Leverage an esports video wall investment beyond gaming to get your budget approved. Get more use from your studio and control room. Support athletics and career readiness.
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Employers are busy working out their policies around labor laws and fair pay as the economy changes. In turn, worker classification challenges and employer missteps seem to be finding their way to the headlines more often. As we know, wherever money is on the line and laws are unclear, you’ll find controversy right behind. If you’re looking to engage an Employer of Record (EOR) or a partner for your compliance issues and freelancer management, watch out for these warning signs.
This article points to a California politician who has called for an investigation into an employer of record company and accused it of “advising its clients on how to misclassify workers and avoid taxes.” Whether the allegations prove true or not, we know it’s common practice. Let’s just get this straight right away: trying to get around the law does you no favors in the long run. Even when those laws are a real pain.
It might be tempting to look for a way around the rules, but paying employees fairly and classifying them correctly needs to be an absolute baseline for doing business with an Employer of Record. What you should be looking for is a team that keeps up with ever-changing contractor / freelancer payment and compliance issues on your behalf.Â
The most effective partners will adjust to changes on both the state and federal level and will be proactive about ensuring compliance. With the right partner, you won’t have to think about the frequent changes in policy around freelancer payment and compliance regulations because they’ll be thinking about it for you. Find a partner that you can be confident is in position to mitigate compliance risk and educate you on practices that could compromise you legally.
You know how people care about their paychecks? You should, too. If your partner doesn’t have a standard, well-established set of processes to make sure employees are paid accurately and in a timely manner, run. Just get the heck out of there.
If they have their act together, your payroll company will offer online management for employees to log hours and supervisors to approve them, fast/accurate payments, and automated overtime tracking. They’ll also provide you with consultation for overtime and benefits policies that will keep you in good standing. Their automated systems will track changes in minimum wage and sick leave policies. Don’t settle for anything less. You’re worth it.
You know those restaurants with Encyclopedia-length menus? They’re not usually known for good food. They’re known for being barely adequate in every way. Contrast that with the restaurants who do a few things well enough to develop a fandom of loyal consumers who will go out of their way for that crave-worthy item.
If you’re looking for a prospective partner for your freelancer management, it serves you well to find one that can do the important aspects really well. You need experts. Like those mediocre restaurants, if they’re trying to fill every need, they likely won’t be great at any of them. Their classification processes will be thinly justified or they’ll have a one-size-fits all approach. They won’t have the resources or practices in place to audit business entities or certificates of insurance.
If they’re not able to dedicate the resources to doing the important aspects well, they’re also not  in position to take on many of the risks associated with freelancer management, which means they’ll offer weak or nonexistent indemnification. If a company’s offerings look too good to be true, dig a little deeper. Otherwise, you risk finding out they’ve cut corners only after there’s a problem.
Bottom Line
It should give you major pause if your prospective partner is looking for ways around the rules, has lax payroll processes, or is spread too thin to do things well. It’s worth doing your due diligence if you’re engaging an employer of record. Let us know if you have questions about your freelancer management! This is our jam!
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TULSA, Okla. – July 13, 2023 – SageNet, a leading managed network, digital experience, and security services provider, is celebrating its 25th anniversary this summer. A quarter-century after its founding in Tulsa in 1998, the company is commemorating its anniversary by celebrating its associates and customers, reflecting on 25 years of innovation and trusted connections. Since 1998…
Modern marketers have their work cut out for them when it comes to hitting their goals. Whether they’re focused on demand generation, brand awareness, or other core marketing responsibilities, marketers are contending with a crowded, noisy digital landscape.
Numerous tools can help marketers elevate their messages and break through the noise, but video is one of the most effective.
For years, digital video consumption has continued to rise. During the pandemic, that gradual increase in viewership accelerated. A few years later, the appetite for video has not waned. And that appetite, as it pertains to marketers, spans all industries and audience segments.
While it’s great for marketers to have proven resources like video content to project their messages, that effectiveness also increases demand. Companies and teams now want a video for nearly everything, from social media posts and video ads to videos in email outreach and video blogs. All these requests for videos put a hefty strain on teams that may already be dealing with limited resources and budgets.
Keeping up with the demand for video means managing all the resources you have available, including current video content, old content, and even content from other teams.
Cut Long Videos into Short Clips
A common question marketers ask is, “How do I create more video content without drastically increasing my budget?” When facing resource and budget pressures, it makes sense that many marketers want to optimize.
One of the first places to start is your existing media library. Webinars, recorded presentations, customer case studies, and other long-form videos can be repurposed in several different ways.
Social media clips. Clip brief segments that can be used in social media posts or quotable snippets that can be used for a variety of promotional purposes.
Highlight reels. Cut highlights and use them to tease the full-length video on your resources page or on a landing page.
Video Ads. Pull short clips that can be used to promote your brand, like product announcements or customer quotes.
Immersive Blogs. Clip sections that can be embedded in a blog post to deliver a more immersive, interactive video experience.
Anytime you create a long-form video, look for opportunities to pull shorter clips. A single feature-length piece could turn into a dozen snackable shorts used in a variety of applications.
Promote Old Videos in New Ways
The most effective content is fit for purpose: customized to its promoting channel and personalized to its target audience. However, this content best practice runs the risk of limiting your video assets to single-use applications and diluting their long-term value.
Just think about all the videos and content you’ve created for a specific event or project. What happened to those videos afterward? Were they forgotten in the depths of your media library? Perhaps they’re buried somewhere on your corporate resources page on your website?
Chances are you’re sitting on a wealth of materials that can be used with a minimal amount of effort, using the right tactics.
Refresh old topics. Webinars get stale and their data outdated, but their themes often remain relevant. Perhaps the presentation featured customers, partners, or team members who have moved on, but the substance of what was covered is still sound. It can be a quick and relatively painless process to update the supporting assets and re-record the video.
Test new channels. Knowing where an audience will engage your content isn’t the same as knowing where they won’t. After publishing your video to its primary destination, get creative and try publishing on new channels to see if those audiences engage. For example, embed brand story videos on product pages to build buyer confidence, or include videos in sales pitch decks to make them more dynamic.
When you create videos, think about how you can maximize efficiency by meeting a variety of audience needs. Are they trying to understand your brand, researching your products, or looking to make a purchase? Audiences expect content that addresses these things along their journey, so think through the touchpoints you have and what your audience wants at each stage.
Leverage Videos Outside Your Team
Increasingly, teams outside marketing are tasked with creating, managing, and publishing video content. Whether that’s human resources, talent acquisition, product, customer support, sales, or others, everyone is looking to capitalize on the benefits of video.
The upside for marketers is that they can often lean on the materials these teams create to supplement their own video needs. Depending on your business, there may be multiple resources you can tap into for video content.
Brand. Brand-centric storytelling produces great content that can be used for a variety of purposes. For example, employee testimonials sourced by corporate comms can be incorporated into brand stories that marketing promotes on social media and the website. They can also be shared with HR to use for other purposes like new-hire orientation and welcome videos. By sharing resources, many teams can maximize their video output.
Customer Success. In the B2C space, brands often create content that resellers can use on product listing pages, such as customer testimonials sourced by customer success teams.
Training. In B2B, there may be internal teams producing content focused on training or educating customers or users. With some minor edits, that content could be used externally for marketing purposes if it aligns with what a viewer is looking for along their journey.
Think outside your team’s library of videos when looking to repurpose content. With the barrier to video creation dropping as new tools and technologies make it easier, more teams are incorporating video into their workflows. By reaching out across the organization, you may find plenty of content you can reuse and repurpose to advance your team’s video initiatives.
Get Creative with Repurposing Video
As you start to consider how to repurpose your video content and apply it to your campaigns or projects, you’ll think of other creative ways to get more out of your videos. You may even start to approach the video creation process with a new view of how you’ll use that asset for multiple projects well into the future. By adopting some of the tips above, you’ll uncover your own methods for optimizing video.
Join us in the Collaboration Space with Christie Digital Systems’ Marc Lemieux to explore the technological evolution of LED video walls.
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I love a good deal as much as any other Goodr-clad, middle-aged mom out there, but there are some cheap things I just won’t fork over any amount of money for. They just end up being too expensive.
High-Stakes Repairs: We recently had a leaky faucet. Since we’ve had a few basic YouTube-assisted home repairs under our belt, I stuck my head in the cabinets, and looked back and forth between the plumbing fixtures and the video. After multiple rounds of pausing and backing that thing up, I put the tools away and called the pros. If I’d carried on with my DIY repair, I ran the risk of doing more damage and ending up in the same place, but with a more expensive job. If the repair were lower stakes (i.e. not involving something like water or electricity), I might’ve endured a little longer. I’m just not gonna mess around with a repair that could turn our kitchen into a swimming pool or our house into the clock tower from Back to The Future.Â
Low-Quality Products: I am very familiar with the allure of a deal, but it can be deceptive sometimes. For example, there’s a whole industry around fast fashion that is built to wear for Instagram one week and replace the next. But a little experience has served me well in this way and I’m much quicker to spend a premium for a product that will remain in my wardrobe for a few years and be the first I reach for every time I do laundry. That goes for clothes, home appliances, cars, and more. You’re just not gonna find me hanging out at many clearance racks anymore. They’re just too expensive.
One-Star Services: Have you ever hired the cheapest company and had to bring someone else in to redo the job when the work is subpar? I hear about it all the time. I don’t care how good the quality is of an iPhone camera, for example. If you don’t have a skilled operator behind it, you’re not going to get a professional-looking result. I promise you won’t be happy with the result if you hire an event videographer who has an expensive camera but puts as much care into their composition as your Aunt Janet puts into her Facebook posts. Sometimes, a premium service is worth setting aside the budget for. Counterintuitively, it could end up saving you money in the long run because you get it done right the first time.
The bottom line is that sometimes the “cheap” option turns out to be quite expensive after all. In what areas have you found this to be true? Do you agree with my top picks? What would you add to the list?
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