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Is Hiring a Contingent Workforce Right for Your Business?

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Hiring contingent workers provides employers a level of flexibility often not achievable when hiring direct full-time employees — and that flexibility benefits both parties. About one quarter of the US workforce consists of contingent workers, with more companies adopting this hiring model every year. Let’s start with the basics.

What is a contingent worker?

Contingent workers fall into a number of categories. Understanding the various names to describe contingent workers and the reason why they are labeled as such is helpful in addressing your organization’s specific needs. The most common names assigned to contingent workers are “independent contractors,” “freelancers,” and “temporary workers.”

  • Independent contractors (ICs) most often work with multiple clients who need specialized talent. ICs sometimes run companies of their own, with their own employees. An independent contractor typically provides their own tools and equipment, works on a per-project basis, and is supported by an agreement outlining responsibilities and pricing structure. Independent contractors manage their own self-employment payroll taxes.
  • Freelancers also typically work on a per-project basis, and it’s not uncommon for freelancers to be employed by one company while picking up outside projects for other organizations. Freelancers are usually paid as nonemployees and, like independent contractors, are responsible for their own self-employment taxes.
  • Temporary workers (temps), usually placed through a staffing agency, are typically hired for specific periods of time to help handle busy seasons or meet other temporary support needs. While some temps hope to be hired permanently at the end of a temporary assignment, others enjoy the flexibility of choosing varying assignments suited to their schedules and needs. Temporary workers are usually paid as employees of the staffing agency that placed them, so they don’t have to handle self-employment taxes — and your organization doesn’t need to issue them tax paperwork.
  • Other contingent workers are identified as gig workers (often employed on an informal basis), outsourced workers (who may handle anything from warehouse cleaning to bookkeeping), and consultants (hired specifically to provide professional advice about a business’s specific needs or challenges).

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Considering your options

With nearly every industry facing ongoing staffing challenges and shallow talent pools, interest in the contingent workforce has expanded in recent years, with contingent workers supporting everything from delivery services and technology solutions to seasonal staffing and clerical support.

In a recent survey , only 14% of surveyed businesses indicated they do not currently employ any contingent workers. Of those companies that do, 73% claim 1-49% of their workforce is contingent, and the remaining 12% said contingent workers comprise more than half of their entire workforce (54%). Additionally, 60% of surveyed business leaders consider independent contractors to be a critical component of their workforce.

There are several factors to consider when you’re deciding if a contingent workforce makes sense for your organization:

  • Project scope and schedule. Contingent workers bring highly specialized skills to the projects they accept. Once the project is complete, your company has the flexibility to continue engaging the worker or simply concluding the engagement without further obligation. The urgency of the project is also an important consideration — if a need arises suddenly, hiring a contingent worker is a much quicker process, requiring less administrative overhead and lead time.
  • Demand for services. Many businesses operate under a fluctuating demand for service, and contingent workers can be engaged on an as-needed basis, helping you scale up (or down) quickly and efficiently. Working with an experienced staffing partner who can help you manage quickly evolving organizational needs provides even more flexibility.
  • Specialty skills and skills gaps. Does an upcoming project require a niche skill set your internal team doesn’t currently possess? A highly talented and trained contingent workforce can set a project in motion quickly — no extensive training needed.
  • Acquiring, hiring, onboarding, and training new talent is expensive, and making bad hiring decisions is extremely costly. Contingent workers eliminate much of the time and cost associated with standard hiring practices, and while their hourly rates may be a bit higher, your organization does not provide the same benefits you do for internal employees, providing a net savings to your business.
  • Risk identification and mitigation. When you’re hiring contingent workers, there are financial, legal, and tax considerations, and keeping up with compliance is essential. An experienced staffing provider delivers additional support and protection, helping you identify and manage risks proactively.

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Contingent workers — the right choice for you?

Deciding whether or not to add contingent workers to your team boils down to two key factors: the kind of work you need help with and financial impact.  Define your scope of work, analyze internal skill sets and level of training required, identify the amount of managerial resources needed to complete the project, and compare the costs of hiring a full-time employee or bringing on a contingent worker.

As the contingent workforce model is embraced by more and more companies, the value, flexibility, and competitive advantage it brings are increasingly clear. Partnering with an experienced workforce management provider can guide you in identifying exactly where hiring contingently makes sense for your business and support you throughout the entire process — from recruitment and background checks to onboarding and management support.

Are you ready to discover the benefits of hiring a contingent workforce? Bring workforce management into focus with maslowmedia.com .

The post Is Hiring a Contingent Workforce Right for Your Business? appeared first on Maslow Media.

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How to Build Interactive Live Streams Correctly

CMMA Blog

While interactive content and shoppable videos are nothing new, the demand for live commerce and live interactivity videos continues to grow. Not only are viewers showing higher engagement rates, brands and retailers are recognizing their potential to drive higher conversions, connect with younger buyers, and boost sales.
So it shouldn’t be surprising that live commerce has been shown to generate up to 10x conversion uplift . In fact, the U.S. livestream commerce market is projected to account for $35 billion in sales and 3.3% of all U.S. e-commerce by 2024 .
However, the technical complexity of live streaming, particularly when incorporating interactive elements, can be daunting. Furthermore, understanding the nuances of interactive videos can be especially challenging for some content creators.
In this post, we’ll take a deep dive into the benefits, the technical requirements, and the challenges you’ll need to navigate. You’ll learn how to harness the power of live interactivity and ensure you get it right to maximize its potential.
Business Benefits of Live Interactivity
For starters, adding interactivity to your live events helps you stand out from the millions of videos that are uploaded to the internet every day. But there are several other ways it can benefit your business.
Deeper Community Building

Interactivity plays a crucial role in helping viewers feel as if they are truly a part of your community. This community-building can extend beyond your brand and products by fostering connections between like-minded viewers who are engaged with your video. Allowing them to actively participate in the content facilitates social interaction and creates a more dynamic and enjoyable experience for all.

Better Audience Feedback
Another key benefit of interactive video is the ability to gather instantaneous feedback and insights. Traditional metrics such as video views are table stakes by now and by themselves are no longer sufficient. Today’s creators must understand which aspects of their livestream resonate best with viewers and incorporate these understandings into future content. Data gained from interactivity, like viewer behavior, preferences, and demographics, will offer insights that can also help achieve other key goals like sales, subscribers, and retention.
Enhanced User Experience
Moreover, live interactivity can enhance the overall user experience by integrating seamlessly with various technology ecosystems, such as Learning Management Systems (LMSs), e-commerce platforms, marketing technology (martech), HR platforms, and Over-the-Top (OTT) media platforms. Adding interactivity to any of these platforms should be an essential part of the viewer’s overall digital experience. Using that interactivity to deliver greater personalization creates a unique end-user experience tailored to your company and specific to each viewer’s journey.
Ideal Cyclical Journey
When implemented effectively, live interactivity can propel users into the ideal cyclical journey: content consumption, engagement with your digital experiences, positive response to calls to action, and brand affinity growth. Successful completion of this cycle will encourage users to share their experiences with others. The end result is amplified reach and increased impact of your interactive video content, bringing even more users into the cycle where it can repeat and continue.
Technical Requirements of Live Interactivity
With a thorough understanding of these benefits, you may be ready to level up your live interactivity but questioning what it takes to start implementation. Short answer: that depends. Why? It may be helpful to break the technical requirements down into two categories: basic setup and advanced setup.
Basic Setup
A basic setup has a couple main requirements.
Online video platform (OVP) for content distribution and playback
Platform capable of handling video overlays and calls to action (CTAs)
However, this only scratches the surface of live interactivity’s potential.
Advanced Setup
To truly unlock the power of live interactivity, creators need to go beyond the basics and integrate their interactive video platform with other systems, such as e-commerce platforms, LMSs, and marketing technologies. An advanced setup in this sense means more than simply connecting the two. Rather, it should enable interactivity that is personalized and unique based on specific attributes of a user’s profile pulled from the system you’re connecting to.
An advanced setup will open up new possibilities, for example:

Connecting with e-commerce platforms to allow users to buy a product from within the video without having to navigate to a purchasing page.
Personalized calls to action based on previous purchase history.
For internal use cases, like training, the LMS system and player working together to create in-player quizzes, establish success criteria, and determine whether the user passed.
Create customized content recommendations based on user behavior within the LMS.

These scenarios offer a glimpse of the potential, but there are countless additional opportunities for your particular use case. By producing a well-integrated interactive video experience that communicates with other technologies, it greatly enhances the end-user experience and becomes an invaluable asset for creators.
How Brightcove Can Help
Brightcove Live Interactivity simplifies the advanced setup. With features including surveys, polls, quizzes, real-time chat, and shoppable e-commerce, you’ll be fully prepared to deliver captivating experiences that boost live audience engagement.
For example, Brightcove’s proprietary chat technology allows you to incorporate chat into live videos and provides greater control over branding and user experience.
With mobile web-first interactive player overlays, you can also create a consistent and visually appealing experience that aligns with your brand while seamlessly integrating with product management platforms. Retail and e-commerce businesses will also appreciate the easy-to-manage events console that gives you the ability to add product information to the livestream in real time.
Although live-streaming can be stressful and challenging, that doesn’t necessarily mean you can’t realize the many opportunities and benefits it holds. If you’re nervous about truly going live but still want to incorporate live interactivity features, Brightcove Simulive and/or Cloud Playout could be the answer. These solutions allow you to pre-record your content, air it as “live” when you choose, and then simulate a live experience complete with live interactivity features. They essentially combine the best of both worlds while mitigating the risks and costs.
Additionally, these features will be automatically transitioned from your live event to a video on demand (VOD) asset that can continue to drive value over and over again.
For creators looking to take their interactive experiences to the next level, developer events and APIs allow you to customize and build upon these features.
With the rich analytics on both a user and aggregate level, you’ll be able to understand which of these interactive elements are driving the most engagement.
Challenges of Live Interactive Events
Clearly integrating live interactivity into video content offers significant benefits and opportunities. However, it’s important to be aware of the challenges and pitfalls that could occur when incorrectly implemented.
First, it’s important to strike the right balance. While incorporating interactive elements is appealing, overuse or poor implementation can distract viewers from your content. It can also inhibit the actions you want viewers to take as a result of viewing the content.
You should also keep in mind that interactivity goes well beyond merely incorporating shoppable video within a player. The most effective interactive experiences are those that integrate seamlessly within the user’s journey across your digital properties. Interactive elements shouldn’t be jarring or overly apparent, but designed to subtly enhance the user experience and gently guide them towards desired actions on your site.
Live Interactivity Done Right
Successfully implementing live interactivity requires having the right mindset that focuses on creating a seamless user experience. In addition to the right technology, it also requires that all of the systems work together harmoniously. Brightcove Live Interactivity offers a comprehensive solution that delivers everything you need to enhance audience engagement and create captivating interactive experiences in your live events. By leveraging Brightcove’s powerful features and adopting a user-centric approach, you’ll unlock the full potential of live interactivity to help achieve your goals.

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Artificial Intelligence: The Month’s Top Headlines

CMMA Blog

There’s more to the AI conversation than the alarmist “It’s coming for your jobs” headlines. Fair warning: I did include one of those here, but there’s so much more to the story. Read on for a little intro for everything from the basics (i.e. what is it?) to the ethical concerns and how it’s affecting jobs, healthcare, and more.

AI in The News: Our Top Ten Picks

  1. Read this Washington Post article if you’re looking for an introduction to how AI works, the issues ethicists are wrestling with, and the companies leading the way in the recent AI boom.
  2. Read this Technology Review article if you’re looking for some positive news about how AI can be used to defend against Cybersecurity concerns.
  3. This Forbes article  captures the alarmist “It’s Coming For Your Job” tone you’ve probably already seen. Be warned: it’s designed to make you feel a little unsettled about your future.
  4. But this one , also from Forbes, addresses AI’s limitations in hiring.
  5. This one , from the BBC, also approaches the topic with optimism, citing examples of people using the technology to advance their careers and creative processes.
  6. This article addresses AI from an investment standpoint.
  7. Read this one  for news about “Apple’s Ambitions for AI.”
  8. The post addresses how AI affects Photoshop/Adobe.
  9. If you’re interested in how AI will affect healthcare, check out this post and this one .
  10. Read this for a taste of how lawmakers are thinking about addressing the legal concerns that come with this evolving technology.

The post Artificial Intelligence: The Month’s Top Headlines appeared first on PayReel .

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Staffing Up: Hiring a Part Time or Temporary Employee — What’s an Employer To Do?

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Vinnie Pasquale, Vice President of Sales for Maslow Media Group, discusses the many benefits of hiring part-time or temporary employees — from cost savings and scalability to hiring efficiency and flexibility.

Bring workforce management into focus with maslowmedia.com .

The post Staffing Up: Hiring a Part Time or Temporary Employee — What’s an Employer To Do? appeared first on Maslow Media.

To view our Partner blog, click here