense pressure from external and internal expectations. Developers even have a specific term for periods of high stress, called “Crunch .” Leading up to fast-approaching game launch dates, patch releases, and the holidays, Crunch is a pervasive compliance issue in gaming. Crunch can be characterized by intense periods of overtime during the development process, in which the employee, or game developer, may or may not be adequately compensated by the employer. Some Crunch time is voluntary, but a majority of studios make it mandatory .

It’s no surprise that studios have high turnover and unaddressed complaints when the stress of burnout couples with HR issues . Luckily, change is on the horizon. Some work environments have improved since Gamergate  in 2014, and organizations like the International Game Developers Association  (IGDA) are moving efforts forward to make a change. Development studios are now partnering with staffing agencies to increase the scalability of the contingent workforce needed during busy months. 54% of developers now favor unionization , and this opinion is gaining more traction with organizations like Gamer’s Unite. 

 

Partnering for Success

There are many benefits for companies developing teams in the gaming industry to partner with staffing agencies for success. Staffing agencies, like TeamPeople, can be your one-stop-shop for recruiting, onboarding, management, payrolling, and scalability. They are uniquely equipped with agile resources, large talent databases, and knowledge of compliance and legality in the workforce. Studios and development teams are utilizing these outsourced talent solutions to increase sustainability and focus on creative development

 

Talent Retention and Satisfaction

Once companies build their ideal teams, it’s imperative to retain that workforce and reduce turnover. Providing employees with benefits coverage and professional development opportunities can increase productivity, satisfaction, and retention. Many staffing agencies already have agile resources like benefits packages and growth opportunities in place. For example, TeamPeople offers talent LinkedIn Learning as a professional development tool so they can explore further training . Hiring a diverse  group of employees can also increase retention, yet 28% of developers said that studios don’t invest anything in staff inclusion and diversity issues.

 

One-Stop Solution

The gaming industry’s existing success has exponential potential, but the ecosystem can’t sustain itself alone. TeamPeople can find the next graphic designer for your development team, or even staff your next marketing event with expert audio technicians. Working with a staffing partner like TeamPeople will lighten the workload for game developers and brands so they can focus on making impactful entertainment experiences.

 

Let’s improve the gaming workforce, starting with your team! We’ll work with you to find the perfect solution to enhance or grow your gaming department or studio. Reach out to learn more !

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Not to Fear, Your Recruiter is Here!

CMMA Blog

A few weeks ago, I attended the ERE Recruiting conference in sunny San Diego, California. It was a delight to spend the week with my fellow recruiters, talking about industry challenges and how we overcome them to find the best talent to add to our teams.

The overarching trend was that unemployment is at an all-time low. The New York Times reported that the U.S. added 313,000 jobs in February alone , the most in a single month since July of 2016. For talent and job seekers, that’s great news! For recruiters, the hot market can be challenging. With an influx of job openings and demand for top talent, the pressure is on. Though not to fear, recruiters are coming up with unique and innovative ways to tap into the market!

Here are the 5 most innovative techniques recruiters are using to find top talent:

1. Social Media is where it’s at

Long gone are the days where talent would merely apply online and see what happens. Companies have started taking a proactive approach to reaching potential candidates directly and it has paid off! 69% of active candidates are more likely to apply for a job at a company that manages its employer brand. Tools such as Facebook Live, Chat bots, Instagram, and Twitter are allowing candidates to immediately speak with a recruiter during business hours. It’s an immediate return on your investment and a Recruiter can see the dividends of their work instantaneously.

2. Video is an important tool

Candidates are more concerned than ever about their work environment. Can I bring my dog? What are the benefits? What is my Managers style? Are there company events? We spend so much time at work that candidates want to know what the culture is like and if they would enjoy spending time there. I know for me personally, working at an organization where I can grow, feel valued, and have coworkers that foster a hospitable work environment are crucial. So why wouldn’t that also be important for candidates? Showing company culture through video is one of the best ways to get engagement. Whether it’s with VR, webcasts, or blogs, candidates, just like recruiters, shouldn’t be afraid to show their personality!

3. The Burgeoning Digital Nomad

Working in a digital environment allows for flexibility. Candidates want to see that they can take their laptop on the road and either work freelance or remote a few days a week. Fundera reports that the number of employers offering a work from home option has grown by 40% in the past 5 years. Companies that are willing to be flexible and allow their workforce room to work from home, work remote, or have a flex schedule are seeing talent come to them!

4. Less is More

Long drawn out interview processes are daunting for both candidates and clients! The talent market is so tight that long lag times between interviews or a long response time can often result in losing the talent you want! If you see someone that you like through the interview process – don’t wait! Candidates are here today and gone tomorrow. It’s important to know where to draw the line between making sure it’s a good fit and over doing it with online assessments, multiple interview days, phone and skype interviews, etc. Make that offer! Don’t lose out on the right fit by dragging your feet.

5. Technology is a tool and not the end all be all

It is important to utilize technology to gain a window into a company atmosphere and environment, to expedite the interview process/workflow and to capture that candidate that didn’t even know they needed a new job for your company. Send that tweet, invite them to that video interview, work on surveys and feedback. With all that being said, it still boils down to the fact that recruitment is a human based industry. Nothing can replace picking up that phone or using that connection. Don’t forget, it’s about the people, and people are our business!

Is your company having trouble finding the right talent for your open positions? We find the right person for the job- every time. Get a quote today.

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5 Ways to Attract & Retain Top Talent

CMMA Blog

It’s widely known that people are a companies’ most important assets.  Even with the rise of technology and the age of information, companies are still benefitting from long-term employee retention.

The bottom line is that employee turnover is disruptive and expensive. The Society for Human Resource Management (SHRM ) reported that on average, it costs a company 6 to 9 months of an employee’s salary to establish the replacement. For an employee making $60,000 per year, it comes out to $30,000 – $45,000 in recruiting and training costs. High turnover rates can also impact company culture, productivity and engagement of the team as a whole, in addition to the overhead.

Employers of the most innovative and ambitious companies are starting to search for more than just talent. Top candidates fit within the company’s culture and are more likely to become loyal ambassadors. For a team of employees who feel engaged, fulfilled and committed to the organization’s long-term goals, the possibilities are endless.

Here are 5 ways to attract and retain top talent:

1. Put Your People First

Researchers agree that the best way to attract and keep top talent is to create a culture where your employees want to work. A culture in which people are motivated, supported and challenged every day. It’s been proven that happy employees work harder, improving personal productivity by 12% , while unhappy employees can be up to 10% less productive. If your employees are happy, it will radiate through the communications with your clients. Happy employees = happy clients, and that’s good for your bottom line.

2. Create Career Paths

Building an organizational structure that allows for career growth takes time and strategy. Being able to show candidates where they can go and how they get there is critical to both attracting top talent as well as retaining them. Companies also need to provide and invest in the right resources. By investing in your employees, you create an environment of support and encouragement that helps employees move up the professional ladder and produce higher-quality work. Common opportunities for professional development include conferences, education classes and training for certifications, but should be tailored to the position and based on the individual’s goals. 

3. Promote Your Mission

Younger generations of workers are attracted to and want to understand the “why” behind an organization’s purpose. The mission and purpose must be evangelized from the top of the company and felt in every department and in every location. Purpose is what drives us to do great work. Not only does your company need to maintain clearly identified values, no matter their age or seniority, but every employee must understand his or her role in supporting the mission in order to achieve the collective results.

4. Foster A Culture of Innovation

As a company, it’s important to embrace technology, systems and new ideas to evolve work-flow. With so many brands competing for attention, it’s now more than ever, that creativity and innovative thinking are critical to a company’s success. When employees feel their ideas are valued and they are supported to try new things, they will be more engaged and develop a passion for brand.  Keep in mind, innovation doesn’t happen in a vacuum.  Building diversity into your teams brings new perspectives that make way for a culture of innovation.

5. Partner with A Specialized Staffing Company

Staffing companies, like TeamPeople , have deep pools of fully-vetted talent spanning across the country.  They specialize in recruiting, hiring, onboarding and managing your staff.  By tapping into their resources, a staffing company can help carry the burden of finding your employee’s replacement and reduce the time needed to fill the vacancy.  The right staffing company should have experience in your industry and match for both talent and personality to ensure the best chance for long-term retention.

 

 

People – It’s in our name and it’s the core of our business. If your company is having trouble finding the right talent for your open positions, we’re here to help. Matching for both personality and skills, TeamPeople uses its ever-expanding database of over 40,000 creative and technical professionals to bring out the best in your team. Send us an email or get a quote  from one of our talent advisors.

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5 Tips on Welcoming New Employees

CMMA Blog

Congrats! You’ve hired the perfect talent for an open role and a start date is set. Now how do you retain that talent ? According to a survey by Nintex , about 31% of new hires quit within the first six months of their new role and 20% leave within the first 45 days. Welcoming new employees is the solution.

Managers are realizing that the onboarding process starts well before the new hires first day of work. These first interactions between you, the new hire, and other internal staff are essential for the future success of your team. Still, the question remains: As a manager, what should you do after a start date is established? 

 

Here are the 5 tips on welcoming new employees:

 

1. Start engagement before the first day.

The more a new hire knows about your company and culture, the less nervous and more excited they will be. Whether over the phone or by email, reach out to the employee with detailed information regarding these 5 essentials:

– Start date and time
– Regular business hours
– Any special instructions for entering the office or building
– Company dress code
– Additional resources, such as company welcome videos  or links to important pages on your company’s website

 

2. Invest in the employee’s transition.

First impressions are everything. On their first day, your new hire wants to feel welcomed, excited and set up for success. As a manager and leader, you are responsible for staging a smooth transition. Preparing a designated workspace for the employee will show that you are prepared for their arrival. Some companies provide “swag bags,” or branded items, to symbolize inclusion in the team. You should also alert the office to the new employee’s first day. Whether it’s a simplistic email or a more creative announcement, the message remains the same. By welcoming the new hire to the office, they receive a first glimpse into the company culture and enthusiasm surrounding their arrival. 

 

3. Set a preliminary schedule.

A new employee’s first week is jam packed with heaps of information, new faces and briefings on projects to come. Schedule out your new hire’s initial training sessions and meetings to ease some of the pressure. Avoid information overload  and gradually introduce them to your company’s workflow. 

 

4. Highlight the team and company culture.

When it comes to company culture, you are responsible for bringing your new employee up to speed. Ideally, the new employee should have the opportunity to meet with a person from each department they will interact with over the course of their role. This will help them gain an understanding of the company culture and the type of people they will work with. Highlight the importance of engagement, collaboration and excitement surrounding employee and leadership roles. This will humanize your workplace  and show the new employee that they will be working with caring, passionate and relatable people. When it comes to employee retention, this goes a long way. You can go the extra mile and assign the new employee a buddy  who can take them out to lunch and answer lingering questions. The buddy is typically a well-informed individual who can provide guidance on working for your company. 

 

5. Check in and be present.

You can maintain professional relationships with communication and interaction. Though managerial style may range from person to person, it is essential to show a level of interest in your new hire’s current state. You can do so by being present in their daily activities. A good way to gauge how they are settling in is by setting up a check in with the new employee one week after they start. You should express genuine interest in their transition into your team. As a result, your new employee will build trust in you and gain the ability to disclose work-related troubles with you in the future. 

 

At TeamPeople , we pride ourselves in our ability to create seamless transitions for our employees working around the country.  From finding the right talent for your open position, to welcoming and retaining your top talent, TeamPeople is ready to support your team every step of the way. Interested in taking your team to the next level? Send us an email!

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